2X

Today, we’re excited to unveil our new and improved 2X website—a platform that reflects our mission, values, and the incredible work we do together.   We’ve reimagined our digital home to better serve our amazing clients, partners, and team members.   So, what’s new?   ⭐️ The new site shines a light on the people, projects, and results that make 2X stand out.   ⭐️ It’s easier than ever to share our story, culture, and success with clients, prospects, and your network.   ⭐️ Faster, more mobile-friendly, and intuitive—our website reflects the way modern businesses interact today.   This isn’t just a redesign—it’s a commitment to going bigger, bolder, and better. At 2X, we’re shaping the future of B2B growth services and creating a platform to match.   Check it out and see what’s new: https://2x.marketing/   #WebsiteLaunch #B2Bmarketing #Innovation #Growth #2XEffect

📍 CMOs—finding it hard to move the needle on growth without overburdening your team? Our latest webisode explores a marketing operating model that gives CMOs the advantage of driving impact without the typical constraints. Take back the reins and discover how to: •Shift the CMO role to strategic growth without constantly scaling headcount •Prioritize work that matters for measurable impact •Align marketing’s operating model with what the CEO and CFO value most Catch the full webisode featuring Lisa Cole and Domenic Colasante here: https://lnkd.in/gH9v7shS #B2Bmarketing #CMOleadership #marketingleadership

🪫 Talent gaps, rigid agency models, and operational inertia aren’t just roadblocks; they’re symptoms of a larger challenge: the need for marketing to evolve into a true business partner, not just a function. How are you navigating this shift? Are traditional models holding you back, or are you already embracing new ways to operate? Read the full blog for more insights on why resourcing transformation is the key to success: https://lnkd.in/g84VVHYV #B2Bmarketing #CMOleadership #marketingleadership #marketingstrategy

💡 Marketing today isn't about doing more, but doing what matters. Our latest webisode explores a critical evolution in the CMO role: demonstrating true impact with leaner resources. Find out how to: •Prove measurable impact without adding headcount •Speak the C-suite’s language by showing ROI in terms they value •Leverage an operating model that thrives in the “era of less” Catch the full webisode featuring Lisa Cole and Debbie Murphy here: https://lnkd.in/gd6v7TmW #B2Bmarketing #CMOleadership #marketingstrategy

💥 Are resource constraints reshaping the CMO’s approach to impact? We’re tackling the four critical gaps that are holding back marketing teams from achieving their full potential. Learn how to: •Uncover the most pressing gaps limiting your marketing impact •Align resources with the metrics that resonate in the boardroom •Harness partnerships and internal strengths to fuel growth—without stretching budgets too thin Catch the full webisode featuring Domenic Colasante here: https://lnkd.in/gQmPpz24 #B2Bmarketing #CMOleadership #marketingROI

📈 CMOs, caught between big vision and quick results? In the second part of our webisode series for CMOs aiming to own their seat in the boardroom, we dive into how to: •Build the plane while flying it for maximum impact •Prioritize flexible resources over constant tech investments •Leverage existing MarTech for swift, measurable ROI • Catch the full webisode featuring B2B CMOs and advisors, Scott Vaughan, Debbie Murphy, Lisa Cole, and Domenic Colasante here: https://lnkd.in/gNpcgJS2 #B2Bmarketing #CMOleadership #boardroomstrategy

🚀 The game has shifted for CMOs. Owning the revenue journey means transcending traditional silos and aligning every touchpoint to deliver real business outcomes. The top marketing leaders today are those who embrace complexity, orchestrate across functions, and prioritize impact over vanity metrics. It's not just about leading campaigns—it's about leading the business. Dive into how 2X is redefining what it means to lead from the C-suite. This is the CMO’s moment. Full blog here: https://lnkd.in/gPp-XuqN #B2Bmarketing #CMO #leadership #customervoice #Csuite

💰 Change the game: call it an "investment framework" instead of a "marketing budget." This simple switch helps you resonate more with finance teams, board members, and executive leadership. Here’s how to do it: •Present marketing as a growth driver, not a cost center •Show how your investment model supports go-to-market objectives •Speak the language of efficiency and ROI to win over financial stakeholders Catch the full webisode as Heidi Melin and Jennifer Ross share how to shift the dialogue and elevate your impact in the boardroom. https://lnkd.in/gfnwJCvK #B2Bmarketing #CMO #investmentmodel #marketingbudget

🏁 Submitting your FY25 marketing budget might feel like crossing the finish line, but in reality, it’s just the starting block.    The true challenge? Proving and optimizing your marketing investments every single day.   Jennifer Ross, Executive Director of Marketing Strategy at 2X, shares three actionable strategies to transform the annual “budget scramble” into a seamless, year-round partnership with your CFO.   Read the full piece featured on MediaPost here: https://lnkd.in/gSgNZjE5    #B2Bmarketing #marketingROI #marketingbudget

📈 CMOs, the C-suite doesn’t care about MQLs—they care about revenue. To make an impact in the boardroom, you need to translate marketing speak into business speak. Here’s how: •Show how marketing impacts revenue, EBITDA, and other key financial outcomes •Engage internal stakeholders with a focus on their goals, not just yours •Shift the conversation from “what marketing needs” to “how marketing helps the business win” Ready to speak the language of the C-suite? Heidi Melin, Scott Vaughan, and Jennifer Ross share how in the full webisode: https://lnkd.in/g-F_-Vtq #B2Bmarketing #CMO #marketingleadership #boardroomstrategy #businessimpact