After three years of being organic, we finally launched our first ever campaign. It cost nearly twice as much as expected. It’s the first time we’re spending marketing dollars outside of basic PPC on Amazon. And it doesn’t even feature our product or its innovative features. Instead, it’s all about the people who use and benefit from Buoy the most: people living with chronic illnesses. —— Our sixth customer was a mom whose daughter was recently diagnosed with POTS. She used to take 5L of SmartWater to high school every day. With Buoy, she reduced it to 1L. And reduced her number of episodes. We knew we could help. So we offer deep discounts to anyone managing a chronic condition. And we donate one bottle for every one sold on our website to a nonprofit supporting the cause. But this campaign targets this community's biggest problem: People with chronic illnesses feel invisible. —— To Be Seen, Buoy’s first-ever campaign, spotlights those fighting silent battles. Featuring four creators upending chronic illness culture on TikTok. This short film is a coming of age display of navigating high school with a new diagnosis. Discovery phases of chronic illnesses often happen in adolescence and can be the most isolating experience of a person’s life. Speaking up about these conditions takes a tremendous amount of courage and vulnerability. Our society hasn’t always created the space to listen and learn from their stories. To Be Seen is creating that space and pushing the conversations of chronic illnesses to the front of our culture for the first time. —— YOU CAN HELP: Learn more on our campaign landing page: https://lnkd.in/dgBkPwq9 And join the conversation. Have an illness? If you feel comfortable, we’re listening to your stories. Don’t have one? Share the movement. Tag @justaddbuoy and use the #ToBeSeen. It’s time for this community #ToBeSeen.
Buoy
Wellness and Fitness Services
San Diego, California 1,014 followers
The revolutionary, planet-friendly future of hydration and wellness, in just a few drops.
About us
We're fed up 😡 With sugar and empty calories 😷 With artificial ingredients like maltodextrin and dextrose 🤢 With sweeteners like stevia 🥴 With an industry littered with single-serving plastics 😖 With hydration that only works with water 🤬 So, we spent two years working with a pharmaceutical expert to make Buoy, the people and planet-first future of hydration and wellness. Now, transform any drink into a hydrating, functional beverage in just one squeeze. Our daily electrolytes, ionic trace minerals and functional ingredients dissolve instantly and evenly in every beverage and are flavorless in everything but water. Our form factor starts at the intersection of convenience and sustainability: — 100% Post Consumer Recycled (PCR) materials — 50 times less materials per serving than competitors — Lightweight for smaller carbon footprints — Ships Carbon Neutral in planet-friendly boxes and 100% kraft biodegradable mailers We're rooted in giving back to the marginalized groups of people that need our essential nutrition the most: — Buy One, Give One donates one bottle to a verified 501(c)3 nonprofit supporting people with chronic illnesses for every bottle sold on our site — Chronic Illness Support Program for people using Buoy to manage a chronic illness to unlock deep discounts to offset healthcare costs Buy directly on our site to enroll in the Anti-Yellow Pee Club, our flexible, planet-friendly subscription program that will have you feeling and moving your best, order after order. Or, purchase in CVS stores nationwide with more retailers onboarding in Summer 2022. If you own a brand, we partner with other companies to make hydrating kombucha, beer, teas, spa water and even soup. Message us to start squeezing.
- Website
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http://www.justaddbuoy.com
External link for Buoy
- Industry
- Wellness and Fitness Services
- Company size
- 2-10 employees
- Headquarters
- San Diego, California
- Type
- Privately Held
- Founded
- 2017
- Specialties
- Hydration, Electrolytes, Immune Support, Natural Energy, Beverage Formulation, and Ingredient Supplier
Locations
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Primary
Get directions
3873 Ingraham St
San Diego, California 92109, US
Employees at Buoy
Updates
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Dream Collab!
How many squeezes of Chris Paul's Buoy Secret Stuff do you need to make it to the NBA? A LOT... so make sure to stock up before we run out. We're so thankful and lucky to have such a legend as part of the Buoy Family!