Welcome Mark Pettigrew CEng as Chief Customer Officer! Expanding our end-to-end world-class customer experience, setting new standards for excellence, and bringing AI Ad Payment Auditing for all. We’re thrilled to announce that Mark Pettigrew has joined us as our new Chief Customer Officer! With over 1,200 clients and counting, our growth has been nothing short of explosive. Mark is the perfect leader to guide us through this exciting next phase. Mark brings a wealth of experience, having worked with our Co-Founders, Michael Hahn and Nick J., across multiple AdTech startups. His deep background in global large-scale engineering projects gives him the precision and structure to engineer world-class customer experiences. With over 8 years of leadership experience, including as VP at Vatic AI, Mark has consistently driven operational excellence, growth, and profitability. Now, he’ll be expanding our end-to-end customer experience, setting new standards for excellence, and introducing AI Ad Payment Auditing for all. His focus on scalable, customer-centric solutions will ensure immediate world-class service for BlokID's clients while driving retention and long-term success. #BlokID #Leadership #CustomerExperience
BlokID
Technology, Information and Internet
New York, NY 763 followers
Real Time Digital Ad Auditing for All
About us
Real Time Digital Ad Auditing for All With BlokID's Perpetual Ad Audit Technology, businesses of all size can gain control over advertising spend and attribution insights once only available to global corporations
- Website
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https://www.blokid.com
External link for BlokID
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2023
Locations
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Primary
465 Washington St
New York, NY 10013, US
Employees at BlokID
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Michael Harrison
Growth Strategy Consultant, M&A Advisor, Investor and Board Member
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Andras Benke
Chief Technology Officer and Data Science Lead at Zignal Labs | Data Science Advisor and Engineering Lead at BlokID
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Vito V. Salerno
Head of Sales & Partnerships l Key Account Management | Coupons.com | Circana | Digital Strategy
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Ye Yint Aung
Project Manager & Tech Research at BlokID
Updates
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Exciting News from BlokID 🚀 BlokID is thrilled to announce that we have achieved full compliance with GDPR, CCPA, and US Data Privacy Laws! This marks a significant milestone for us as we continue to lead the way in data privacy for digital ad auditing. Thanks to our partnership with Vanta, we can now offer 24/7 real-time verifiable audits. All of our certifications are available for verification through our Trust Site: trust.blokid.com What does this mean for you? We’re officially certified to handle and audit data globally in a privacy-certified environment. Your data is safe, secure, and protected under the highest standards. 🔐 Learn more - https://lnkd.in/gPJPzTcC #GDPR #CCPA #USDP #BlokID
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Did you know 30% of most ad budgets are wasted? Overcharges, misattribution, fraud... it all adds up. But here’s the good news — you don’t have to guess how much you’re losing anymore. We built the Ad Waste Calculator to show you exactly how much you could save by using BlokID. It’s quick, simple, and might just make you rethink your ad spend. 💡 Ready to see how much you’re leaving on the table? Try the calculator and get a clear picture of your ad budget today. https://lnkd.in/gfDe_8dK #BLOKID #adwastecalculator
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🎉 Huge congratulations to the entire BlokID team! In just 90 days since launch, we’ve hit major milestones—1,000 customers, $1M ARR, and over 100 million ad events audited! 🚀 BlokID is on a mission to revolutionize digital ad auditing for businesses of all sizes, helping them take control of their ad spend and gain insights previously reserved for industry giants. With the team's dedication, we’re just getting started. Onwards and upwards to even bigger wins! 💪 #BlokID #AdTech #Milestones #Growth #Innovation #AdAuditing
To all my friends and connections .. As many of you know we started BlokID along with my Co-Founder Nick Jachowski in January of this year... We have been head down building the product with an amazing global engineering team ... Our mission is to provide real time digital ad auditing for all.. In less than 90 days since product launch we have activated over 1,000 businesses—from global powerhouses like Honda, BMW, Franklin Templeton and Re/Max to innovative global startups with a churn of less than 5%... We’ve surpassed $1M ARR in less then 90 days and identified overcharging, misattribution and fraud on over 800 customers.... BlokID focuses on the 80% of the current $600 Billion Digital Ad Spend which is not audited by creating a simple one click audit process for businesses of all sizes to enable refunds, credits and prevent future ad waste. With BlokID's Perpetual Ad