A Series Co

A Series Co

Marketing Services

Los Angeles, CA 136 followers

Marketing strategy and brand development for early stage tech startups

About us

A Series provides fractional, interim, or consulting-based Chief Marketing Officer services for early stage tech startups. Startups often don't have the capital to hire a senior-level marketer, or the time to oversee a junior marketer. Meanwhile, founders need help creating a brand, developing a marketing plan, building a website, hiring agencies, writing sales collateral, launching their social channels, and deploying a MarTech stack. This is why A Series exists. From stealth to launch and from seed to exit, and from gaming to robotics to infrastructure, I have proven experience taking startups to the next level and setting them up for hypergrowth.

Industry
Marketing Services
Company size
1 employee
Headquarters
Los Angeles, CA
Type
Self-Owned
Specialties
branding, marketing, advertising, social media, strategy, consulting, outsourcing, marketing operations, brand development, creative, and design

Locations

Updates

  • Collaborative teamwork is the cornerstone of success for early-stage startups, driving innovation, resilience, and growth in dynamic environments.

    View profile for Holly Rose Faith, graphic

    Executive Talent Partner at Greylock

    For the past decade, I have had a front row seat to one of the most exciting industries in the world: VC-backed startups in Silicon Valley.   My time has been focused on recruiting executive talent into many iconic companies. I feel grateful every day to work alongside so many incredible founders, executives, search partners, team members, and investors. There are many differences across everyone I’ve interacted with, and there is no one-size-fits-all. However, I’ve noticed constant themes I thought helpful - and maybe controversial! - to share with those currently operating, running a company, or leading investments. I hope these reflections help others trying to build and retain an exceptional executive bench. Here are ten of my reflections after ten years in VC: 1. Some of the most successful companies I’ve worked with have multiple leaders (not just the CEO) who proactively network to learn from those who have made the journey before. They carve out time every month to do this and diligently do it. 2. Leading a company and managing an executive team takes skill if you want to be respected and trusted by those around you. Not everyone is born with these traits, but those who are self-aware will invest in executive coaching to bridge development in the areas they may not have. 3. We live in an industry that publicly celebrates the big wins, but it’s important to celebrate the steps and people along the way. A company getting to its first $10M of ARR is hard work. Sometimes, the team that gets you to $10M isn’t the same one that gets you to $100M, but both are equally important. 4. People want to work with those they can trust, who value what they do, who want to win, and who can respectfully disagree. It sounds simple and basic, but this comes up in conversations I have with executives every week, sometimes every day. 5. Being the first company to enter the market doesn’t always mean it will be the most successful. The urgency to scale is key because you don’t want to miss your window, but so is quality. 6. Executives should conduct more backchannels on companies, founders, and investors. Be sure to address any negative feedback you hear; every story has two sides. 7. Loose lips sink partnerships. A partnership only operates at its best when everyone is on and feels a part of the boat. 8. Your reputation precedes you in every endeavor. It's a culmination of years to establish, yet it can vanish overnight. 9. Independent Board members can be incredibly valuable, but you have to know the qualities of what you want to bring on board. If you are a founder, make a short list of your top 5-10 and aggressively recruit them. Don’t waste someone’s time if you don’t know what you need. 10. Remove blockers—Some of the best CEOs I’ve worked with focus on removing blockers for their executives. Ask those around you, “What are your blockers?” Removing obstacles only allows people to do their best. 

  • Venture Capital is leaning in to supporting gaming startups of all kinds- from crypto and Web3, to infrastructure and ecosystem, and expanding to broad interactive media.

    View organization page for Lightspeed, graphic

    151,115 followers

    ICYMI - During the #GBSummit this week, Lightspeed Partner Moritz Baier-Lentz 🎮 and GamesBeat’s Dean Takahashi announced that Game Changers is back for year number two. Presented by Lightspeed and GamesBeat, Game Changers is an annual list that celebrates and accelerates startups in gaming and interactive media. Stay tuned for more details about the categories, timeline, judges, and nominations opening this summer. For a refresher, take a look at details and winners from last year’s inaugural Game Changers: https://lnkd.in/dmZ2eReW

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  • Today’s startup employee PSA:

    View profile for Mark Hillick, graphic

    CISO - I do Security stuff

    The recent rumours wrt #Wiz buying #Lacework are a huge reminder that your stock (options) in a start-up or private company are essentially worthless until a material event such as an internal tender, ipo etc and even then, the 📈may not happen. Valuations in the Security start-up scene in 2021 were clearly crazy. I’ve seen so many younger security folks count it as “real money” and a guaranteed 🚀. Having seen it go both ways, it’s incredibly hard work to get that success, and it takes years while there’s a lot of luck involved. It’s not “real” until it’s in the bank 🏦, ❤️ to the Lacework peeps.

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