Barrier Four

✨Introducing ‘Playable Media’ ✨ Barrier Four brings Netflix transmedia experiences to Roblox!  Barrier Four and Netflix have joined forces to create new experiences on the Roblox platform, bringing players closer than ever to the worlds of Cobra Kai and Spellbound. In a new format, Roblox players will engage in fully interactive, playable scenes directly from both universes. In these experiences, players will be transported into two distinct worlds within Netflix’s central hub on Roblox, Nextworld. They’ll first step into an enchanting musical scene from Spellbound, reliving an iconic moment from the movie. And coming soon, players can immerse themselves in a high-intensity martial arts showdown from Cobra Kai, embodying Robby as they join Miyagi-do teammates in a recreated scene from the show. Both experiences showcase a seamless fusion of gaming and media, achieved through advanced animation and proprietary technology crafted entirely within Roblox. 👉 Full Press Release - https://lnkd.in/gJsBJvyt #Roblox #Metaverse #Gaming #Entertainment

At the recent GamesBeat Insider Series: Hollywood and Gaming event, I had the privilege of exploring the transformative power of user-generated content (UGC) alongside Nicholas Tuosto of GoodGame Advisors, Nate Spell of Barrier Four, and Eugene Evans of Hasbro. The convergence of gaming and media is accelerating, with transmedia storytelling elevating intellectual property (IP) to unprecedented levels. Yet, the real revolution lies in UGC. Players are no longer just consumers; they’ve become creators, innovators, and entrepreneurs within the gaming ecosystem. They’re not just engaging with content, they’re expanding worlds, crafting experiences, and extending the lifecycle of games. This evolution is reshaping how we experience games and interact with the broader media landscape. At Overwolf, our mission remains steadfast: to empower in-game creators to make a living doing what they love, in a safe and sustainable manner. UGC is redefining how we think about games, IP, and fandom. By providing creators with the tools, resources, and monetization opportunities they need—while maintaining guardrails to ensure quality and authenticity—we’re setting the stage for the future of interactive entertainment. A big thank you to Dean Takahashi and his team for hosting one of the industry's most insightful events. https://lnkd.in/dxMsC3TU #GamesIndustry #UGC #Transmedia #CreatorEconomy

This past week, I had the privilege of speaking at two conferences about the work we're doing on Roblox at Barrier Four First, at SEG3, I presented our playable media concept—transforming linear media like TV shows and movies into 1:1 immersive episodes on Roblox, where players control the story. Huge thanks to Joe Condon for the opportunity to share this vision. Next, I had the honor of moderating a panel with Justin Scarpone (SEGA) and Peter Y. Levin (Griffin Gaming Partners) on building a transmedia business. The following day, I joined GamesBeat and Overwolf at the Grammy Museum for a panel titled "From Mods to Mainstream" with Uri Marchand (Overwolf), Nicholas Tuosto (Griffin Gaming Partners), and Eugene Evans (Wizards of the Coast). We explored how user-generated content is reshaping game and media creation, consumption, and expansion—highlighting our media recreations. Thank you for the invite! Dean Takahashi Super exciting week—feeling hyped about the future of gaming and how brands are evolving within it! #Roblox #Marketing #Transmedia #RobloxMarketing #GameTrailers Wizards of the Coast SEGA

𝗠𝗶𝘀𝘀𝗶𝗼𝗻 𝗖𝗼𝗺𝗽𝗹𝗲𝘁𝗲 ✅ That's another SEG3 𝗟𝗔 in the books - and what a crew we had the pleasure of bringing together at United Talent Agency's HQ in the home of entertainment. IP owners & brands from the intersection of sports, entertainment, gaming & emerging tech all in one room - all learning from each other about how they're putting their brand at the centre of culture, and building the relationships they need to be able to tread new ground together. Super proud of the community we're building around SEG3 - as one guest put it, we're "𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗻𝗼𝘁 𝗼𝗻𝗹𝘆 𝗮𝗻 𝗲𝘃𝗲𝗻𝘁 𝗯𝘂𝘁 𝗮 𝗴𝗹𝗼𝗯𝗮𝗹 𝗺𝗼𝘃𝗲𝗺𝗲𝗻𝘁", and that really encapsulates what we're about - supporting the disruptors that are going to define what the sports, entertainment & gaming industries of the future will look like. As ever, it takes a village to put these shows on, so a big thank you to: 🙏 𝗼𝘂𝗿 𝗶𝗻𝗰𝗿𝗲𝗱𝗶𝗯𝗹𝗲 𝘀𝗽𝗲𝗮𝗸𝗲𝗿𝘀 🙏 𝗼𝘂𝗿 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀 - Agora, Barrier Four, Department for Business and Trade, Loyola Marymount University, Sawhorse Productions, Super League , The Metaverse Society & Yakoa 🙏 𝗮𝗹𝗹 𝘄𝗵𝗼 𝗮𝘁𝘁𝗲𝗻𝗱𝗲𝗱 And of course to the power duo of Jay Stuart & Todd Barrish for orchestrating everything on the day! Now, time to try and get my sleep pattern back to a London timezone...😅

