Better Sour

This photo captures it for us, best friends and co-founders holding up our NEW sku to celebrate Disney's Moana 2! This was shot barely at 7 AM by Semira Nikou's dad at her family’s small farm on our home island of Oʻahu. Coming in one of our favorite childhood fruits, passion fruit, known as ‘lilikoi’ in the Hawaiian Islands, standing in front of Semira’s parents’ lilikoi vines. Bringing this incredible new product to life would not have been possible without thousands of hours of work from our amazing small but mighty team, special shout-out to Kathryn Flouton, Scott Compton, Aaron Faust, Steve Wangler, Hannah Faust, Robert Van Horne, Ashleigh Brewer and our advisors, Mike Schall, Chris Robb, Ed Schultz, Douglas MacFarlane, and countless other partners. MAHALO NUI LOA! We hope y’all will catch Disney’s #Moana2 in theaters on Thanksgiving (November 27th) and try our Passion Fruit rolling out nation-wide in Sprouts Farmers Market, Publix Super Markets, WHSmith North America, and across the Hawaiian Islands in Foodland, KTA Super Stores, 7-Eleven Hawaiʻi, Inc., Longs Drugs, and on Hawaiian Airlines 🤙🏽 #bettersour #womenowned Disney’s #Moana2, arriving only in theaters November 27!

🌺 "Aloha Goes Both Ways" is an Emmy award-winning series celebrating culture, connection, and the stories that make Hawai'i so unique. We’re so honored to be featured in this special episode that highlights our Iranian American founders, Semira Nikou and Isabella "Bella" Hughes, as they reconnect with their roots on Oʻahu, exploring the island’s vibrant flavors that inspired the next creation for Better Sour. Mahalo to our NMG Network ʻohana for bringing this to life, and to Maile Meyer of Native Books and Josephine Poni Mo’i Askew & Brandon Askew of Hawaiian Vinegar & Spice Company for co-hosting our flavor unveiling & Nowruz equinox moment 🧿 🌱 Now featured on Hawaiian Airlines! Catch the whole episode on your next Hawaiian Airlines flight or here: https://lnkd.in/gXYvJ_T9 🤙🏽 🎥 Credits: Director: Gerard Elmore Producer: Kaitlyn Ledzian Videographers: @blake.abes & @roml Editor: @erickmelanson Jason Cutinella Francine Beppu Kristine Pontecha Joe V. Bock Piia Aarma Jim Utsugi Susan Utsugi Timothy Kaualii Parker Cheryl Laglia Anthony Laglia Mike Osorio Aaron Faust Steve Wangler Scott Compton Kathryn Flouton WBENC #bettersour #alohagoesbothways #hawaiianairlines

What an honor for our small, WBENC certified and minority-owned candy company to be part of the White House’s annual trick-or-treating event as a proud member of the National Confectioners Association yesterday! A big mahalo to the incredible people from the NCA who made Better Sour’s participation possible as one of the low sugar options, with a special shout-out to Tirzah O., Susan Whiteside, Carly Schildhaus and so many others! As daughters of immigrants, our founders, Semira Nikou and Isabella "Bella" Hughes were incredibly proud to share our globally-inspired sour gummy candy at this very special annnual tradition. Happy Halloween 🎃 👻 🍬 Scott Compton Aaron Faust Steve Wangler Kathryn Flouton Ed Schultz Mike Schall Douglas MacFarlane Chris Robb #womenowned #bettersour #globalflavors

Big thanks to Austin Business Journal and Sahar Chmais for covering our brand refresh and some of our exciting retail expansion this fall… including growing into select H-E-B, Hy-Vee, Inc. and Albertsons Companies stores this fall and earning permanent placement into Sprouts Farmers Market based on our successful innovation test earlier this year 🎉 #cpg #bettersour #retailgrowth #rebrand Semira Nikou Isabella "Bella" Hughes Scott Compton Aaron Faust Kathryn Flouton Steve Wangler

On this Aloha Friday we're so excited to share with the 🌎 our Better Sour refresh and rebrand, executed by the talented folks from r.Vh Design, Robert Van Horne and Ashleigh Brewer! "Our new design is meant to further communicate our core values of joy and adventure," shares our CEO and co-founder, Semira Nikou. After 1.5 years in market, we've learned a lot and decided to: 🌞Make our sun lady logo a little more playful and fun, notice that she winks now? ⭐️ Sour Gummy Stars are our new shape for our tart, tangy and fruit-forward gummies! 🤤Focusing on our fan favorites and each bag contains two flavors, Guava Calamansi Lime and Pomegranate Apricot 🌱 Our plant-based gummies have also had some slight tweaks to our formulation and now have an even BETTER texture, which y'all know is super hard to master when you're gelatin-free. Visit our new website designed by the creative team from Ashbi Design and Hannah Faust: www.bettersour.com Isabella "Bella" Hughes Scott Compton Aaron Faust Kathryn Flouton Steve Wangler #rebrand #bettersour #cpg

We loved having our sours being part of the annual HEARST CASTLE PRESERVATION FOUNDATION gala gift bags that supports Hearst Castle's academic and scientific studies, and the restoration of its 25,000 artifacts and facilities for the public’s enjoyment!   📸 david_crotty #hearstcastlepreservationfoundation #HCPF2024

We’re so excited that you can find our tangy gummies in ~200 Albertsons stores across the country including in select VONS Pavilions Safeway Shaw's Supermarkets Tom Thumb Supermarket Randalls Food Market and more 🩷 #bettersour #globalflavors #albertsons #cpg WBENC #womenowned Aaron Faust Steve Wangler Scott Compton Semira Nikou Kathryn Flouton Isabella "Bella" Hughes

Ralphs Grocery Company shelves and clip strips shinning like 💫s post Basemakers visit! Love growing our presence in this important Kroger banner as we deepen our Southern California presence 🤙🏽🚀🎉 #bettersour #basemakers #retailexecution #cpg #globalflavors Steve Wangler Aaron Faust Scott Compton Semira Nikou Isabella "Bella" Hughes Max Baumann Levi Filkins Winston "Trey" Walp, CPSA Mike Shipley Ken Erickson

Tom Thumb Supermarket stores across the Dallas - Fort Worth area reset complete! Find us in select checklanes and travel the 🌍 with our global fruit flavors. #bettersour #globalflavors #womenowned Albertsons Companies Albertsons WBENC Semira Nikou Isabella "Bella" Hughes Steve Wangler Scott Compton Aaron Faust

Team Better Sour Day 1 at Newtopia Now in booth #163! #newtopianow #globalflavors #candy Semira Nikou Isabella "Bella" Hughes Steve Wangler Aaron Faust