Why Atolls, why now? Find out more about our new brand and name from CEO Gerhard Trautmann following the reveal at a global gathering of our company at PortAventura World in Spain this week ⬇
🚀 Global Savings Group is Now Atolls! 🚀 We are beyond excited to announce our rebranding to Atolls! 🌍💡 After an amazing gathering of all our teams near Barcelona, where we celebrated Day 1 of this new chapter, we are ready to unveil a brand that reflects both our new ambitious vision and the diverse capabilities we've built over time. Atolls is more than just a new name—it represents the evolution of who we are and what we offer today, following numerous M&A deals. We are bringing together market-leading brands with over 20 years of history under one roof to create a true European champion in the industry. So, why Atolls? Our new brand captures the essence of our journey: Destinations for Decisions: Our products are like destinations consumers love to visit and spend time on. We create engaging, desirable places where they can confidently make purchasing decisions. From A to P: We are experts in guiding consumers from anywhere (A) to their ultimate purchase (P), creating seamless, enjoyable journeys every step of the way. One Reef, One Vision: Everything we do is built on a unified foundation—a common vision, strategy, and infrastructure that strengthens our entire operation, ensuring consistency and excellence. With Atolls, we also return to our roots: we are builders at heart and can't wait to continue growing and pushing boundaries under this new identity! 💪🌟 #Rebrand #Atolls #EuropeanChampion #OneVision #BuilderMindset #NewChapter