In the world of real estate, about 80% of people focus on finding deals - underwriting, talking to brokers, and feeling productive. But what about the capital? Only about 10-15% focus on the money, and it’s time to rethink that approach.
Many believe the old saying, "If you find the deal, the money will come." But that's not always the case. We've found that when you prioritize capital, deals start coming to you. By focusing on capital, we’ve been able to secure the best deals in prime markets, providing our investors with unparalleled opportunities.
The truth is, capital is the lifeblood of any real estate business. Yet, many operators struggle with investor relations because of poor belief systems around money. A lot of us grew up in homes where money felt scarce, shaping how we see and handle capital today.
It’s time to shift that mindset. The more we can embrace and understand the capital side of the business, the more value we bring - not just to our deals, but to our investors, partners, and ourselves. After all, the deals will find you when you have the capital.