Brightfield Group’s AI-driven consumer insights and social listening help marketing and innovation teams see the person behind the trend. Informed by predictive AI integrated with survey and social media data, Brightfield Group data has the answers innovators need to make brand and product decisions confidently. It’s a level of depth you can’t find anywhere else. Our data doesn’t just save time and money, it inspires innovation to keep your brand consistently ahead of the curve.
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🎅🎄🎁 Christmas is almost here—let’s talk about holiday boosts! No matter your pick, we’re wishing you a joyful, cozy, and festive holiday season! ✨🎄 #Poll #BrightfieldGroup
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🚀 𝐇𝐞𝐦𝐩-𝐝𝐞𝐫𝐢𝐯𝐞𝐝 𝐓𝐇𝐂 is rapidly gaining traction, with usage nearly doubling this year! 🍬 Gummies lead the market as the top product, followed by flower and pre-rolls. 🍹 Beverages remain niche but hold steady in usage compared to other cannabinoid markets. With faster growth than CBD and cannabis, hemp-derived THC is carving its unique space in the wellness world. 🌿 Discover the latest trends shaping the rapidly evolving hemp-derived THC market! From product preferences to shifting consumer behaviors, our 𝑶𝒗𝒆𝒓𝒗𝒊𝒆𝒘 𝒐𝒇 𝑻𝒉𝒆 𝑯𝒆𝒎𝒑 𝑻𝑯𝑪 𝑪𝒐𝒏𝒔𝒖𝒎𝒆𝒓 report dives deep into this booming category. Find the download link in the comments—or book a demo to discover more insights and trends we’re tracking! #CannabisIndustry #HempDerivedTHC #ConsumerInsights #MarketResearch #BrightfieldGroup
🌟 Shoutout to our amazing Director of Client Strategy, Kate Floyd (Stevenson), for this insightful recap of BevNET.com! 🚀 Your reflections on category creation, operational efficiency, innovation, and consumer insights showcase Brightfield Group's mission to empower brands with actionable knowledge. 💡 Cheers to celebrating brands, trends, and adaptability in this ever-evolving space! 🥂 #BevNET #BrightfieldGroup #CPGInnovation
Another wonderful BevNET.com in the books! I wrote up a "little" summary that turned into a long summary 🤣 Here are the themes/highlights I was excited about: "Category creation takes time" - Recess remains one of my all time favorite brands and brand stories ever. Benjamin Witte shared key advice based on how Recess successfully navigated the tricky beverage climate by staying consistent with their focus on the consumer and what consumers were solving for, emphasizing how"Consumers buy solutions, not ingredients" Wow Retailers by Knowing Your Consumer - retailers want to make sure you have a handle on who your consumer is. Pilot Flying J's Corey Nicely gave advice about being realistic with your retail partners &upfront on how your brand will fit. Operational Efficiency and Profitability: Operational efficiency and the need to focus on profitability were recurring themes. Founders of LIFEAID Beverage Company, LLC Orion Melehan & Aaron Hinde shared advice as their business matured about improving their operations. Janica Lane of Piper Sandler also emphasized how profitability has become even more important for investors. Highlighting how, previously, early-stage beverage companies could focus more on growth vs profitability, Venture firms have now started to raise the stakes. Innovation and Adaptability: Innovation was a key theme, with discussions on how brands need to be adaptable and responsive to consumer trends. I loved seeing the MycoTechnology, Inc. team present the research Brightfield Group did in partnership and officially launch their new Honey Truffle Sweetener in response to consumers' evolving sugar reduction needs. Share of Buzz - Consumers' changing relationship with alcohol was, as always, a hot topic. I enjoyed hearing more nuance and acknowledgment that most folks are adjusting (not fully abstaining) the suite of products they use. Their "share of buzz" (s/o Stephen Jabour, of Spec's) may span anything from Hemp THC beverages to Premium Alcohol and Spirits, to functional ingredients. New Beverage Showdown - I'm always impressed by the new beverage showdown and the founders who share such passion for their brands. Of course, need to give a special shout out to the brands repping Chicago. Check out the delicious cocktails from Drink Gardenista, and Hoste Cocktails and grab some for your next holiday gathering! I also loved my first Erewhon smoothie; totally worth the hype thanks for being my shopping buddy Julie Murphy😁 Cheers to all who participated in-person or virtually, especially the fantastic Bevnet team. You all do so much for the industry and are truly appreciated 🍻 🥂 John Craven Carolyn Craven Ferron Salniker Lou Calamaras Monica Watrous Lukas Southard Melissa Traverse
