AvenueCX

Less than one week until Patrick Bosek joins Kevin Nichols for a captivating conversation during the next "Let's Talk Personalization" webinar. Do not miss this opportunity to learn: - How to transform your technical documentation into a powerful asset for your business. - Strategies on how to implement content personalization successfully Register for this webinar below: https://lnkd.in/e5UEmU4v #Personalization #CustomerExperience #TechnicalDocumentation #SelfServiceDocumentation #ContentStrategy #UserExperience

“Brands that deliver high-value customer experiences are far more likely to gain greater customer loyalty, according to Gartner. And cross-departmental collaboration on CX is becoming increasingly important for marketers as CX outcomes are proven to diminish when brands take a siloed approach. Integrating brand and CX creates meaningful and memorable experiences, helping you gain and maintain loyal customers.” This DEPT® article from Lucas Nutbey below details why aligning your brand with customer experience is critical to building customer trust: https://lnkd.in/efVuB2YK #CustomerExperience #BrandLoyalty #CustomerTrust #CustomerCentric #MarketingStrategy #ContentStrategy #CX

Today, we give thanks for all the blessings in our lives. Happy Thanksgiving from all of us at AvenueCX!

Rebecca Schneider: "So what is metadata? So metadata is data about content or data about data. You'll often hear that particular definition. Metadata is comprised of one or more metadata fields or elements." Understanding taxonomy and metadata is crucial for driving effective personalization. In this presentation, Rebecca will dive deeper into the basics of these concepts: https://lnkd.in/eRtqG3QW How have you been incorporating taxonomy and metadata into your personalization efforts? Let us know in the comments below. #Metadata #Personalization #Taxonomy #ContentStrategy #InformationArchitecture #UserExperience #DataDriven

"Taco Bell is leaning into technology to improve the speed and efficiency of its drive-thrus and schedule shifts. Taco Bell's drive-thru voice AI was designed for internal and external applications. An AI assistant takes orders and relays the information to the staff. The system is designed to help restaurant employees manage orders, reducing their workload, while enabling more accurate order fulfillment for customers." To improve Taco Bell's customer experience, they implemented AI to improve drive-thru ordering and scheduling practices. Learn if it has been successful in this CX Dive article from Bryan Wassel below: https://lnkd.in/dWgZqPSg Is AI positively impacting the customer experience, or is it causing more harm than good? Share your thoughts in the comments below. #CustomerExperience #TacoBell #FastFood #CX #CustomerService #AI

John Berndt explores the impact of default states on content delivery. He mentions that removing the default state raises questions about organizing work and tracking effectiveness while maintaining a consistent structure and user experience controlled by the content. Kevin Nichols and John Berndt go into detail on whether the “default” digital experience will retain its current position in digital personalization in this full podcast episode on your preferred platform: Youtube: https://lnkd.in/epcu_H6T Audio Versions: https://lnkd.in/ezHqbCsV #DigitalExperience #ContentDelivery #UserExperience #ContentStrategy #DefaultState #Personalization #UserEngagement #UX

Customers expect both effective personalization and respect for their privacy. In two weeks, Kevin Nichols will discuss current trends in artificial intelligence (AI) and other technological advancements that are shaping personalization both now and in the future. Don't miss out on this insightful discussion. Register now for the free webinar "Content Personalization: 2024 and Beyond": https://lnkd.in/ebj9agC2 "Let's Talk Personalization" is brought to you by The Content Wrangler and AvenueCX and sponsored by Heretto, a powerful component content management system (CCMS) platform to deploy help and API documentation in a single portal designed to delight your customers. #Personalization #DigitalMarketing #CustomerExperience #UserExperience #MarketingStrategy #Webinar #MarketingInsights #AI #ContentStrategy #DigitalExperience #Trends

"So I think you have to kind of break it down into two kind of buckets, big buckets. So one is at the strategic level and one is at the real tactical level." Rahel Anne Bailie discusses with Kevin Nichols the importance of optimizing content production and delivery. Rahel brings up the example of content managers aiming to reduce inefficiencies and automate processes, as human involvement often leads to wasted time compared to computer speed. Are you having trouble navigating the challenges of implementing content operations? Rahel provides a high-level strategy for effective content operations in the full podcast below: Youtube: https://lnkd.in/euREwGha All Other Platforms: https://lnkd.in/e7YEUa-4 How else can someone optimize content production and delivery? Let us know in the comments below. #ContentStrategy #ContentOperations #DigitalMarketing #ContentManagement #ContentProduction #ContentDelivery #ContentOptimization #Podcast #AutomationInMarketing #Content

Don't miss "Content Personalization: 2024 and Beyond" this December. Kevin began his career in user experience, driven by his passion for creating exceptional customer content experiences. Kevin views content as essential to business initiatives like personalization and omnichannel strategies. Register for this session of "The Personalization Wrangler" webinar series below as Kevin Nichols assesses the impact of current trends in AI and other technologies on personalization: https://lnkd.in/ebj9agC2 #Personalization #DigitalMarketing #CustomerExperience #UserExperience #MarketingStrategy #Webinar #MarketingInsights #AI #ContentStrategy #DigitalExperience #Trends

Personalization in B2B often involves giving the ability to filter information to what is specifically needed by the customer. Sarah O'Keefe, Founder and CEO at Scriptorium Publishing, and Kevin Nichols discuss the personalization of a B2B operation, focusing on personalizing technical content. Sarah also mentions the challenges of differentiating between products for various settings, such as households, small businesses, and large offices. Sarah and Kevin will also review the key levers to consider with personalization for technical content for the B2B space in this webinar below: https://lnkd.in/edydj37b #Personalization #ContentStrategy #TechnicalContent #CustomerExperience #ContentPersonalization #B2B