Applied Decision Research

Applied Decision Research (ADR) is an IT analyst consultancy that specializes in supporting software vendors to more effectively bring their products to market. ADR leverages a combination of empirically-based research methodologies to work with vendors, prospects, and customers to bring a detailed understanding of the buyer journey resulting in recommendations for how to improve vendor awareness, prospect education, close ratios and deal performance. Support for the buyer journey can take a variety of forms. These include the development of content to support awareness, education, and validation of vendor go-to-market activities as well as interview- and survey-based primary research to identify key drivers of vendor awareness, competitive positioning, decision making, and customer/partner satisfaction. ADR expertise and capabilities therefore span the entire buyer journey. ADR brings a portfolio of services & expertise to consulting engagements. The comparative survey research segment includes a variety of survey-based techniques that leverage discrete choice methodologies to bring higher precision to product & feature preference and enable vendors to understand the economic contribution of features to the success of a product. Portfolio of Services: * Descriptive Survey Research: segment analysis, feature analysis, product penetration, product satisfaction * Comparative Survey Research: feature/product preference, competitive/sensitivity analysis, profit optimization * Descriptive Interview Research: infographics, white papers, case studies, product profiles, webinars, speeches * Comparative Interview Research: ROI/TCO studies, vendor/buyer journey, competitive analysis, win/loss In summary, ADR’s mission is to use structured and proven qualitative and quantitative research techniques to help vendors be more successful in crafting a buyer journey program that resonates most effectively with prospects and customers.

Website

http://www.adresearch.net

External link for Applied Decision Research

Industry

Market Research

Company size

1 employee

Headquarters

Framingham

Type

Self-Employed

Founded

2013