If you want your copy to convert more customers, your copy has to be written for them. To write it for them, you have to know them. Learn more about this process →
Blend Travel Marketing
Advertising Services
Madison, Wisconsin 918 followers
A full-service marketing agency passionate about helping tour & activity businesses grow.
About us
We’re a full-service marketing agency passionate about helping tour & activity businesses grow. We work closely with business owners and leadership to align strategy, branding, and marketing in order to foster growth and profitability. We partner with companies with $2m-$20m in annual revenue.
- Website
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https://blend.travel
External link for Blend Travel Marketing
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Madison, Wisconsin
- Type
- Privately Held
- Founded
- 1997
- Specialties
- Google AdWords, Search Engine Optimization, Marketing Strategy, Media Production, Market Research, Usability Testing, Travel, Tours, Branding, Social Media, Video, Tourism Marketing, Data Analysis, Web Development, Brand Strategy, Brand Identity, Design, Facebook Advertising, Business Consulting, Local SEO, and Conversion Rate Optimization
Locations
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Primary
Get directions
811 E Washington Ave
Suite 500
Madison, Wisconsin 53703, US
Employees at Blend Travel Marketing
Updates
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Finding the right marketing agency for your tourism business can be difficult, and the stakes are high—in terms of cost, time, and potential growth. Sean, Chief Growth Officer at Blend, walks you through the most common concerns and how to find the best fit for your business. Learn how to choose a marketing agency →
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Don't flush your ad dollars down the toilet. If you feel like your scaled-up budgets hold your business together at the seams, it may be leading you to poor decisions. Learn how to fix it →
How to Confidently Set an Initial Annual Ad Budget - Blend Marketing
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Consumers are increasingly turning to social platforms and other forms of media during their travel planning journeys. So, even if you’re maximizing your coverage in paid and organic search, you need to increase your surface area to drive incremental revenue. See how to do it →
Reach More Customers with Google's Demand Gen Campaigns
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There are a few reasons tourism companies tend to set digital ad budgets, but they aren't always good reasons. Learn the reasons and how you should approach your ad budget →
Why You Shouldn’t Cap Your Ad Budget, and What You Should Do Instead - Blend Marketing
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Your policies should win you customers, not lose them. Whether you need to update your policy or simply rewrite it, we can help you assess where you are at. Check out our scorecard →
Tour Policy Scorecard: Do Your Policies Pass This Test? - Blend Marketing
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Understanding your data is the key to making strategic decisions to build your business. Data visualizations can help. Read the post →
Some of Our Favorite Data Visualizations for Tourism - Blend Marketing
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If your booking platform sends properly-formatted ecommerce events, such as add_to_cart events, to Google Analytics, you can create a report that shows which items are more or less likely to be abandoned. The report below isn’t a true abandonment report, but it’s close enough to provide useful data, and it’s fairly easy to create. This can help you take targeted action as needed, rather than simply looking at your cart abandonment rate in aggregate.
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To create a successful funnel, you have to think about your customer's motivation to buy and target it. After this, you can create products or offers to support and cater to that motivation. Create a successful funnel →
Tourism Marketing Tip #10 – How to Structure Your Key Paid Marketing Funnel
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