BankShift

A New Era of Banking Exciting times ahead! BankShift is set to launch on Amazon Web Services (AWS) Marketplace, offering both build-and-buy options for financial institutions. This ensures #creditunions and #communitybanks have unmatched flexibility to lead in their digital transformation efforts with a #digitalbankingplatform. With #patentpending Brand-on-Banking technology, scalable solutions, and expanding strategic alliances, 2025 will be transformative. From driving member loyalty to enhancing compliance and revenue growth, we’re committed to empowering credit unions and community banks to thrive in a digital-first world. Stay tuned as we shape the future of frictionless financial services through embedded banking services behind the financial institution’s tenant! 🔐 🚀 About Us: BankShift is a digital banking platform with branding technology operating under a banking-as-a-platform model, designed by experts with deep experience in digital-first and data-driven innovations. Our platform, featuring patent-pending technology, harmonizes brands with banking, enabling credit unions and community banks to embed their digital banking seamlessly across owned and partner apps. This approach creates new revenue streams, enforces compliance, and builds genuine loyalty among members, customers, and fans. https://lnkd.in/dsGcMYz4

This marks a pivotal moment, not just for BankShift, but for the broader realization of what brand-on-banking can accomplish. The validation of embedded banking experiences, seamlessly integrated within popular brands’ apps, underscores the transformative potential for financial institutions at scale. Whether credit unions, community banks, or larger institutions, this breakthrough shows how they can extend their value propositions far beyond traditional services. It highlights a fundamental shift in how financial services are consumed, engaging customers directly within trusted ecosystems. Where BankShift Fits In: BankShift’s patent-pending brand-on-banking model is leading the way. Unlike traditional brand-on-card solutions, which focus on loyalty or rewards programs, brand-on-banking enables the integration of banking services into digital environments where customers naturally spend their time. From retailer apps to fan communities or digital banking platforms, BankShift empowers financial institutions to embed services effortlessly, keeping customers’ existing financial relationships intact while removing barriers. Why This Matters for All Financial Institutions: 1. Reinforced Relevance Financial institutions can reclaim their edge against neobanks and fintech disruptors by offering services directly within new, engaging nontraditional channels. 2. Scalable Personalization Validation at scale affirms branded experiences resonate with diverse customer bases, making this approach universally applicable to institutions of all sizes. 3. Revenue and Loyalty Growth Embedding banking into third-party ecosystems deepens loyalty and unlocks new revenue streams through innovative cross-selling opportunities. 4. Compliance and Fraud Management BankShift’s patent-pending technology addresses complex regulatory and fraud challenges, removing barriers to adopting embedded banking strategies. BankShift: The Future of Embedded & Frictionless Financial Engagement BankShift’s Brand-on-Banking innovation ensures financial institutions of every size—from credit unions to regional and larger banks—can embrace this transformation with confidence. The model reimagines white-glove service for the digital age, proving that banking-as-a-platform is not just a concept but a scalable reality. BankShift leads the charge, embedding banking experiences into the fabric of modern life. Come check us out for more information or to watch our founder video with demo at https://bankshift.com #embeddedbanking #brands #brandonbanking https://lnkd.in/g875BffW

Starting a fintech in the face of a global pandemic demanded resilience, adaptability, and a broader vision. BankShift began with a simple goal: empower credit unions and community banks to embed banking directly into popular brands through our innovative brand on banking approach. As we evolved alongside our clients, we recognized the need to expand our platform. Today, BankShift is a comprehensive digital banking and branding ecosystem, a seamless blend of banking technology and brand partnerships. Our platform, built with patent pending tech, enables credit unions and community banks to offer secure, branded digital experiences through biometric security, robust compliance, and embedded banking tools. By preventing fraud, strengthening customer trust, and creating new revenue streams, we’re empowering financial institutions to lead in the digital first world. Thank you for joining us on this journey to redefine what banking and branding excellence truly mean. About BankShift: BankShift is a digital banking platform with branding technology operating under a banking-as-a-platform model, designed by experts with deep experience in digital-first and data-driven innovations. Our platform, featuring patent-pending technology, harmonizes brands with banking, enabling credit unions and community banks to embed their digital banking seamlessly across owned and partner apps. This approach creates new revenue streams, enforces compliance, and builds genuine loyalty among members, customers, and fans. #DigitalBanking #FintechInnovation #EmbeddedBanking #EmbeddedFinance https://lnkd.in/gx66y7rM

This Veterans Day, we honor the courage, sacrifice, and commitment of all veterans who have dedicated their lives to protecting our nation. Our founder, Rob Thacher, embodies this spirit. His journey from military service to leading BankShift is rooted in the same vow he took to defend our country. Rob’s military experience, coupled with years in tech, led him to establish BankShift in 2020 to protect consumers’ financial security and privacy, especially as cyber threats surged during the pandemic. Just as he led the creation of secure mobile technology for the federal government post-9/11, Rob saw a new mission: to deliver a secure, streamlined digital banking experience that also keeps fraudsters out and consumers connected to their finances in one simple frictionless platform. Today, BankShift is not only a financial tool but a testament to the resilience and dedication of veterans like Rob and the countless others who continue to serve our communities. Thank you to all veterans for your unwavering service and commitment to protecting our freedom. #VeteransDay2024 #HonoringOurHeroes #FinancialSecurity

