ADC Partners

Ben Mathan is helping make sure that LEARFIELD is helping their college sports partners position themselves for success during this impossibly turbulent time. His podcast with ADC Partners' David Almy: https://lnkd.in/guzi2Zr8

This was clearly just David Almy wanting to talk with Jennifer Todd about the world champion Boston Celtics. 😂

“The direct-to-consumer (D2C) model has now proven itself. The technology is ready, the business model is ready, and most importantly, the fans understand and expect it.” — Wim Sweldens, CMO and Co-Founder of Kiswe. Catch Wim Sweldens in this latest ADC Partners podcast episode as he explains how Kiswe is helping sports teams like the Utah Jazz and Phoenix Suns take control of their content and deepen fan engagement through AI and D2C streaming. 🎧 Listen here: https://lnkd.in/gpHhAUSS #SportsMedia #AI #D2C #Streaming #FanEngagement #Kiswe

Excited to begin work on a naming rights partnership for one of the most iconic buildings in college sports, The Pyramid at California State University, Long Beach. Go Beach! #gobeach

Game day in Tucson!

Greenfly CRO Mark Keaney talks about how the PWHL collects and leverages user generated content to amplify their social media footprint and attract new fans. Click here for the full story: https://lnkd.in/gJatzpeW #socialmedia #sportsbiz #content

🚨 New Episode 🎤 Mark Keaney, CRO of Greenfly 🎧 https://lnkd.in/gJatzpeW Think of all the digital photos and video you’ve stored over the years. Probably a little overwhelming, right? Things stored in different places. Lack of categorization. Probably a total mess. Now, imagine what that’d be like if you were doing it for hundreds of thousands of people. That’s what sports teams are dealing with right now. Think about all the photos, videos, and other forms of content that are generated about leagues, teams, and players on a daily basis. It’s staggering, right? That’s where Mark Keaney and Greenfly come in. Greenfly shows teams not only how to organize all that content, but also how they can use it effectively to connect with and engage their fans. Using media effectively is nothing new to Mark, who has a long history in the industry. In our conversation, we talk about how the changing role of media in sports, what he’s seeing in terms of best practices for using user generated content, how established teams and leagues are actually looking to the upstarts for advice on using new media and content, , and much more. I hope you’ll also take time to listen all the way through, because I promise you’ll also be inspired by Mark’s 7AM Project.  Just one other thing. Please note that there is one moment of foul language in this episode, but that’s to be expected when two guys who grew up near Boston get together. It’s just the way it works. #sportsbiz #content #socialmedia #greenfly

🚨 New Episode 🎙️ Mike Nicoll: writer and director of "The Spoils" 🎧 https://lnkd.in/gK7bXm5e Mike Nicoll’s monumental documentary about AAU basketball, “The Spoils”, is just getting started when the film’s protagonist, Etop Udo-Ema, says the following about AAU hoops: “It’s a street game. It’s really just one step ahead of the dope game.” It’s kind of an astounding statement. Youth sports being compared to the drug trade? But that line that lands even harder when Mike shares that he used the infamous HBO show "The Wire" as an inspiration for structuring his movie.  So just what the hell is going on in AAU basketball?  “The Spoils” takes a hard look at the state of amateur basketball in the US, and what it reveals is pretty breathtaking. To make his movie, Mike spent 11 years essentially embedded with the Compton Magic, the preeminent AAU basketball team in the country.  And what it reveals is a system perfectly designed to, in Mike’s words, “anoint and monetize” the next superstars. In our conversation about his movie, Mike and I talk about the fearsome impact the current state of AAU has had on the sport, how entrenched interests like sneaker companies want to avoid changing the system at all costs, how AAU and players evolved over the decade he was attached to the Compton Magic, and what the ultimate cost is to the young teenage boys who get enmeshed in a system that openly refers to them as "assets" and "commodities". Please note that this episode contains explicit language. You can learn more about "The Spoils" at thespoilsmovie.com #basketball #sportsbiz #aaubasketball #youthsports #podcast

Follow our new podcast page to get all the latest about our award winning podcast, Sports Business Conversations! https://lnkd.in/gb6CE2S5

🚨 New Episode 🚨 🎙️ Rose Lanham, Founder of Players for Good Athlete Speakers Bureau 🎧 https://lnkd.in/g9uWBM-z What’s your greatest fear? Spiders? Heights? Milkshakes? (Hey, it's a thing...) For most people, speaking in public is their greatest fear. It’s something Rose Lanham, the founder for Players for Good, a quickly growing speaker’s bureau for athletes, knows all too well. Because even players who are accustomed to competing in front of tens of thousands of people can get sweaty palms at the idea of speaking before a bunch of Rotarians. It’s one of the reasons Rose launched Players for Good. The players she works with have amazing stories to tell about overcoming obstacles, surviving injury and illness, and experiencing what it takes to compete and win at the highest levels. Through Players for Good, she helps athletes craft their stories into compelling narratives, and then finds opportunities for them to share those stories. In our conversation, we talk about how working with folks like Tony Gwynn showed her how athletes can impact a community, the qualities that make for a great speech, and what event producers should consider when featuring an athlete speaker at their events. #sportsbiz #sportsbusiness #publicspeaking