Black Executive CMO Alliance (BECA)

As digital tools constantly evolve, marketers can use them to benefit consumers. Join us for a BECA Gems live session, where real-world experts and executives explore topics across marketing, leadership and DEI. Hear from Janice Tennant, Global Brand President, Merrell – a leading global outdoor footwear brand.

Exciting News from BECA! We’re thrilled to introduce two incredible classes driving the future of marketing leadership: Future Leaders C’26 Welcome to the 20 outstanding Future Leaders embarking on a transformative two-year journey! With 100+ hours of intensive programming, 1:1 mentorship, and advanced learning modules, they’re on the path to the C-Suite. BECA V-Suite Class of 2025 Join us in celebrating the inaugural class of four exceptional Vice Presidents in our 1-year program! Through personalized 1:1 mentorship, access to top C-suite leaders, and a dynamic network of industry experts, they’ll gain the tools to elevate their leadership and accelerate their careers. Congratulations to both classes as they begin these exciting chapters! To learn more, visit www.blackexec.com! #TheBECAPlaybook #BlackExecutiveCMOAlliance #BECAFutureLeaders #BECAstrong

Exciting News from BECA! We’re thrilled to introduce two incredible classes driving the future of marketing leadership: Future Leaders C’26 Welcome to the 20 outstanding Future Leaders embarking on a transformative two-year journey! With 100+ hours of intensive programming, 1:1 mentorship, and advanced learning modules, they’re on the path to the C-Suite. BECA V-Suite Class of 2025 Join us in celebrating the inaugural class of four exceptional Vice Presidents in our 1-year program! Through personalized 1:1 mentorship, access to top C-suite leaders, and a dynamic network of industry experts, they’ll gain the tools to elevate their leadership and accelerate their careers. Congratulations to both classes as they begin these exciting chapters! To learn more, visit www.blackexec.com! #TheBECAPlaybook #BlackExecutiveCMOAlliance #BECAFutureLeaders #BECAstrong

Welcome our two newest BECA Members, Melanie Boulden, Chief Growth Officer at Tyson Foods, and Tara DeVeaux, CEO of Burrell Communications Group! Melanie brings nearly 30 years of brand-building expertise and was previously Chief Marketing Officer for North America at The Coca-Cola Company, where she led campaigns for brands like Coca-Cola® and Sprite®. Now, as CGO of Tyson Foods, she oversees innovation and growth for a $53 billion portfolio, including household names like Tyson® and Jimmy Dean®. She also serves on the board of Adobe and was recently named one of Forbes’ Most Influential CMOs. Tara is an award-winning marketer who has led groundbreaking campaigns for HBO’s Insecure, Hulu’s The Kardashians, and Universal’s Super Mario Bros. Movie. As a former CMO of Wild Card Creative Group and BBDO NY, her work has earned over 200 creative awards. Now, as CEO of Burrell Communications Group, she continues to push the boundaries of creativity and cultural impact. We’re honored to welcome these powerhouse leaders to BECA! To learn more about them, visit www.blackexec.com #BECA #BECAMembers #Trailblazers

Congratulations to Kevin Warren, BECA Founding Member, Corporate Board Director, Marketing/CX Leader, and Board Member of Fiserv, on his appointment to Assurant’s Board of Directors! "We are pleased to welcome Kevin to our Board," said Assurant Board Chair Elaine Rosen. “His extensive background with UPS and Xerox brings deep expertise in customer experience, supply chain management, digital enablement, client operations, and strategic growth initiatives and will be a tremendous asset." #BECA #Assurant #Leadership

Congratulations to BECA Member Kenneth Mitchell, Global CMO, Levi Strauss & Co; BECA Founding Member Shannon Watkins, EVP and CMO, Fiserv; and BECA Founding Member Ramon Jones, EVP and CMO, Nationwide, for being recognized amongst this year’s Marketing Vanguard Awards honorees. These incredibly talented CMO's are setting a high bar for impactful marketing leadership, proving themselves indispensable to their organizations and paving the way for future generations of marketers. Their Black excellence has shown us what BECA has always known and their achievements inspire us all. We are proud to celebrate their success! #MarketingVanguardAwards #BECA #Trailblazers

What an unforgettable night! The 2024 BECA Manifest Awards Gala was an evening that brought together iconic honorees, BECA members, our Future Leaders, allies and partners, in celebration of all that we achieved together yet also served as a stark reminder of the vast work ahead of us. Our Gala theme, “Light the Way”, symbolized the foundation of BECA’s mission, and the pervasive need for all of us to be beacons of change. Catch a glimpse of the magic! #BECAManifestGala #BECAMembers #BECAFutureLeaders #BECACommunity #BECA

An empowering afternoon with the Black Executive CMO Alliance (BECA) at Spelman College! Spelman students had the unique opportunity to hear from iconic BECA members, including: - Jerri DeVard, Spelman Alumna (BECA Founder and Former CMO) - Julius W. Robinson (CSO & CMO, Marriott International, U.S. & Canada) - Kimberly Evans Paige (EVP & CMO, BET) - Najoh Tita-Reid, Spelman Alumna (Chief Brand & Experience Officer, Mars Petcare) This session exemplified BECA’s commitment to paying it forward, providing valuable career insights and candid advice on how to navigate the marketing world authentically. Thank you to all who attended and made this event unforgettable! #BECAPanel #AUCStudents #SpelmanCollege #BECAMembers

What an unforgettable night at the 2024 BECA Manifest Gala! We were thrilled to gather BECA Members, Future Leaders, and top marketing pros from powerhouse companies for an evening that radiated unity, inspiration, and impact. The room buzzed with energy as we celebrated our vibrant community, shared stories, and reaffirmed our commitment to driving diversity and innovation in our industry. A special performance by the Spelman and Morehouse Glee Clubs added to the magic of the evening, while celebrity DJ D-Nice kept the energy high at the after-party with an incredible set. Thank you to everyone who came out and helped make this a night to remember! #BECAManifestGala #BECAMembers #BECAFutureLeaders

A Night to Remember at the 2024 BECA Manifest Awards Gala!  We celebrated excellence with three honorees who redefine what it means to lead, inspire, and empower: Trailblazer Award: BECA Founding Member Bozoma Saint John. A visionary CMO, entrepreneur, ambassador, Hall of Famer, and author, Bozoma’s journey is an inspiring testament to boldness, resilience, and breaking barriers. Icon Award: Bruce S. Gordon. A corporate powerhouse and civil rights champion, Bruce’s impactful legacy in leadership and advocacy serves as a powerful beacon for past, present and future generations of leaders. Champion Award: UPS, recognized for their dedication to advancing BECA’s mission of leveling the playing field by strengthening the pipeline of future marketing leaders. #BECAManifestGala #BozomaSaintJohn #BruceSGordon #UPS