Anvara

Breaking News on Madison Avenue: Omnicom and IPG are reportedly in advanced talks to create the world’s largest advertising powerhouse—one that could generate over $20 billion in net revenue. For context, this proposed deal would surpass current leader WPP (with about $15.1 billion) and value Interpublic at around $13–$14 billion, up from its recent market value of nearly $11 billion. If finalized, we could see iconic agencies like BBDO, TBWA, McCann, and FCB all under one umbrella, handling marketing budgets for global giants like Disney, L’Oréal, Johnson & Johnson, and PepsiCo. With global ad spending expected to top $1.03 trillion next year, this combined force could influence the strategic direction of countless campaigns we encounter—across screens, billboards, and social feeds. But it’s not just about bigger numbers. The merger highlights the industry’s intense race to adapt to data-driven strategies, AI-powered content, and automated ad buying. We’ve already seen a pivot: one research firm predicts that automation could reduce agency jobs by 8% by 2030, pressing the new behemoth to balance innovation with human creativity. We’re keeping a close watch on how these tectonic shifts will impact brands’ go-to-market strategies, talent dynamics, and long-term growth plans. As the lines blur between tech, consulting, and creative, now’s the time to double down on agility, foresight, and meaningful brand storytelling.

One of our favorite campaigns in recent memory. Way to put OOH to work @ JCDecaux 👏

"Let's spend more money on social because 99% of brands are doing it." Orrrrr place ads in the other 1% of places we can't access. *couldn't access

In case you want to learn more about what we're building at Anvara, check out the full announcement here!

From chaos to clarity. Say goodbye to endless emails, contracts, and decks. 🚫✉️ Say hello to seamless advertising partnerships Ready to get with the times? Visit anvara.com today. 🔗

a picture is worth a thousand words 😂

We just launched yesterday, but we’re already in the giving mood! How about this: a Rolex, a Birkin, or a 5-star vacation anywhere in the world. 💎 First-class flights, luxury hotels, the whole nine. Enter now at anvara.com/giveaway The only rule is you’ve got to be part of a marketing team or work at an ad agency. That’s it. To our future winner: Just promise us you’ll tag us when you post the humblebrag. 📸

TODAY is the day. Anvara is officially live! Anvara is the world’s first marketplace where you can discover, buy, and measure premium real world ads - all in one place. We started Anvara to transform how brands connect with audiences. The advertising of tomorrow should be bold, personal, and unforgettable - not buried in digital clutter. Imagine your brand on the Yankees outfield, headlining Coachella, wrapping 1,000 Ubers, or printed on every coffee sleeve in your city. What once took months of meetings, planning, and negotiations now happens in just a few clicks. We’re revolutionizing how brands connect with iconic teams, events, and activations - locally or globally. No gatekeepers, no endless decks, no delays. Just results. This is just the beginning, and we can’t wait to see how Anvara helps brands make their own mark. Request early access now at anvara.com 🚀 oh, and we're giving away a Rolex or Birkin - register @ https://lnkd.in/gQyDadKx

It’s interesting to see how Gen Z’s preferences are pushing the boundaries of out-of-home (OOH) advertising. With platforms like Anvara looking to tap into on-product campaigns, we’re seeing a shift toward ads that feel less forced and more integrated into everyday experiences, like coffee cups or pizza boxes. This could be a game-changer for reaching younger audiences who are increasingly tuned out by digital ads. Instead of competing for attention on crowded social media feeds, brands might find more success in creating meaningful, real-world interactions in spaces where Gen Z is already engaged. #GenZMarketing #OOH #PlaceBasedMedia

Mark your calendars. A new era of advertising is almost here.