ALTISNOOZE

https://lnkd.in/gc4-NNc6

I'm thrilled to announce our first ski resort customer, Snowbird in Utah (elevation 8,100 feet). You can find ALTISNOOZE in two locations at Snowbird: The Cliff Lodge and General Gritts. This one is near and dear to me. Visiting the Rockies is my primary use case for taking ALTISNOOZE. Moreover, it's the inspiration for creating ALTISNOOZE. The Rockies was my happy place where we spent 80% of our family trips growing up. A rugged wonderland full of adventure, exploration, and connection with family and friends. A natural paradise that holds so many good memories, with one exception: the truly awful sleep I got on those trips. I often dreaded and struggled through that part. The rest of the story is chronicled in prior posts here, so I won't digress further. Except to say, it makes me happy to think that some visitors to Snowbird who find themselves stuck on the sleep struggle bus (as I would be at that elevation) will discover ALTISNOOZE and get some great sleep that makes the difference in terms of enjoying their alpine adventure. The next month should make for stellar conditions for hiking, mountain biking, leaf peeping, and checking out special events Snowbird hosts like Oktoberfest. Enjoy the rare air. #ALTISNOOZE, #Snowbird, #YouSnoozeYouWin, #SleepAtAltitude

Taking a moment to celebrate some wins as ALTISNOOZE hits new heights... My goal when we launched in mid June was to get ALTISNOOZE into 10 retailers by December. As of today we hit 14 retailers across Colorado & Utah, including Solitude Mountain Resort. One of my retailers in Aspen just shared that they're selling 9 packets a day and reordered another 6 cases of ALTISNOOZE. The distribution is a broad mix of ski & outdoor shops, drugstores, grocery, convenience & liquor stores, and wellness spas. All located at altitude, where oxygen-induced sleeplessness and other discomforts often become an issue for visitors. To be honest, while I had conviction that the need for the product was real, I was less certain we'd have product-market fit or concept clarity to consumers upon launch. Not for lack of determination. I spent more than a year obsessing over the quality of ALTISNOOZE, the packaging, and overall communication. But I've been in CPG 20 years, developed and launched many products for other companies and seen some big whiffs. You do your research, distill insights, use your imagination and try to apply your best judgement, but you never truly know if you got it right'ish until the rubber meets the road and product is for sale. I couldn't be happier with the reception of ALTISNOOZE so far and am super grateful for the trust placed in us by our early-adopter retailers and the customers who discover the product at shelf and online. Thank you. Lots more work to do. Let's go. 🚀 ✨ #ALTISNOOZE, #YouSnoozeYouWin, #SleeplessnessAtAltitude

OUR STORY A few people have inquired about the personal backstory on why and how ALTISNOOZE came to be. Wait no longer... I love going to the mountains, but it has always come at a steep price: rotten sleep that leaves me feeling wrecked and not enjoying my time at elevation all that much. For years, I thought this issue was just a weird ‘me thing.’ Then I started going on ski trips with groups of friends. Many grumbled about similar sleep issues. It made me really curious to understand what was going on. I got in touch with sleep doctor Michael Breus who, it turned out, had personal experience with sleep difficulties at altitude. It became clear how pervasive the issue is and that ordinary sleep aids aren’t designed to address the unique cause of sleeplessness at altitude: the lack of oxygen. He encouraged me to pursue a tailor-made solution and introduced me to experts who could help. We spent nearly a year exploring and testing hundreds of medicinal plants, herbs, flowers, mushrooms, seeds, roots, minerals, and other functional ingredients before settling on the winning formula. ALTISNOOZE’s features a science-backed combination of adaptogens, botanical extracts, and vital nutrients that not helps restore normal sleep by improving oxygenation, but it also helps prevent altitude-related issues like headaches, nausea, and fatigue. In addition, ALTISNOOZE supports hydration and recovery with electrolytes and vital nutrients. We created a premium formula with the intent to offer a one-stop solution that could elevate any kind of adventure or travel experience at high altitude. Ultimately losing sleep isn’t just about losing sleep. It’s about losing out on the richness of the experience at altitude—the thrill of alpine adventures and good times relaxing with people you care about. I believe in ALTISNOOZE. It’s been a personal game changer, and I’m thrilled to share it with others. Here’s to enjoying the rare air at altitude. #altisnooze

It was a pleasure and honor to work with Kenn Israel on the development of ALTISNOOZE. Kenn knows his stuff, and is a consummate professional. Thank you Kenn Israel for the great work! #altisnooze https://lnkd.in/gAEYjM-h

Posting a second testimonial from a happy customer who got some sleep in Salt Lake City (elevation 4,265 feet) thanks to ALTISNOOZE. #altisnooze

Sharing a couple testimonials from some of the folks who needed help sleeping during the 3-day Outdoor Retailer trade show, where we recently introduced ALTISNOOZE to the world. The event was held in Salt Lake City, elevation 4,265. For those coming from sea level, this is plenty of an elevation gain to disrupt sleep and cause other symptoms of altitude. It's exciting and rewarding for us to hear this kind of feedback directly. Thanks for sharing. #altisnooze

We officially launched ALTISNOOZE about a month ago. It's been a whirlwind since. Our first adventure was attending the 3-day B2B Outdoor Retailer trade show in Salt Lake City (elevation 4,265 feet). ALTISNOOZE was very well received. We picked up our first retail customer within an hour of the show opening, which made for an energizing and auspicious start. Besides this, plus seeing all the other cool outdoor brands showcasing innovative products, there were two things that made the show exciting: 1) We handed out nearly a thousand samples and told our story a few hundred times (see video below). People got it immediately. They recognized the unfulfilled need for ALTISNOOZE. These folks know the outdoor retail and travel space, and many had experienced firsthand the pain point of sleeplessness at altitude. Several of them tried the product and came back the next morning to give glowing testimonials (we'll post soon). 2) There were some real experts at the show who know their stuff when it comes to supplements and formulation, and they gave glowing feedback on our patent-pending formula. In developing ALTISNOOZE, we worked very hard over the course of a year to source high quality, premium ingredients and combine them in a way to get a unique and effective synergy that not only helps address sleeplessness at altitude, but eases other common symptoms of elevation like headache, fatigue, and nausea. To be recognized for the distinct, innovative, and relevant nature of ALTISNOOZE by those in the know was validating and put wind in our sails. Thank you Outdoor Retailer for organizing a great show and helping ALTISNOOZE get off to an elevated start. #altisnooze

We're thrilled to introduce ALTISNOOZE -- a first-of-its-kind sleep aid for high altitude. ⛰🌙 💤 ALTISNOOZE is for skiers, hikers, & travelers whose time at elevation is often marred by crummy sleep. It combines science-backed adaptogens, botanical extracts, & vital nutrients to help boost oxygenation, restore normal sleep, & speed up acclimation at altitude. ALTISNOOZE also helps prevent common altitude issues like headaches, fatigue, & nausea, while supporting hydration & recovery with electrolytes & vital nutrients. ALTISNOOZE is available for wholesale retail distribution as well as direct purchase through our website (www.altisnooze.com). For background details on our launch, please see the attached press release. Stay tuned for some catch-up updates since our official launch 6/17/24, and thanks for tuning in. -The ALTISNOOZE Team