CampusESP

Drew Carr, Director of Enrollment Operations at Nebraska Wesleyan University, puts it best: "Our biggest deciding factors were that CampusESP comes pre-built, it’s proven to have success increasing yield, and it’s much less time-intensive to build and maintain than it would be in Slate. The CampusESP team handled the setup – we just reviewed and approved. It was so much easier than creating the content from scratch.” Why reinvent the wheel for engaging families when there’s a faster, smarter option? Read on below! #HigherEd #CRM #HigherEDMarketing #EMChat

Who’s been your go-to collaborator when it comes to connecting with families? 🌟 Tag a friend or colleague who’s helped you make family engagement more impactful! Whether it's a co-worker, mentor, or a fellow family engagement expert, we want to hear about the people who’ve made a difference in your work. Let’s celebrate those who help us build stronger connections with families and support student success! #HigherEd #EMChat #HigherEdMarketing #StudentSuccess

🎅 Yield season is here, and Santa isn’t the only one making a list! Families are key decision-makers, so how are you keeping them engaged and in the funnel? 🎄 From showcasing your institution’s unique value to delivering personalized communications, now’s the time to make every message count. Drop your strategies in the comments—let’s sleigh this season together! https://lnkd.in/eHifUzFM #HigherEd #ProspectiveStudents #StudentSuccess #HigherEdMarketing

It's been a busy year — in 2024, we released over 1,600 product enhancements! These are the ones that got our customers the most excited: 🤖 #AI-Powered Content writes, translates, and improves content, so you can better engage families. Used 4,500 times by 300 institutions! 🎉 Event Check-In support with scannable QR codes, onsite registration, and attendance reports. Used by 85 institutions within 3 months of release! 💻 Admissions Dashboard offers insight into prospective student checklists, scholarship information, and more. Over 51,000 clicks from parents! 📊 Monthly Insight Reports, delivered to your inbox summarize results and recommendations, helping you measure ROI. Over 17,000 emails delivered! 📧 Recurring Emails automate nudges to deposit, submit the #FAFSA, register for orientation, and more. Enabled by 350 institutions across 90 email campaigns! Get to know ALL of CampusESP's impactful features! #Admissions #HigherEdMarketing #EMChat #EnrollmentMarketing

This year, we shared many articles, but these are the top resources for engaging current families that our customers couldn't get enough of. 🧑🧑🧒 2024 Family Engagement Report — Our annual research on the expectations of 20,000 families, helping you strategize how to best engage them ⁉️ CampusESP Asks: How involved are parents, really? Hear directly from students at the #NACAC college fair about how parents influence their path ☀️ Summer Melt Toolkit — A playbook (including templates!) of comms that keep families excited over the summer, so students arrive on campus in the fall 📧 Month-to-month roadmap for family communication — A step-by-step guide on what to send families and when to help you get started 🧑🎓 2024 Student Retention Case Study — Student success is your mission (and ours!). This research highlights how family engagement boosts student retention Which resource was your fave? Let us know! 👇 https://lnkd.in/entgtjEj #HigherEd #EMChat #StudentSuccess #StudentRetention #HigherEdMarketing

We can't wait for the adventures 2025 will bring ... including our 7th annual CampusESP Summit in our hometown of Philadelphia! So why wait? REGISTRATION IS NOW OPEN! Grab your ticket now (or before March 1) for early bird pricing. We can't wait to see you at the get-together of the most innovative minds in parent and family engagement! Join your colleagues from enrollment management, student affairs, advancement, and parent & family programs to discover how you can: 💥Reach more families in authentic, impactful ways 💥Strengthen enrollment efforts through data-driven action 💥Elevate student success by unlocking the power of family support Tickets and more info here: https://lnkd.in/dkpRX6Gc

Parents don't pick favorites, and neither do we... but we have to thank the 51 customers who spent time sharing their CampusESP success stories this year. In particular, thanks to our four 2024 "ESP MVP" winners, who flexed their skills and pushed our platform to achieve amazing results. William & Mary — By using our Email Advanced Designer to build personalized, class-specific newsletters, they reduced the time to deliver newsletters by 75%! Georgia Southern University —The team piloted our new student-initiated #FERPA waiver process. They boosted connections between students and families by 25%! Pace University — They helped us develop an Admissions Dashboard to show families admitted student checklists and financial aid information. They saw a 4.8x increase in deposits from families using it! University of Cincinnati — They partnered with us to launch a new Event Check-In feature and reduced wait times at Family Weekend by 85%! Heather Deere Amy Smith Robina Schepp Whitney White https://lnkd.in/entgtjEj #HigherEd #EnrollmentMarketing #EMChat #StudentSuccess

2024 was good to us. We have the receipts. Special thanks to Max Goldberg and Allison Jasne for digging through a crazy Google Photos treasure trove of memories and creating this glimpse into just how much this team exemplifies "Work Should Be Fun". 😍 Want to be a part of this amazing, surprising, hard-working, and fun-seeking crew? Make 2025 even better — we're hiring! https://lnkd.in/epwQQvp4

This year we shared 39 articles with you, from fresh research to customer success stories to handy how-to guides, and these were your most clicked resources for engaging prospective families and boosting #enrollment: 📊 2024 Prospective Family Engagement Report — Our annual research from 11,000 families, helping you strategize how to engage them best ⁉️ CampusESP Asks: How involved are parents, really? — Hear from students at #NACAC about how parents influence their path 🏫 Duquesne University publishes their family engagement strategy — Their double-blind peer-reviewed impact of families in the Journal of Education Advancement & Marketing 📩 Prospective Parent Content Playbook — A step-by-step guide on what to send families and when to help you get started 📈 How 5 institutions use parent data to predict enrollment — 5 customers share how they model and forecast enrollment with CampusESP data Get access to them all here: https://lnkd.in/entgtjEj What was your favorite? Let us know below! 👇 #HigherEd #EMchat #HigherEdMarketing #ProspectiveStudents #StudentJourney

The trends change every year. And so should your family engagement strategy. Join us for our annual deep dive — and our most popular webinar 4 years running — as Dave Becker and Leslie Gale, PhD outline ALL. THE. DATA. on Jan 23! CampusESP is used by more than 13 million parents and family members across nearly 450 institutions. For our 2025 Top Trends in Family Engagement report, we’re pulling back the curtain on what parents asked for, opened, clicked, read, and all the trends in between. Register now to get the parent engagement benchmarks that matter and the insights that can help you hit your 2025 goals. 💪 https://lnkd.in/eQu-b4q