Authentic®

Couldn't make it to our live info session yesterday? No problem! We've got you covered with a recording and a full recap right here. Just click the link in the comments to dive into the recording and get all your burning RISE questions answered. 😀✨

Meet Patrick Reiter, an Authentic® Fractional CMO known for driving growth through strategy, innovation, and leadership. With a background at Target and Etsy, he’s excelled in scaling startups and mid-market companies across B2B and B2C, including: e-commerce, retail, education, automotive, CPG and other verticals. As an Authentic Fractional CMO, Patrick collaborates with CMO peers through our Authentic Mindshare™, and leverages our proven Authentic Growth™ Methodology to help clients identify growth opportunities and strengthen their foundation. We often introduce leadership teams to "operating systems" for sustainable growth, complementing models like EOS®. In this video, Patrick explains how our approach reveals the need for a holistic operating system. We are Authentic Fractional CMOs™ Tested. Trusted. True Executives.

Last chance to register for our RISE Marketer Community™ information session TOMORROW from 12-1pm CST! We'll be answering all your questions and share our vision and purpose that powers our community. Can't attend the live session? Register anyway and we'll send you a recording! https://hubs.ly/Q02-qVZq0

For 76 years, Rada Cutlery has been a trusted name in cutlery and had to adapt to shifting market forces to sustain growth. By teaming up with an Authentic Fractional CMO, Rada navigated a pivotal shift: expanding from direct sales into the retail space. Through strategic insights, they: ✅ Identified their ideal customer profile ✅ Streamlined sales operations ✅ Transitioned seamlessly into retail channels 📖 Read the full story: https://hubs.ly/Q02_04S30

We are truly grateful for our amazing clients who bring so much joy to our work! Today, we're spotlighting Redpath and Company (Accounting, Tax, Audit, Advisory), a CPA firm that delivers service by solving, not by selling. With services for tax, audit & assurance, M&A advisory, outsourced financial management, valuation, and wealth advisory, you can rest assured you'll receive unrivaled attention & actionable insights! You can visit their website at: https://hubs.ly/Q02Xmvqf0 Thank you, Redpath team, for trusting us and helping you Overcome Random Acts of Marketing®!

Navigating the world of #MarketingMetrics can feel overwhelming with so much data available. However, for most businesses, there are only a few key metrics that directly impact revenue and growth. In this video, our Founder & CEO, Jennifer Zick breaks down some of the most important metrics that our Authentic® CMOs work with clients to understand and optimize: 👉TTC: Time to Convert / Close (Deal Velocity) 👉CAC: Customer Acquisition Cost 👉CLV: Customer Lifetime Value Identifying meaningful metrics is a process that starts with strong leadership, followed by reliable systems, data platforms, and reporting. Reaching the mountain peak of marketing data doesn't happen overnight. It's a build. From baseline data, to consistent information, to predictive insights. Authentic® here to help you Overcome Random Acts of Marketing® and confidently drive growth. #Metrics #KPIs #Data #Marketing #CMO #Leadership #Growth

Interested in learning more about RISE Marketer Community™ membership for you or a member of your team? We're hosting an informational session to answer all your burning questions December 17 from 12-1PM CST! Join the live session to: ⁉️ Ask questions in our interactive, large-group format (and meet other potential members!) 👂 Hear the inspiring vision and purpose that powers the RISE Marketer Community 🧠 Understand the essential value of collaboration for modern marketing leaders 🚀 Learn more about the community format, meeting cadence, and CMO facilitation 💡 Get clarity on RISE membership criteria, and how we’re evaluating applications ✅ Explore next steps to apply, accept, and onboard as a RISE member Save your seat here: https://hubs.ly/Q02Z_DTW0

Are you having trouble finding the right channels? You're definitely not alone. In fact, 37% of SMBs worldwide admit that selecting the right channels is their biggest marketing challenge. With technology and tactics evolving at lightning speed, it's no wonder marketers feel overwhelmed. But don't worry! Great marketing boils down to a straightforward formula. It's not necessarily easy, but it is simple. It all starts with four essential questions: Who do we want to matter to? Why should we matter to them? How and where do we enter their natural habitat? When we get there, how do we build trust? By answering these questions, you lay the groundwork for your Ideal Customer Profile, Unique Value Proposition, Channel Strategy & Marketing Mix, and Brand Promise & Customer Experience. Tune into the recording below to hear our Founder & CEO, Jennifer Zick, discuss how to bridge foundational marketing gaps using part of our Authentic Growth™ Methodology.

A huge congratulations to Barb Bertsch, MA, CPPM for being honored as CMO of the Quarter! This recognition is a testament to her unwavering dedication and exceptional leadership. Barb is consistently described by her colleagues as a reliable and trusted rock—someone who can always be counted on to support the team and drive success. Her proactive approach is evident in her willingness to step up and raise her hand whenever there’s a challenge or an opportunity. She is known for her tireless work ethic, always going above and beyond to ensure that projects are completed with excellence. We are incredibly fortunate to have Barb on our team here at Authentic®! #CMOofthequarter #FractionalCMOExcellence

Working with clients who make a difference in the world is a privilege. Today, we're thrilled to shine a light on one of our clients, First Products, Inc. Established in 1945, the team at First Products empowers organizations to tackle technology challenges by crafting 'perfect fit' mobile carts, device mounts, and other customized solutions for technology usage in tough work environments. They are committed to ensuring those in the healthcare industry have the ideal tools to meet their ergonomic, workflow, security, and safety needs. To discover more about First Products, visit their website: https://hubs.ly/Q02V-QG80 We’re thankful to the First Products team for their trust and for welcoming us into their leadership circle.