Visiting Bharat truly inspires me—perhaps because, at heart, I’m still a small-town girl. This time, it was the town of Kadapa in Andhra Pradesh—a place I’d love to call "our very own Bentonville"—home to Blume Ventures portfolio company, SuperK.
SuperK is a tech-enabled, membership-based Kirana store in #AndraPradesh. My visit was planned so I could be part of their 5th anniversary celebrations. It was a day brimming with joy and pride, where everyone—from store partners to the tech team to the warehouse packing staff and pickers—came together to celebrate.
There were awards, dance performances, and smiling faces everywhere. The audience clapped with glee, with many attendees bringing along their parents, kids, and spouses—a true celebration of community and belonging. As Anil Thontepu pointed out, this spirit of bringing the team together is inspired by Jack Ma and Alibaba Group’s annual gatherings.
The stories I heard were equally inspiring:
A warehouse picker who boarded the SuperK bus, beaming with pride as her family waved to her...
A young man, once considered a village brat, who transformed into a local hero after being promoted to supervisor...
SuperK is doing far more than just building a business—they’re creating jobs in Tier 3 and Tier 4 India, employing over 40% women, and offering safe, clean workplaces.
The warehouse, located near the Central Warehousing Corporation facility, was simply mind-blowing—world-class infrastructure that stands as a testament to India’s progress.
Anirudh Iyer, Aditya (xseed) and I were thoroughly impressed by the sophistication of their operations. From the outside, their stores might look like regular grocery shops, but the magic lies in how tech-enabled and data-driven they are. And as we all know, data has the power to create wonders.
On the drive back, Neeraj Menta, Anil Thontepu and I couldn’t stop discussing the vision and immense potential of SuperK. Their dreams are big, reminding me of the famous quote, “miles to go before I sleep.” Every now and then, they’d point out locations with excitement, saying, “We’ll have a store here in Rayachoty, in Gurramkonda, in Madanapalle…”
I feel humbled, inspired, and incredibly proud to be part of this dynamic duos journey - they truly are leveraging the power of technology to transform Bharat...
Ofcourse - missed - Karthik B. Reddy, Vikram Gawande and Dhagash Shah...
And yes, to experience the magic of SuperK, you must make the trek to Kadapa..