Thank you to the four incredible panelists who joined Amir Akhavan onstage at #BrightFORWARD to discuss the #consumerization of the #B2Bsales and #B2Bmarketing funnel – Lucy Dobrin, Partner at Providence Equity Partners; Alexander Kesler, Founder & CEO of INFUSE; Rob Sanchez, CEO of Anteriad; and Keith Turco, CEO of Madison Logic. It was energizing to hear from these seasoned #B2B experts on topics such as full funnel #leadgen solutions, best practices around #transparency and #dataprivacy, the emerging role of #GenZ professionals in the B2B buying landscape, and much more.
A sincere thank you to everyone who joined us at BrightTower’s inaugural executive conference #BrightFORWARD in NYC. We are thrilled to have the opportunity to bring together a community of industry experts, thought leaders, and innovators to make new connections and engage in meaningful discussion. A special thanks to our keynote speakers and panelists for sharing fresh perspectives and valuable takeaways on the future of #B2Bmarketing, #data, #commerce and #tech. Catch the highlights from the event in the video below. We look forward to continuing these critical conversations. Stay tuned for more details on BrightFORWARD 2025!