🤔 💦 Who’s Behind the Plant-Based Water Boom? 🔎 💧Gen Z & Millennials: Wellness-first consumers prioritizing digestive health and immunity. 💧 Urban & High-Income Consumers: Choosing vegan, low-sugar, and plant-based lifestyles. 💧 Trendy Enthusiasts & Wellness Seekers: Transforming plant-based waters from niche to mainstream. 📊 At Brightfield Group, we analyze these personas and their behaviors to help brands stay ahead of the curve. Book a demo by end of December to see our insights portal in action and take advantage of our year-end incentives! 🔗https://hubs.la/Q02_pD760 #ConsumerInsights #CPGInsights #SocialListening #MarketResearch #BeverageTrends #BrightfieldGroup
🌱💧The future of hydration is plant-based! Aloe, coconut, and cactus waters are stealing the spotlight as consumers prioritize health, wellness, and sustainability. These naturally hydrating, eco-friendly options are reshaping the beverage market—and brands are racing to innovate and capture attention in this high-growth category. 🔍 👀 At Brightfield Group, we track these trends in real time—analyzing nearly 100 non-alcoholic subcategories to uncover insights that help brands make smarter, data-driven decisions. 💡 Curious about how to stay ahead? Take advantage of our year-end incentives to access game-changing data and predictive analytics for 2025 success. https://hubs.la/Q02_fxW90 #ConsumerInsights #CPGInsights #SocialListening #MarketResearch #BeverageTrends #BrightfieldGroup
🌾The buzz around 𝒓𝒆𝒔𝒊𝒔𝒕𝒂𝒏𝒕 𝒔𝒕𝒂𝒓𝒄𝒉 is growing, spotlighting the the powerful connection between mind, gut, and health. Cooling rice, potatoes, or pasta overnight can reduce blood sugar impact and improve digestion. 💬 This is a clear sign: consumers are diving deeper into how everyday choices impact well-being. ✨ Learn more about this and other emerging wellness trends in the presentation deck from our October Wellness Webinar 👉 https://hubs.la/Q02_4lkn0 #Webinar #GutHealth #Wellness #Trends #NutritionTrends #ConsumerInsights #SocialListening #BrightfieldGroup
📈🚀 Transform Data Into Game-Changing Decisions! Ready to drive smarter strategies and dominate 2025? Brightfield Group’s AI-driven insights empower marketers and product developers to innovate and make confident, data-driven decisions. From market trend analysis and tailored insights to predictive consumer profiling, we provide the intelligence to elevate your strategy. 🎁 Special Year-End Offer: Book a demo and sign up by December 31st to unlock exclusive end-of-year incentives! Don’t miss this chance to start 2025 ahead of the pack. 👉 Let’s grow your business together: https://hubs.la/Q02-V5qF0 #ConsumerInsights #CPGInsights #SocialListening #MarketResearch #BrightfieldGroup
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Excited to kick off BevNET.com Live! One of our first stops was to see what beverages were lining the shelves of Erewhon 🪴🧃. Then, of course, we had to stop at the beach to warm our Chicago faces in the LA sunshine☀️ Come say hi to Julie Murphy and me if you are attending!
🌟 📬 Stay in the Know on Wellness Trends! The latest edition of our 𝐖𝐞𝐥𝐥𝐧𝐞𝐬𝐬 𝐏𝐮𝐥𝐬𝐞 𝐍𝐞𝐰𝐬𝐥𝐞𝐭𝐭𝐞𝐫 is packed with insights you don’t want to miss! 🔍 Explore cutting-edge gut health solutions redefining overall well-being. 💡 Get the scoop on GLP-1 breakthroughs reshaping hormonal balance strategies. 🍹 Discover the growing movement of low- and no-alcohol beverages packed with bold flavors and functional perks. Stay ahead of the trends transforming CPG and wellness as we look toward 2025. Subscribe now and join the conversation shaping the industry's future! 👉 Sign up here: https://hubs.la/Q02-JDL70 #Newsletter #Guthealth #HormonalBalance #LowAlcohol #ConsumerTrends #CPGInsights #BrightfieldGroup
🌿 👩 Women are emerging as key consumers in the hemp-derived THC market. What’s driving this trend, and how is it reshaping the market? 💡 Our latest blog explores the intersection of health-conscious habits and evolving preferences among female buyers. Don’t miss how this trend is shaping the future of the industry. 🔗 Read the full blog: https://hubs.la/Q02-wb460 #CannabisIndustry #HempDerivedTHC #ConsumerInsights #MarketResearch #BrightfieldGroup