ARInsights

And… that’s a wrap! 🎊 We’re excited to share highlights from ARchitect User Forum, the #AnalystRelations productivity event we host annually. The two days were jam-packed with inspiring success stories, AR best practices, networking and more (including a sneak peek at ARchitect’s roadmap and upcoming #AI innovations). We were blown away by the incredible insights and equally incredible AR community, and will be sharing key insights from the event on LinkedIn over the next few weeks. Thanks to our attendees, and a very special thanks to our talented guest speakers: Rachel Bernstein, Jennifer B., Brandon Davis, Bill Hopkins, Sophie Kwon, Sarah Robin, Beth Snellen, Sarita Kincaid, Chris Manfredi, Elizabeth Bamonte, and Jerry Weltsch. We’re already looking forward to next year’s event! #ARchat 🔗 here: https://lnkd.in/g3JP_hDV

At ARchitect User Forum #ARUF24, Cornerstone OnDemand’s Jennifer B. showed us how to turn analyst insights into sales gold! Here’s how she does it:  ✅ Holding private analyst webinars for key prospects ✅ Getting deep customer background from analysts ✅ Picking analysts’ brains on competitive positioning ✅ Tapping analysts as sales references Showing how #AnalystRelations influences deals is HUGE, and it’s no wonder this program has been wildly successful! 🔊 Listen to the clip below to hear how Jen started her program and the guardrails she placed for success. How do YOU use analysts to influence the sales process? Share your strategies below! 👇 #ARchat

Ready to take your #AnalystRelations game to the next level? IBM’s Beth Snellen brought the heat at ARchitect User Forum #ARUF24, delivering actionable insights from her time as both an AR pro and Gartner analyst. We’ve rounded up 10 golden nuggets from her presentation: showing how to make AR a superhero for your business, boost AR’s strategic value, and secure career longevity. Check out one of her tips on creating an engagement plan in the below video and read the rest on the ARInsights blog. Thank you, Beth, for sharing your expertise! 🙌 👉 Read all 10 tips on the blog here: https://lnkd.in/gXy8VyrF #ARchat #BusinessSuccess

🎯Looking to scale #AnalystRelations impact? (Yes, please!) 🎯 “AR people are pretty busy juggling tons of balls,” Splunk’s Rachel Bernstein and Sophie Kwon told the crowd at ARchitect User Forum #ARUF24. And wow, did they deliver tips to help lighten the load! Their secret weapon? An Analyst Portal where analysts can access RFIs, on-demand briefings, product briefs and more. The results: 200% more briefings delivered 11 reports authored using portal content Rachel & Sophie’s top tips to crush it with a portal: 🔸 Have a driver! “One person driving the car of the Analyst Portal” 🚗 🔸 Snackable is shareable. 5-10 min briefing videos > long content 🍿 🔸 Post weekly. Frequent updates keep analysts coming back. 🔸 Get buy-in. Exec support = portal power! 🔸 Check your portal data. Analytics are your friend 📊 AR pros, how do YOU maximize Analyst Portal engagement? Tell us below! 👇 #ARchat

At ARchitect User Forum #ARUF24, attendees learned Sarah Robin wears multiple hats: heading up #AnalystRelations and competitive strategy for The Trade Desk. The positions complement each other: “Our role in analyst relations makes us uniquely fit to take our #CompetitiveStrategy to the next level,” she told the crowd. By sharing industry research & evaluations, funneling analyst insights, helping shape market perception, and more, AR pros can play an important role on the competitive team! 🚀 Take our poll below — let us know whether AR and competitive strategy are linked at your company too! If other, leave us a comment and explain your thoughts.

At ARchitect User Forum #ARUF24, LogicMonitor’s Brandon Davis shared how to “programatize” analyst partnerships through a smart 3-step cycle: establish, influence, partner. 🎯 His standout metric? The number of partnerships where you’ve nailed “mutually beneficial value… delivering as much to the analyst as they’re giving you.” 🤝 Getting there takes work. It’s all about strategic planning, sustained knowledge-sharing, and tracking touchpoints and results like a pro. AR experts, we want your take: How do you measure success in analyst partnerships? Share your strategies in the comments below! 💬👇 #AnalystRelations #ARchat

Ready to spread some holiday cheer? 🎅 Or, perhaps, grab a holiday beer? 🍻 Join us for an #ARnetworking holiday happy hour on December 10th from 6-9pm at Scholars Boston Bistro! 🔔 Kick off the holiday season with your AR community! 🔔 Meet new friends, chat with fellow AR leaders, and enjoy some festive drinks  🔔 Email sales@arinsights.com or drop a comment below to get on the list! When: Thu, Dec 10, 6:00 PM - 9:00 PM EST Where: Scholars Boston Bistro, 25 School St, Boston, MA 02108 Can't wait to see you there! 🎉

🔍 Introducing ARchitect’s New Dashboard: Your AR Command Center We’re thrilled to launch the redesigned ARchitect dashboard, built with analyst relations professionals in mind. Now, you can customize your workspace to suit your unique program goals. Highlights include: ✅ Choose and arrange widgets that fit your workflow ✅ Track key metrics that matter to your program ✅ Keep essential analyst insights front-and-center ✅ Access timely updates and streamlined notifications Ready to elevate your AR strategy? Dive into the full feature overview in our latest blog post 👉 https://lnkd.in/ghx7CEh9 #AnalystRelations #ARchitect #ProductivityTools #NewFeature #ARDashboard #Marketing

🎉 Exciting News for AR Professionals! 🎉 We’re thrilled to announce the launch of the Analyst Impact Monitor in ARchitect, designed to give you the insights you need to stay ahead in analyst relations. This new tool helps you turn mentions into actionable intelligence, all from one powerful platform. With the Analyst Impact Monitor, you can: - Track Share of Voice: See how often your company is mentioned compared to competitors, and discover where you’re leading or have room to grow. - Analyze Sentiment: Quickly assess how analysts perceive your brand—whether the tone is positive, neutral, or needs some extra attention. - Make Strategic Decisions: Use real-time insights to refine your engagement strategy, prioritize key analysts, and drive meaningful results. Ready to see what ARchitect’s Analyst Impact Monitor can do for your AR program? Discover more about this game-changing feature and start turning data into action. 👉 https://lnkd.in/gW6TaYVK #AnalystRelations #CompetitiveIntelligence #ARchitect #ShareOfVoice #SentimentAnalysis #ARInsights #Strategy

We’re less than two weeks away from ARchitect User Forum! 🎉 And we’re excited to share a new addition to our speaker lineup: Bill Hopkins from KCG. In his presentation, Bill will reveal early insights from KCG’s annual AR professional and departmental surveys, covering essential metrics like AR salaries, budgets, team sizes, and strategic priorities. Don’t miss this opportunity to learn from Bill and other industry leaders at User Forum, Nov. 13-14, in Cambridge, MA (virtual option available). Register here: https://lnkd.in/g_ui8k7U #ARchat #ARUF24