Appcues

We’ve all been there: your free trial starts with big expectations, but reality doesn’t quite deliver. It’s the product-led equivalent of ordering a gourmet burger 🍔 and getting a sad sandwich instead. If your free-to-paid conversion rate feels more “Reality” than “Expectation,” it’s time for a tune-up. 🚀 Our latest blog breaks down the 9 strategies SaaS pros are using to bridge the gap—turning free trial users into happy, paying customers. 🙌 Learn how to: ✅ Eliminate value gaps ✅ Overcome friction points ✅ Add urgency (the right way!) ✅ Personalize the experience at scale ✨ BONUS: Get certified with our Free-to-Paid Conversion Course and level up your SaaS game. Read the blog & start converting smarter 👉https://lnkd.in/gPWvPjTr

🎉 We’ve been dripping the news here and there, but our new website is ready to shout it loud: Appcues now brings in-app messaging (still our first love) together with email and push notifications⎯in one place. If you’ve ever tried to tackle onboarding, drive adoption, or drop a feature announcement, you know the chaos of juggling messages across tools and wrangling the data to match. Now, everything’s together—triggering the right message based on what users do (or don’t). It’s personal, it’s relevant, and you can finally see the full impact on behavior, all in one spot. Check it out 👉 https://lnkd.in/eWspNCY2 ✨ PS: Sharing a before-and-after of the site too—because who doesn’t love a glow-up?

Onboarding doesn’t have to be complicated. With this easy-to-follow template, you’ll be able to create a smooth, welcoming journey for new users in no time, even if you’re starting from scratch. 🎉 In our Customer Onboarding Template, we’ll walk you through how to: 1️⃣ Set up your internal checklist 2️⃣ Plan a warm, welcoming packet 3️⃣ Design a customer intake form that covers all the right details 4️⃣ Map out your onboarding timeline for clarity and flow 5️⃣ Outline training resources to support your customers Check it out 👉 https://lnkd.in/gR6AYMtt 

🙌 New video just dropped! Multi-channel messaging is officially in beta for all customers! We’re showing you exactly how to get started with workflows—the magic that lets in-app, email, and push notifications work together to keep users coming back to your product. Watch our own Sam Stuckless walk you through building a workflow that drives re-engagement, step by step. Catch it here! 👉 https://lnkd.in/grPRw83h

🏈 Ready to run the perfect onboarding play? If your onboarding feels like a fumble, it’s time to look at Slack’s winning playbook. When it comes to guiding users from kickoff to the end zone, Slack knows how to drive the experience forward: • Start strong and get users to that first “aha” moment • Build momentum with every step • Drive engagement all the way to the “touchdown” moment Get the play-by-play for onboarding that turns first-time users into loyal fans. 👉 https://lnkd.in/gr2rbkJz

2025 is just around the corner, and plenty of teams are looking to sync up their tech stack. We’ve put together a library of pre-built workflows that show how Appcues connects with the tools you already use. Here’s a glimpse: 🎯 Personalized engagement: Target in-app experiences based on CRM data for more relevant interactions. 📅 Streamlined scheduling: Let users book calls directly from Flows with integrated calendar links. 📊 Richer insights: Send in-app interactions to your product analytics tools to deepen user insights. 🎥 Behavior patterns: Watch user interactions through session recordings to uncover key behavior trends. 📚 On-demand support: Surface support content by connecting your knowledge base to your in-app resource center. And that’s just the start! Discover workflows that bring all the alignment you need to kick off the new year: https://lnkd.in/gBiEkGJJ

Getting users to that ‘aha’ moment during product onboarding... Ever feel like your onboarding strategy is full of holes? Fortunately, these 6 onboarding best practices will help you nail user onboarding the first time. 👉 https://lnkd.in/gbHtDGNi What’s been your biggest onboarding challenge? Let us know in the comments!

As we wrap up the year and look ahead to new opportunities, why not invest a little time in learning that can pay off big in 2025? No boring on-demand videos you’ll play at 2x speed! Just good ol’ fashioned tactical, real-world lessons to help you snag that next promotion. 🤓 But don't take our word for it. Take theirs! https://lnkd.in/dvN4rAgd

Without a clear onboarding strategy, you can find yourself turning into the walking dead—stuck, overwhelmed, and unsure of a way forward. 🧟♂️ But don’t worry, we’ve got the antidote 👇 Identify where users are getting lost, guide them towards their ‘aha’ moments, and keep them engaged and coming back with the User Onboarding Toolkit. What's inside: 📝 Flow Audit Template: Map every step and turn new users into power users. 📈 Growth Flow Review Template: Identify key growth opportunities in 5 steps. 📂 Flow Swipe File: 73 real-world examples to inspire your flow. 🕵️♂️ Drop-Off Analysis: Pinpoint where users churn and smooth out friction. 🌿 Branched Onboarding Template: Structure free trial experiences by segment. Grab the toolkit 👉 https://lnkd.in/gfTgrTSA P.S. Many thanks to our very own Jared DeLuca for volunteering to get zombified. 😆

You know you’ve got a UX problem when users need a Ph.D. to navigate your app. 🙈 Swipe through for 5 common UX mistakes (and how to fix them), or dive into the full breakdown here: 👉 https://lnkd.in/eJrdQQBq