⭕ We're going LIVE We’re on the Main Stage at the GamesBeat Insider Series: Hollywood and Gaming! 🎮🎬 Our CEO, Uri Marchand, is speaking on the panel "From Mods to Mainstream: How User-Generated Content is Shaping the Future of Gaming and Media" alongside an incredible lineup of industry leaders: - Nicholas Tuosto, Founder of GoodGame Advisors (host) - Nate Spell, Founder & CEO of Barrier Four - Eugene Evans, SVP of Digital Strategy and Licensing at Hasbro #GameDev #UGC #GamingIndustry #Transmedia #HollywoodAndGaming #GBISHG

🚨 Our latest Socialize trailer for ER:LC just dropped! Check it out! 👉  https://lnkd.in/gGhmPZFa #Roblox #RobloxDev

I'm excited to speak on behalf of Barrier Four at GamesBeat Insider Series: Hollywood and Gaming on December 12th in Los Angeles! Register here: https://lnkd.in/ghsRAq5r #Roblox #RobloxMarketing Dean Takahashi GamesBeat

SEG3 𝗟𝗼𝘀 𝗔𝗻𝗴𝗲𝗹𝗲𝘀 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁 🔦 Say hello to Barrier Four 👋 Born on Roblox, Barrier Four is the #1 animation studio on the platform, setting new standards for creativity and innovation, and redefining what’s possible on Roblox. As natives on Roblox, they build authentic connections with the community, offering a suite of disruptive, trailblazing solutions in animation, brand integrations, go-to-market strategy and game branding. With over 150 trusted brand partners including Roblox, Netflix, Paramount, Nickelodeon, Warner Bros. Entertainment, Walmart, E.L.F. BEAUTY, L'Oréal, National Football League (NFL), UPS, Unilever, H&M, Kraft Heinz, Spin Master, Gucci, LG Electronics, 3M, Crayola, and so many more, they're shaping the future of immersive storytelling on Roblox! Catch CEO Nate Spell & CMO Jonathan Millar on stage from 15:45 - 16:10 for a masterclass on '𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗻𝗴 𝗟𝗶𝗻𝗲𝗮𝗿 𝗠𝗲𝗱𝗶𝗮 𝘁𝗼 𝗚𝗮𝗺𝗶𝗻𝗴'. Join them by RSVP'ing here 👇 🎟 https://lu.ma/qgwxuh86

🎉 Shoutout to our partners at cosnova & GEEIQ for letting us bring this trailer to life! Kingdom of Essentia: Guardians of the Lash Princess launches tomorrow on Roblox! #Roblox #Gaming

cosnova takes gaming to the next level✨ We’re excited to announce the launch of Kingdom of Essentia: Guardians of the Lash Princess – the next chapter in our brand essence’s innovative journey in the Roblox universe! With 88 million daily active users, Roblox continues to captivate Gen Z and Gen Alpha audiences, and we are proud that essence is at the forefront of this movement. 🌍💄 🎮 What’s New in Kingdom of Essentia? 🌀 Seasonal Worlds: Immerse yourself in Frosty Falls, a magical winter island where you can collect essence coins, battle negativity, and spread positivity through mini-games like Color Splash and Frosty Hover Rush. 👑 Lash Princess Returns: The iconic Lash Princess mascara comes to life again, guiding players on a bigger, more diverse adventure through Essentia. 🌈 A Deeper Message: Fight against the Evil Gray, a symbol of intolerance and bullying, by collaborating with other players to restore color and joy. 💡 Why This Matters: With our brand essence, we’re not just creating games – we’re building a community. With every coin collected and every upgrade earned, players embrace our core values of openness, tolerance, and equality. 🗨️ “In a media world where seconds in feeds count, Roblox allows us to create brand experiences that captivate communities for minutes, hours and months. Kingdom of Essentia shows how brands can bring their corporate values, products and social messages to life in a virtual world,” - Sebastian Romanus, Director Social & Digital Brand Experience at cosnova Let’s redefine gaming together, one season at a time. Explore the magic of Kingdom of Essentia now! Thank you to Sara Apaza for bringing essence on Roblox to the next level and Jung von Matt NERD, GEEIQ, Tom von Simson and Barney Lynch who have been extremely supportive helping this project come to life. Trailer credits: Barrier Four #essence #Roblox #GamingCommunity #InnovationMeetsFun #cosnova