Thank you Money20/20 for an unforgettable kickoff! Fintech’s Biggest Show truly lived up to its name as Sunday Night Live set the stage for an electrifying evening of conversation, insight, and a touch of MC and DJ flair. From the powerful opening by Money20/20’s own Scarlett Sieber and Tracey Davies (Byers) with a special announcement bringing awards to a global spotlight, to insightful discussions with industry leaders like Lynn Martin President of the NYSE and Sarah Friar, CFO of OpenAI each moment was packed with inspiration. Rohit Chopra of the Consumer Financial Protection Bureau, brought a unique perspective, highlighting key issues at the heart of #fintech and #finance. Here’s to an amazing start to #Money2020, and to all the groundbreaking conversations still to come!

At BankShift, we're harmonizing brands with banking technology to empower credit unions and community banks. Our brand-on-banking ecosystem operates under a banking-as-a-platform model, allowing financial institutions to seamlessly embed their digital banking capabilities within trusted third-party apps. This innovative approach generates new revenue streams, ensures compliance, and fosters genuine loyalty among members, customers, and fans. Backed by patent-pending technology and a team of digital-first experts, BankShift is transforming how credit unions and smaller banks engage with their communities and shape the future of banking. Watch our founder explain how BankShift empowers credit unions and community banks to deliver a fully embedded digital banking experiences in a brands app, driving engagement, loyalty, and new revenue opportunities—all with complete control. #CreditUnions #CommunityBanks #DigitalBanking #BrandOnBanking #BankingAsAPlatform #FintechInnovation #FinancialServices #EmbeddedBanking #MemberLoyalty #RevenueGrowth #BankingTechnology #money2020 #finovate

Reaching our fourth anniversary is a moment to reflect on a journey defined by resilience, determination, and the unwavering support of a community that believed in our mission. Building a bootstrapped company in the banking and fintech space has not been easy, with complex regulatory challenges and the pressure to deliver at the highest level. Yet, each obstacle has only strengthened our commitment to empowering credit unions and community banks to thrive, not just survive. Our goal has always been clear: to help these institutions maintain their legacy of personalized service while evolving to meet the expectations of Millennials and Gen Z, who demand seamless, digital-first experiences. We set out to prove that smaller financial institutions can compete with big banks through innovative, tech-driven solutions. To everyone who has contributed to this journey, thank you. Your trust, collaboration, and belief in our vision have been instrumental in shaping a future where credit unions can serve their communities with loyalty and cutting-edge technology. As we look ahead, we're more dedicated than ever to supporting our partners in delivering the best of both worlds. Here's to the next chapter, together. David Hijirida, Gil Brodnitz, Tracy Murray, Jira Vinyoopongphan, Phil Oliver, tre murillo, Brian Sunter, John Paris and Rob Thacher. #creditunions #fintech #loyalty #anniversary #bankshift #brandonbanking https://lnkd.in/g-U-yVRf

Watch our CEO discuss innovative revenue streams for credit unions and community banks by embedding banking inside their brand partners' apps! At BankShift, we understand the unique challenges these institutions face in today’s fast-evolving financial landscape. Our CEO shares insightful strategies on how credit unions and community banks can diversify their revenue streams, boost member and customer loyalty, and remain competitive with the proper controls to modern fintech solutions. Don’t miss this opportunity to learn how technology can empower smaller financial institutions to thrive within another brand's ecosystem. Watch now and discover new possibilities! #creditunions #fintech #innovation #growth #bankshift https://lnkd.in/gssqKbMZ

On behalf of the entire BankShift team, we want to extend our sincere gratitude to Finovate for sponsoring us for the opportunity to demo our product at such a prestigious event. The chance to showcase our brand-on-banking platform among industry leaders and innovators was both a privilege and a milestone for us. Finovate provided an incredible platform to share our vision for empowering community banks and credit unions with cutting-edge technology, and we couldn’t have asked for a better audience to debut our solution. Thank you for your support, the engaging conversations, and for making this experience a truly memorable one. We look forward to continuing our journey with the Finovate community and contributing to the future of fintech. Thank you again, Finovate! #finovate #fintech #creditunion #innovation #bankshift https://lnkd.in/gvtvSqj5

At BankShift, we’re closely monitoring the evolving landscape of financial marketplaces and their impact on the industry. Recent research from leading consulting firms sheds light on the trends and expectations for financial institutions in the coming years. What do you think? Speaking of marketplaces, stay tuned as we continue to explore how BankShift, delivered through the Amazon Web Services (AWS) Marketplace, is positioned to help credit unions and community banks navigate these changes and leverage the potential of their own fintech marketplaces. About BankShift: BankShift is a brand-on-banking ecosystem operating under a banking-as-a-platform model, designed by experts with deep experience in digital-first and data-driven innovations. Our platform, featuring patent-pending technology, harmonizes brands with banking, enabling credit unions and community banks to embed their digital banking within third-party apps. This approach reduces costs, creates new revenue streams, enforces compliance, and builds empathetic loyalty among members, customers, and fans. #creditunions #banks #fintech #marketplaces https://lnkd.in/gUZQtXUX