Alpha-Diver

Pouring over the Data: The 2024 Bev50 Report Uncover key market shifts, consumer preferences, and the driving forces behind brand successes and category trends in the 2024 beverage industry landscape.

🎯 Your shelf space is no longer guaranteed. Sam's Club CEO Chris Nicholas sends a clear message: "National brands need to innovate. Those brands need to continue to bring value." In a webinar with RBC Capital Markets' Nik Modi, Alpha Diver CEO Hunter Thurman flagged this quote as "a major wake-up call" for national brands. Retailers won't keep stocking underperforming national brands when their own brands deliver better innovation and value. Discover more about private label disruption: https://lnkd.in/gNJk9wPj #privatelabel #snacktrends

Turn consumer Interest into Action in 2025! Get the psychological insights that matter to your brand at #BevNETLive. Join Alpha-Diver CEO Hunter Thurman for an evidence-based look at: ✨ How consumers really make beverage choices ✨ Why traditional market research falls short ✨ What predicts long-term brand success ✨ Which emotional drivers influence purchases Register now and join the conversation with BevNET.com on December 8-10 in Marina del Rey. https://hubs.la/Q02YpT060 #beveragebrands #consumerinsights #CPG #bevnet #bev50

Thank you to everyone who joined us at #TMRE2024 for our session on uncovering the psychology behind consumer decisions! The Q&A was incredible, and your questions pushed the thinking on how to understand consumer behavior and brand perception. Did you miss the session? Please post your questions below. We'd love to share how we're using behavioral science to uncover what consumers can't tell us directly. Tag a colleague who'd be interested. 🧠 #MarketResearch #ConsumerInsights #BehavioralScience

🤔 "Consumers can't tell us what they don't know about themselves." A powerful moment at #TMRE2024 watching The Coca-Cola Company and Alpha-Diver break down the real challenge of consumer insights. The truth is, traditional research only gets us so far – the most valuable insights often lie in what's unsaid. Clodagh Forde from The Coca-Cola Company and Hunter Thurman from Alpha-Diver showed how they're going beyond surface-level consumer feedback to uncover those hidden motivations that drive real decisions. Behavioral science and psychology reshape how we understand consumer decisions. This is what next-level insights work looks like. 🎯 #MarketResearch #ConsumerBehavior #Innovation #MarketingStrategy #ConsumerInsights

🧠 "We can measure what we already know... but how do we uncover what we might be missing?" Hunter Thurman (Alpha-Diver) and Clodagh Forde (The Coca-Cola Company) tackled the psychology behind brand perception in their session at #TMRE2024. They dove deep into questions brands didn't even know they had. 🎯The takeaway: The future of insights isn't just about data – it's about understanding the hidden psychology that shapes choices. Were you able to attend? Or what questions do you have? #ConsumerInsights #MarketResearch #Psychology #BrandStrategy #Innovation

🎉The countdown is over! Today at 2:00 pm ET, join Hunter Thurman, Alpha-Diver’s CEO, and Clodagh Forde, Senior Director Human Insights, as they take the stage at TMRE to uncover The Coca-Cola Company's psychological edge in consumer behavior. Learn how to harness the same 14 drivers and overcome the barriers to drive action in your own market. See you at 2! #TMRE #TMRE24 #TMRE2024

Ever wonder why some brands stick in our minds while others fade away? It’s not just luck—it’s psychology. But most companies focus on price, missing the deeper drivers behind consumer behavior. At TMRE this week, Hunter Thurman and Clodagh Forde will pull back the curtain on how The Coca-Cola Company turns these insights into a market-winning strategy. You'll learn: 👉The 14 drivers that underlie consumer decisions in the real world. 👉💻The 14 barriers that hinder behavior (way beyond price). #TMRE #TMRE24 #TMRE2024

Historically, private labels were a go-to for cost-conscious consumers during tough times, but something fundamental is different today. The evolution of private label brands has caught the attention of Wall Street's top CPG analyst Nik Modi, a long-time advocate for national brands. In the packaged food space, private labels aren’t just about cost-cutting. They’re innovating with unique flavors and offerings that even national brands haven't tackled. 📈 National brands must adapt to this shift or risk getting left behind. Read more about the private label revolution: https://lnkd.in/g6945r-N #ConsumerTrends #PrivateLabel #MarketShift 

🥤What makes consumers choose one beverage brand over another? Find out at #BevNETLive! Join Alpha-Diver CEO Hunter Thurman for an eye-opening session on consumer psychology and beverage choices. You will learn: ✨ How to drive both Interest & Action ✨ What drives long-term brand success ✨ Where the industry is headed in 2025 Don't miss these actionable insights with BevNET.com on December 8-10 in Marina del Rey, CA. https://hubs.la/Q02YpTwR0 #beveragebrands #consumertrends #bevnet #bev50