Audit Technology, businesses big and small can gain complete control over advertising spend and attribution insights once only available to Fortune 500 Companies. TIMELINE: Raised our first VC round in January 2024 with AVV (Ascend Vietnam Ventures) & AppWorks Took our flagship product Payment ID live in Mid June.... Reached over 1,000 clients, 100 Million Events Audited & $1 M ARR in under 90 days! A few very special people to thank... Our Investors I wanted to give a special thank you to our VC's who believed in our team with a simple power point deck and a bold vision.... Binh Tran Eddie Thai Adrian Latortue Jun Wakabayashi & Jessica Liu.... Your continued insights every week have been instrumental to our growth I would highly recommend any founder with a vision to build something great to contact them ... . Finding Product Market Fit We were able to find almost instant product market fit and step into a massive white space due to the in depth 2 month PMF Sessions with Michael Harrison Bruce Biegel Joshua Kovar Fawzi Halimi Madeline te Riele and the entire Winterberry team .. If you are an AdTech or MarTech startup struggling with PMF .. I could not recommend any team more highly than Winterberry Group Finally.... Our core team ... I have worked with most of you for 5 years in our last successful startup and each of you were critical in the creation of our Predictive AI US Patent Grant in 2024 of this year and the incredible rate at which we have pivoted and created a product the market needs Thank you to Giacomo Colaianni Nick Jachowski Hamza Atouani Aung Ko Ko Marynold Zafra Nan Oo Vito V. Salerno Jyoutee Shahi Sayvaree Sangchuay Ankit Rai Andras Benke Yarzar Htun Ye Yint Thu Devansh Mittal Hein Thiha and all others I am missing .. $1M ARR, 1,000 customers and 100 Million Ad Events Audited... Amazing first 90 days... We are positioned to bring true billing and attribution transparency to every business across the globe... Onwards & Upwards!!!! Michael Hahn Founder & CEO
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Step-by-Step Guide for BlokID and WordPress Website Integration This guide covers everything from account setup to installing the BlokID Pixel and connecting Google Analytics, ensuring a smooth and successful integration. https://lnkd.in/gF8hESyb #BlokID #WordPress #Installation
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What is a Click Farm? A click farm is an organization that employs large numbers of low-paid workers to manually click on paid advertising links, "like" social media pages, follow accounts, or perform other online tasks that require human interaction. #clickfarm #fraud #blokid
What is Click Farm?
blokid.com
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Dear Advertisers, Don't Stay in the Dark! Use BlokID to Audit Your Ad Spend. Without BlokID, your ad spend is a mystery. With BlokID's Blockchain & AI-Powered Technology, you get: 1. Immutable Audit Tech: A single, unchangeable source of truth for all your ad data. 2. Full Transparency: BlokID's Open Code algorithm opens up the black box algorithms of big ad tech companies like Meta and Google. Open code means no black box. You have full control and visibility over who sees your ads. 3. Easy Auditing: A one-click audit process that's perfect for all businesses, from SMBs to large enterprises. 4. Instant Notifications: Continuous, daily audits for every event, not just annual data samples. Gain complete control and transparency over your ad spend with BlokID. ✅ Stop guessing and start knowing. Sign up free today: https://blokid.com/ #blokid #blackbox #meta #google
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Opening Up Black Box Algorithms 📂 Big ad tech companies are diving deeper into Black Box Algorithm for ad placements. BlokID reveals who’s behind the clicks and what you’re really paying for. Understand the discrepancies between what you’ve paid for and what you’ve received. No more mystery for ad spend and results! BlokID opens up these black box algorithms, bringing transparency back to advertisers' hands. Sign up free: https://www.blokid.com/ #AdTech #Blockchain #DigitalAdvertising #BlokID
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Save 30% Per Month on ALL Your Digital Advertising Introducing BlokID: Your key to smarter, more efficient ad spend. ✅ Immutable Verification of Ad Billing ✅ Real Traffic Confirmation ✅ Complete Data Ownership Don't let another ad dollar go to waste. Take control of your digital advertising today! Sign up free: https://www.blokid.com/ #DigitalAdvertising #AdTech #SaveMoney #BlokID
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Ever wonder how we ensure 100% accuracy in ad tracking? Here's the secret: "Immutable Time Stamp Ad Auditing" What does this mean for you? ✅ BlokID takes a "photo in time" of every ad interaction ✅ Records it permanently on the blockchain ✅ Creates an uneditable, independent record of ALL your ad activity Result? 100% Certain, Immutable Timestamp Record of Your Advertising Data No more guesswork. No more discrepancies. Just pure, verifiable ad performance data. Want to see it in action? Sign up free: https://www.blokid.com/ #AdTech #Blockchain #DigitalAdvertising #BlokID