We are an Iowa based branding and design company specialized in packaged food and beverage products. Our proven track record is centered around helping business owners and sales staff to get your products performing better on the shelf. We do this by helping you define your market and audience, perfecting your brand and packaging materials, and understanding customer shopping behaviors.
External link for Avidity Creative
Grimes, US
Avidity Creative reposted this
Building emerging CPG food and beverage brands to shake up their category. | The Dieline Awards Winner | Sofi Award Winner
Our client, Fanci Freez is in yet another publication! Check out this article about their recent award and a mention of yours truly and Avidity Creative. https://lnkd.in/gCWWdxJX
Building emerging CPG food and beverage brands to shake up their category. | The Dieline Awards Winner | Sofi Award Winner
🚀 Launching a new snack product is an exciting venture, but success hinges on strategic considerations in marketing, brand message, and packaging design. Here are key aspects to ponder for a stellar launch: 1. Know Your Audience: Understand the demographics, preferences, and lifestyle of your target consumers. Tailor your marketing efforts, messaging, and packaging to resonate with their needs and desires. 2. Craft a Compelling Brand Message: Develop a unique and compelling brand story that sets your snack apart. Communicate your values, mission, and what makes your product special. Emphasize sustainability, health benefits, or premium quality to captivate your audience. 3. Focus on Packaging Design: Your packaging is the first point of contact with consumers. Ensure it stands out on shelves, communicates key product benefits, and reflects your brand identity. Consider eco-friendly materials and innovative designs to make a lasting impression. 4. Leverage Digital Marketing: Embrace digital platforms to reach a wider audience. Utilize social media, influencer partnerships, and targeted ads to create buzz and drive engagement. Leverage user-generated content for authentic brand advocacy. 5. Monitor and Adapt: Track consumer feedback, market trends, and competitor strategies. Stay agile and be ready to tweak your marketing approach and packaging design based on insights and evolving consumer preferences. Launching a new snack product requires a strategic blend of creativity, market understanding, and consumer engagement. By focusing on these key areas, you can elevate your brand and drive success in a competitive market. #MarketingStrategy #BrandManagement #PackagingDesign #SnackIndustry #ConsumerEngagement #DigitalMarketing
We are stoked to hear this good news today!
Building emerging CPG food and beverage brands to shake up their category. | The Dieline Awards Winner | Sofi Award Winner
Proud Moment! 🎉 I learned today that the packaging we designed for Geem is on the short list to win an award in The Dieline Awards 2024 🏆! This is huge for us at this stage. The competition accepted over 1,500 submissions from 35 countries this year. Our one submission is now at least top 5 in its category. https://lnkd.in/gpuFFXxC
Getting a judges choice award is always an added treat. To see that a judge chose our work as their favorite of all submissions is truly an honor. AND this product out-performed all others in the frozen treat category in the first few months on the shelf. The creativity and design is fun for us, but the strategy behind it is for the clients. We love what we do and who we do it for.
Our second 2024 American Advertising Awards Judge's Choice winner is Avidity Creative for the "Fanci Freeze Rebrand." Avidity specializes in branding for emerging CPG food and beverage products. Check out this fun work! #AmericanAdvertisingAwards #AAFofDSM #AvidityCreative
Go check out a TON of great advice from our founder about taking your CPG business to the next level and how we approach working with our clients.
Building emerging CPG food and beverage brands to shake up their category. | The Dieline Awards Winner | Sofi Award Winner
Today is the day! My episode of the Harvest to Pour podcast is now live. If you're trying to grow a CPG brand this episode is packed with my advice for scaling up and how we approach our work at Avidity Creative with our clients. Have a listen! (53 min.) https://lnkd.in/gPhH9Nej Thanks to Matthew Shipp for inviting me to be a guest! #podcastshow #cpg #cpgindustry #cpgmarketing #branding #scalingbusiness #scalingup
Want to see how we handled rebranding of a local hot spot with a lot of history?
Building emerging CPG food and beverage brands to shake up their category. | The Dieline Awards Winner | Sofi Award Winner
How do you handle rebranding an old fashioned diner that's a local staple? First, you have to understand what makes them iconic and desirable to the community. It's risky to push change on to anyone. Second, keep the parts of the brand that are easily recognizable, even if those things go against what you're taught about advertising or branding. Third, have fun and make the brand into what you would want to interact with every day. We did just this with Fanci Freez in Boise, Idaho. They're beloved amongst customers. And when they decided to add retail products to their offerings they came to us to tackle that as well as a brand refresh. Check out the case study where we dive into the decisions we made and each of the deliverables for their new brand direction. https://lnkd.in/ejky6HHV #rebranding #foodandbeverage #creativeagency #cpgindustry #cpgbrands #cpg #brandstrategy
It was another successful year for our team at the American Advertising Awards. There was a lot of really great work this year and we're so proud to be recognized amongst some strong competitors.
Building emerging CPG food and beverage brands to shake up their category. | The Dieline Awards Winner | Sofi Award Winner
I can't be more proud of our small team at Avidity Creative. We're doing big things in CPG branding and there's no stopping this train. ;) This last weekend we took home our largest amount of awards yet at the AAF of Des Moines American Advertising Awards with eight total, including a Judge's Choice. Thanks to our wonderful clients who allow us to make great creative work. Congrats to those whose projects took home awards.
We are thrilled to see our work listed as one of the favorites of 2023 by The Dieline!
Building emerging CPG food and beverage brands to shake up their category. | The Dieline Awards Winner | Sofi Award Winner
Our hard work over at Avidity Creative is paying off. It’s so cool to see the packaging we designed for Geem (Candice Choi ) be featured as one of the favorites of 2023 on The Dieline website. (Damn I love my job and the people I work with!) https://lnkd.in/gig9xwNm
Avidity Creative reposted this
Building emerging CPG food and beverage brands to shake up their category. | The Dieline Awards Winner | Sofi Award Winner
My company is working on a new dog treat brand development and we are digging the packaging! Check it out!
Check out some shots of the packaging we recently designed as part of the brand development for Hank & Roy! We focused on a sophisticated blue collar approach for this working dog brand. More to come for this project! Integrated Proteins, LLC 📸 Woodruff #brading #packagingdesign #cpgindustry #cpg #pettreats
Check out some shots of the packaging we recently designed as part of the brand development for Hank & Roy! We focused on a sophisticated blue collar approach for this working dog brand. More to come for this project! Integrated Proteins, LLC 📸 Woodruff #brading #packagingdesign #cpgindustry #cpg #pettreats