American Society of Baking

You may already know about the excellent programming and networking opportunities that take place at BakingTECH. But there’s even more to get excited about—our NEW 2025 location in sunny Orlando, Florida! Come February 15-18, 2025, we’ll be at the Renaissance Orlando at SeaWorld® hotel, located in the heart of action-packed Orlando. The venue not only offers resort-style amenities but also features spacious, light-filled areas perfect for all the new experiences and connection points we have planned. Don’t miss out, register today: https://buff.ly/3XeHc45 #BakingTECH2025 #BakingIndustry #ASBOnTheRise

🔆 ASB Member Spotlight: Steve Berne 🔆 A member since 1999, Steve Berne is a tireless champion of ASB and the food industry as a whole. Currently the Executive Vice President of Avant Food Media, he has served as co-chair of the 2014 BakingTECH Programming Committee, an event featuring memorable speakers such as a brewmaster explaining spent grains' potential in baking, and the head of NASA’s space food division sharing the nuances of producing safe, nutritious and delicious food for space. Steve leads the Membership & Marketing Committee as its 2024 Chair in addition to contributing to ASB's strategy through his Advisory Council role. Under his leadership the BakingTECH Ambassador Program will deliver new value to the more than anticipated 200+ first-time attendees and hundreds of new members joining the organization to help them find their place in the ASB Community. Our hats are off to you, Steve, for your exceptional leadership in the industry and the connections you help make. #ASBonTheRise #OurMembersRock #MemberAppreciation

For 100 years, BakingTECH has been the ultimate networking opportunity for the baking industry. This year, there’s even more ways to connect, engage, and have fun together! Check out the full list of networking events at BakingTECH 2025: https://buff.ly/3VtnGPJ #BakingTECH2025 #Networking #BakingIndustry

Are you responsible for ensuring consistency and quality in your baking operations? Understanding wheat components and enzyme functionality can help you optimize formulations and troubleshoot production challenges. Join us for our webinar "Baking Enzymes 101" with Chef Alex Peña to explore how enzymes can enhance bread volume, softness, and shelf life, and gain practical insights for maintaining quality and efficiency. Date: January 8th, 2025 Time: 11am ET Register now: https://buff.ly/4gCQzkO #ASBonTheRise #BakingEducation #Webinar #Baking

Big news is baking here at ASB! A reimagined Education Hub is coming your way in 2025. Get ready for expanded updates, new features, and even more resources to fuel your growth. In the meantime, stop by to catch up on all our digital resources for the baking industry: https://buff.ly/3RwmdXj 📚 #BakingEducation #ComingSoon #ASBOnTheRise

Meet Josh Buttshaw, one of our dedicated young professional volunteers making waves in the baking world! Discover his journey and ASB story: 📣 Tell us about your self. 📣 I grew up in Austin, Minnesota, but moved to Georgia in 2010, and have lived in Athens, Georgia since 2014. I graduated from the University of Georgia and finished my Masters of Agricultural Business in 2018. I’ve worked with Sosland Publishing for 2.5 years, mostly on the title “Baking & Snack.” 📣 How did you enter the bakery space? 📣 I grew up around the food ingredient business and had the pleasure of knowing Mike Gude through my dad for quite a while. I was about to get married a couple years ago, and was looking to start my career, and Gude was one of the first people I reached out to for suggestions. The Sosland’s provided me a wonderful opportunity to get into the baking industry and it’s been a great experience. I really enjoy the industry and love learning about the intricacies of the baking process from bakers and suppliers. 📣 How did you hear about the American Society of Baking (ASB)? 📣 ASB is a staple event on our calendar at Baking & Snack. From my first conference in February 2023, it was clear BakingTECH is the place you go to connect with the baking industry. I am thankful for the friends I’ve made thus far and for the opportunity to learn, grow, and be involved. 📣 What is the biggest takeaway from your ASB journey? 📣 ASB truly is a community, and it is encouraging to work in an industry where we help each other succeed. As I’ve learned about the baking industry, there have been so many friends and colleagues who’ve answered my “dumb questions” and been excited by my curiosity to learn their craft. This industry makes such a large impact globally while maintaining a small, family feel. #MyASBStory #ASBOnTheRise #YoungProfessionals #BakingIndustry

There are just a few spots left on the 2025 Formulation Floor! So now’s your chance to join this dynamic and collaborative environment within the commercial baking industry where professionals come together to share ideas and forge connections at BakingTECH. Reserve space today: https://buff.ly/3AQtY4P #BakingTECH2025 #BakingIndustry #ASBOnTheRise #Network

Attention Grain Suppliers: Make Whole Grains Work for Bakers and Boost Demand! Here’s your chance to understand the baker’s perspective on whole grains and help your customers create the best products possible. This webinar covers how hydration, fiber, and dough behavior impact baking outcomes. Learn how to support bakers in overcoming whole wheat’s unique challenges and drive-up demand for your grains! Join us on December 10th at 11am ET/8am PT: https://buff.ly/40XZo49 The webinar is open to all individuals in the industry regardless of ASB membership status.(non-members will pay a small fee). #ASBonTheRise #BakingEducation #Webinar #Baking

Did you know that 89% of bakeries focus their recruiting efforts on military veterans? This is a growing trend in recent years. Discover these insights into the U.S. commercial baking workforce—and much more—in a comprehensive, multi-phase study. The report features interviews, case studies, and a survey of 90 industry executives, representing 73% of the U.S. commercial baking sector. Explore the report: https://buff.ly/3ZyTLIm #BakingIndustry #WorkforceGap #ASBOnTheRise

Curious about the science and art of whole wheat baking? This webinar is a must for students eager to learn how whole grains can create better-tasting, healthier products! Gain insights from industry experts on how fiber, hydration, and fermentation affect the dough—and walk away with tips on making whole wheat work for you. Ideal for anyone learning about whole grain processing! Join Us on December 10th at 11am ET/8am PT: https://buff.ly/40XZo49 #ASBonTheRise #BakingEducation #Webinar #Baking