Burrell Communications

Burrell’s work on the multi-year persistent platform includes the ideation and naming of it, primary research, the development of its business case and activation plan, integration of the product portfolio and the creative ideation for all visual elements including the +one app integration The World is My Yard experience.    “Our agency is immensely proud of its work to bring the The World is My Yard platform to life, as it tangibly and intentionally supports our nation’s deserving HBCU students, and uplifts both the culture and the community in such meaningful ways,” states Burrell CEO Tara DeVeaux. #BurrellCommunicationsGroup #ItStartsWithBlack #theworldismyyard

Our CEO, Tara DeVeaux, is one of Essence’s Power 40 honorees. This recognition highlights her visionary leadership and commitment to elevating Burrell’s culturally authentic, creative work. Read more: https://lnkd.in/d87ysEgw #Power40 #BlackLeadership #CreativeExcellence

How can advertising be both an art form and a driver of commerce? Find out from our CEO Tara DeVeaux, at the Cultural Insights Forum 2024 on November 14—secure your spot at https://lnkd.in/eRF92R3f!

We’re driven by people, powered by culture. Ready to see what’s next? Burrell.com

Burrell Communications Group is proud to serve as media partner for the “I, TOO AM AMERICA” get out the vote campaign, that launched nationwide today. "The stakes for November’s presidential election could hardly be higher,” stated Tara DeVeaux, CEO. “This election will be a consequential one impacting us all for years to come, and our agency is thrilled about the opportunity to leverage our power to help educate, amplify awareness and drive active participation.” #GetOutTheVote #Vote2024 #YourVoiceMatters #ItStartsWithBlack #BurrellCommunications

Burrell Communications Group is currently looking to fill important roles within our team, such as Senior Art Director, Senior Copywriter, and Senior Social Strategist. If you're interested in these positions or would like to discover other career opportunities with us, visit our website at https://lnkd.in/gPWkpR7m.

This summer, we launched a formal intern program and our very first class showed up and showed out! They immersed themselves in strategy, copywriting, media, art direction, and social media—showcasing their creative brilliance and unwavering dedication to Burrell's vision and mission. We couldn't be prouder of the diligence, creativity, and strategic thinking that this group brought to the table. We’re looking forward to watching them join us as creative disruptors of our industry. #TheBurrellWay #BlkCreatives #BridgingtheGap

On Wednesday, we hosted our inaugural Black Media Day—Programmatic Edition! at Burrell, and it was a powerful reminder of the impact of Black voices in the media industry. The event brought together leaders, creators, and change-makers to discuss the importance of representation and the future of Black media. Reset Digital shared: “In the race for excellence, there is no finish line. The future of digital targeting may be #Neuro Programmatic, utilizing consumers’ emotional response to ads to drive business results in a cookieless world.” A stand-out insight from MyCodeMedia was: “Black buying power is projected to reach $1.7 trillion by 2030.” 🎤 @alphaprecisionmedia explained the need for storytelling and its potential to lead to higher ROI. The conversations were insightful, the networking was meaningful, and the commitment to advancing our community was clear. Proud to be driving a movement that continues to uplift and empower Black brilliance in all forms! #BlackMediaDay #BurrellCommunications #ItStartsWithBlack My Code Alpha Precision Media, Inc. Mirror Digital RESET DIGITAL Group Black

Tara DeVeaux, CEO of Burrell Communications Group, spoke with author and University of Illinois Professor Jason Chambers about his new book, Advertising Revolutionary: The Life and Work of Tom Burrell, at the agency’s recent fireside chat. The event attracted Burrell clients, agency partners, staff and local media to hear about our founder’s journey and historic legacy.    #ItStartsWithBlack #BurrellCommunications #multiculturalmarketing #culturematters #adagency #adagencylife

“We All Win,” a new campaign for Comcast’s Xfinity brand created by Burrell Communications Group has launched. “We All Win” was produced by an 80 percent Black and Brown crew, and featured Black leads and a predominately Black cast, including an appearance by U.S. Olympian, Track & Field, Grant Holloway and a nod to U.S. Olympian, Basketball, Jewell Lloyd and U.S. Olympian, Soccer, Sophia Smith.   “We’re proud to partner with Xfinity to bring this story to life,” states Burrell Chief Creative Officer Khari Streeter. “It’s so rewarding being a part of something that has power like that.”   #Xfinity #BurrellAd #WeAllWin #ItStartsWithBlack #GrantHolloway #JewellLoyd #SophiaSmith