In the quest for operational efficiency, many teams rely heavily on CRM data and automation to manage deal flow. But what happens when efficiency delays action? Our latest blog explores how focusing on execution—working directly with sales teams and prioritizing pragmatic short-term solutions—can lead to faster ROI and higher response rates. Learn why "just getting started" often delivers greater value than waiting for perfect automation. Read more here: https://lnkd.in/eqrm9HDi #B2BSales #DealFlowManagement #CustomerData #SalesExecution #ROI #CRM #EfficiencyVsExecution #BusinessGrowth
Anova Consulting Group
Market Research
Brookline, Massachusetts 1,844 followers
Experts in Win / Loss, Client Satisfaction, and Churn Analysis.
About us
Want a complete view of your company’s sales performance? Learn how voice-of-the-customer input brings meaning to today’s big data insights and empowers you to make better sales decisions. We are a highly specialized market research and strategic consulting firm focusing on providing B2B companies with insights that drive more effective sales and customer retention efforts. It takes strategic intelligence to win and keep business. Whether you are focused on winning new clients or keeping the ones you already have, selling complex products and services within sophisticated business-to-business markets requires the kind of Strategic Intelligence Anova Consulting Group provides. The Anova Difference: Anova is unique as we are the only firm that can boast decades of Win / Loss Analysis and Customer Churn Analysis experience among our team members. Our team has cultivated its expertise managing hundreds of successful, valued-driven engagements for our clients over the years, and along the way, we have learned valuable insights about what makes a program successful. Contact us to see how we can help you win more, reduce churn, and incorporate the voice of the customer into your strategy. Contact us: [email protected]
- Website
-
http://AnovaConsultingGroup.com/
External link for Anova Consulting Group
- Industry
- Market Research
- Company size
- 11-50 employees
- Headquarters
- Brookline, Massachusetts
- Type
- Privately Held
- Founded
- 2004
- Specialties
- Win Loss Analysis, Client Satisfaction Analysis, Advisor Perception, Customer Experience Strategy, Competitive Intelligence, Sales Effectiveness, Churn Analysis, Sales Optimization, Industry Insights, Voice of the Customer Research, Market Intelligence, and Industry Insights
Locations
-
Primary
637 Washington St
Suite 200
Brookline, Massachusetts 02446, US
Employees at Anova Consulting Group
Updates
-
Anova Wrapped! Check out the links below for this year's highlights. Our most popular blog: https://lnkd.in/eCVgCFUR Podcast: https://lnkd.in/edEkG6FZ Whitepaper: https://lnkd.in/e4Ar23Qf #winloss #salesfeedback
-
At Anova Consulting Group, we believe every win and loss is a treasure trove of insight. With our customized win/loss interview programs, we help businesses turn raw customer data into actionable intelligence. Learn how our expert team bridges the gap between data and decisions to drive sustainable sales success: https://lnkd.in/ehwKuuUE #WinLossAnalysis #CustomerInsights #SalesSuccess #CompetitiveEdge #MarketResearch #AnovaConsultingGroup #B2BSales #ActionableInsights
-
Our SVP of Global Sales, Sandy Johnston, is looking to host engaging and informative lunch and learn sessions with you and your team. If you are interested, take a short survey to let us know the topics of most importance to you and your team! https://lnkd.in/eEBAbtMS
-
Creating a successful product starts with understanding your customers. Our latest blog dives into how market research and win-loss analysis guide product development, from idea validation to competitive positioning. Discover how these tools help tech companies reduce risk, improve quality, and stay aligned with market demands. Check it out! https://lnkd.in/ernkkRFN #ProductDevelopment #MarketResearch #VoiceOfTheCustomer #WinLossAnalysis #TechInnovation #CustomerSuccess
-
Unlock the insights that win-loss analysis brings to product management! In this podcast, Zach Golden shares how understanding lost deals can refine product strategies, align features with customer needs, and foster collaboration across teams. It is a must-listen for anyone focused on leveraging data to stay competitive and build products that resonate with the market. https://lnkd.in/eW4zSAsV #ProductManagement #WinLossAnalysis #CustomerFeedback #MarketStrategy #CompetitiveInsights #DataDriven #SalesAndMarketing #ProductDevelopment #CustomerSuccess
-
Check out Zach Golden on the latest Pragmatic Institute Podcast!
Sometimes, less is more. In our recent episode of Product Chats, Zach Golden, Director at Anova Consulting Group, shares why going deep with qualitative insights can drive better business outcomes than focusing on volume. Listen in as Zach and host Rebecca Kalogeris discuss how to unlock the power of win-loss analysis, improve client retention, and tell compelling stories that turn customer feedback into action. You won't want to miss this one! Tune in now: https://loom.ly/r51-65M
-
Discover how to drive continuous improvement in your sales process with "How to Implement a Win/Loss Analysis Program." This practical guide outlines key steps and considerations for launching a win/loss program that boosts win rates and aligns cross-functional teams. Whether managing the initiative internally or partnering with a third-party expert, this white paper equips you with actionable insights to make every deal count. 📊 Download now to gain a competitive edge: https://lnkd.in/gYGQvprs #SalesStrategy #WinLossAnalysis #SalesPerformance #ContinuousImprovement #MarketResearch #B2BInsights #SalesEnablement #BusinessGrowth
-
Win/Loss analysis reveals why prospects choose you—or your competitors. Use these insights to refine strategy, improve offerings, and build stronger relationships. 👉 Read our blog for more: https://lnkd.in/ev8Fgbs8 #CompetitiveIntelligence #WinLossAnalysis #B2BSales #SalesStrategy #CustomerInsights
-
Anova Consulting Group reposted this
Great article from PlanAdvisor360 about How Recordkeepers Can Stay Competitive. Building off a new DC industry report from Accenture, Reinventing Retirement Recordkeeping (https://lnkd.in/eAUERc-y), it outlines the challenges recordkeepers face from consolidation, declining fees, and an expensive, technology platform arms race. With new challenges comes new opportunities, making it even more important for recordkeepers to understand their real, or perceived, strengths and weaknesses in the retirement market. The only way to get clear, unbiased feedback from the market is through Anova’s Win/Loss analysis. Anova Consulting Group is the leading provider of Win/Loss programs to DC recordkeepers. We give our clients that competitive edge by conducting in-depth interviews and delivering valuable insights into market perceptions. Why are you not selected for more Finals? What factors are driving losses? How are your presentations received by plan sponsors and advisors? Anova has been helping the leading recordkeepers become more competitive for over two decades. Reach out now to learn more, https://lnkd.in/eqPpxjPt. #WinLossAnalysis #DCRecordkeepers #DCIndustryTrends #CompetitiveEdge