AltexSoft

From all of us to you — Happy Thanksgiving! We are truly grateful for the chance to work together, driving innovation and building a better tomorrow. Thank you for your unwavering trust and support this year. Together, we're making a difference! Wishing you a delightful holiday!

Ever wondered how big platforms like Booking.com or Hotels.com handle payments? In our latest video, we dive into the merchant model — how companies buy services and resell them to you. We’ll also touch on key topics like choosing your payment service provider, paying suppliers, and how mixed setups work. Check it out https://lnkd.in/dqmVsweV

Developers often face challenges when working with object-oriented programming languages and relational databases, as these paradigms operate on entirely different principles. That’s where object-relational mapping (ORM) comes into play, bridging the gap and streamlining the process. ORM enables: 🔹 working with objects instead of dealing with tables, 🔹 automatic generation of SQL queries and mapping of objects to database tables, 🔹 support for both active record and data mapper patterns to match your project’s needs, 🔹 strategies like lazy loading and identity mapping to optimize performance, and 🔹 seamless switching between databases, as most ORM tools are database-agnostic. While ORM simplifies development and enhances security by reducing SQL injection risks, it’s essential to carefully manage performance issues, such as the N+1 problem, in complex queries. Discover how object-relational mapping works, its benefits and limitations, and when it’s the perfect fit for your applications. Our full article also delves into top ORM tools and compares them with alternative approaches. https://bit.ly/3AYhbxo 

It seems there’s no topic that can’t serve as the foundation for an MICE event, ranging from international conferences on AI to forums for the hotel industry. This sector is impressive in scale: MICE tourism was valued at $782.8 billion in 2023, with growth projected to reach $1.3 trillion by 2033. If you’re not familiar with MICE, it’s a type of business travel where people attend professional or educational events. MICE stands for meetings, incentives, conferences, and exhibitions, each designed to foster learning, networking, or collaboration. Curious about the scale and potential of this industry? Check out our infographic 👇 To dive deeper, read our article where we explore MICE tourism, top destinations, key industry players, its economic impact, and the trends shaping its future: https://bit.ly/4fXxglO

Choosing the right metrics and carefully tracking them can help you as the hotelier or hotel manager to understand how your hotel is performing, compare it with your competitors, and possibly find the weak points and opportunities for improvement. Let’s explore some of these key metrics and compare their impact. Simply scroll through the carousel 👉🏻 To fully understand the main KPIs used by hotels for business analysis and see how they are calculated with examples from a hypothetical hotel, check out our article https://bit.ly/3YPoPC7

If you’re planning to build chatbots, implement natural language search, or other LLM-based products, it’s essential to understand the core attributes that impact both performance and user experience. Here are some key characteristics to consider: 🔹 Size in parameters. Parameters are the variables that the generative AI model learns during training. Their quantity indicates the AI's capacity to understand human language and other data. Bigger models can capture more intricate patterns and nuances. 🔹 Number of languages supported. Pay attention to the fact that some models work with 4-5 languages while others are real polyglots. It’s crucial, for example, if you want multilingual customer support. 🔹 Context window. It’s an amount of text or other data that a language model can process when generating a response. The bigger context window allows users to input more custom, relevant data so the system will consider the full context and give a more precise answer. 🔹 Access. You can integrate with most of the popular LLMs via API. However, some of them are available for download and can be deployed on-premises. 🔹 Input and output modality.  Modality is the type of data the model can process. LLMs primarily handle text and code, but multimodal ones can take images, video, and audio as input; the output is mainly text. 🔹 Fine-tuning. An LLM model can gain specific domain knowledge and become more effective for your business tasks via fine-tuning. This option is typically available for downloadable models, but some providers allow users to customize their LLMs on the cloud, defining the maximum size of the fine-tuning dataset. In any case, this process requires investment and well-prepared data. Ready to dive deeper? Check out our full article on how to choose the right LLM for your business goals and explore real-world use cases, including insights from AltexSoft’s experience https://bit.ly/3YNLNtk 

Happy Independence Day to Poland! We warmly congratulate Poland and all who celebrate this special day. May it be filled with pride, happiness, and cherished moments shared with loved ones. Wszystkiego najlepszego z okazji Dnia Niepodległości, Polsko!

How often do you hear a company openly admit it’s not number one? Avis did exactly that, and guess what—it totally paid off! Their “We’re not the best, but we try harder” approach made them stand out and reshaped their business. Want to know how honesty can work? Find out in our video: https://lnkd.in/dcZazkRX

Booking flights through online travel agencies (OTAs) or third-party platforms often limits travelers to just a basic seat, with minimal details about the airline’s services. But with International Air Transport Association (IATA)'s New Distribution Capability (NDC) and offer and order management (OOM) systems, airlines can transform the experience. OOM systems act as the bridge between an airline’s passenger service system and distribution channels, enabling  🔹 the creation of personalized offers, 🔹 continuous pricing, 🔹 BSP/ARC and card transactions, 🔹 managing the entire lifecycle of orders, and 🔹 sales reporting. Despite the industry's gradual transition, the need for backward compatibility with legacy systems remains vital. Our latest article dives into its importance and shares valuable insights and lessons we've learned from building an airline distribution hub with this functionality Link to the full article in the comments 👇👇👇

AltexSoft will attend the Phocuswright Conference 2024 📅 November 19 to 21 📍 Phoenix, AZ The Phocuswright Conference 2024, themed "The New Age(nts)," gathers industry leaders to explore the transformative processes and emerging players shaping the travel landscape. Key topics include the impact of NDC adoption, new trip planning and personalization tools, more customer control over their data, and new ways traditional agents operate. AltexSoft's delegation includes: 🔹 Alex Medovoi, President and CEO of AltexSoft 🔹 Andrii Tarhonii, Senior Engagement Specialist 🔹 Scott Cushman, Senior Account Executive Oleksandr Medovoi shares, “I believe this year’s points of discussion touch on the trends that will dominate the industry for the years to come. NDC will define how airline retailing looks like in ten years. AI-driven travel assistants are reimagining customer experience already. We’ll be happy to discuss these with peers” Feel free to set up a meeting with us https://bit.ly/3UxtkQA