Athena Club

ICONIC SHAVE. JUICY UPGRADE. Introducing The Athena Club x Juicy Couture Collection 💖 celebrating the chaotic messiness and unapologetic glamor of the early 2000s and being a girl. Shave like an icon, with a Juicy Couture Razor Kit, and our bestselling Gentle Sugar Scrub and Fluffy Shave Butter, both in an exclusive new scent — Sweet Escape. Shop the entire collection at https://lnkd.in/e4SpVfZV

We’re thrilled to announce that Athena Club’s Fluffy Shave Butter is Allure’s Best in Beauty 2024: Best Shaving Cream! We launched Fluffy Shave Butter at the beginning of this year and the reception has been overwhelming! It instantly sold out in the US and we’re excited to be able to bring it back in stock just in time for this announcement! (And keep an eye out, a mini is coming soon 😉) Fluffy Shave Butter is a testament to our belief that shaving can be a luxurious, indulgent part of your bodycare routine. This formula is truly above and beyond — rich and hydrating for fabulous glide, with Rosemary Leaf Extract + Shea Butter to pamper skin and reduce redness, ingrowns, and blemishes. Plus the Coconut Sparkle fragrance really has the power to turn your shower into a daily escape.  Huge thanks to Allure Magazine for this incredible honor, and to our amazing community for your continued support. Get your own Fluffy Shave Butter at www.athenaclub.com. https://lnkd.in/gwvAkn8x

💫 Exciting moments from our annual team offsite at Camp Athena Club! 🎾  It’s always a fantastic opportunity for us to connect, collaborate, and create lasting memories together. 📣 A huge shoutout to our amazing team for bringing their energy and enthusiasm—it's the people that make our journey so special! Here’s to more adventures and continued growth together!

This month, our team is thrilled to introduce our latest in shave innovation: The Mini Razor and Glossy Shave Oil! 💫 We are committed to creating best-in-class shave essentials, so it only made sense that we take our award-winning Razor and shrink it down, making it perfect to take on the go. Compatible with our 5-blade cartridge, the Mini handle is ergonomically balanced for total control anywhere you want to shave, and comes in a vented travel case that keeps it safe and lets it completely dry (no more goopy mess!). Glossy Shave Oil is like body oil and shaving cream had a baby. The oil-serum hybrid envelops skin in moisturizing Cupuaçu Butter, Shea Butter, Jojoba Oil, and Avocado Oil, leaving behind a super-moisturized finish and our fan-favorite Super Pink scent (with dreamy notes of Mandarin, Island Orchid, Amber). The clear formula also lets you see where you're going, so you never miss a spot. The response has been incredible—our Mini Razor sold out on launch day, and the Glossy Shave Oil quickly followed. Both are still available at Target, so be sure to grab yours in the shave aisle! And stay tuned—there’s even more to come as we continue to innovate and bring you the best in personal care! 🤩 https://lnkd.in/eF6VJTqC

On behalf of the entire Athena Club team, I’m proud to announce that we’ve been included on The Lead’s Foremost 50 list of breakthrough challenger brands. We’re honored to be included among some of our favorite brands — Jolie, OLIPOP PBC, and Starface World to name a few — and are more excited than ever to pursue our mission of making everyday routines more luxurious, without charging an arm and a leg.