16X9 VIDEO CONTENT AGENCY

Before diving into some standout campaigns from this Halloween season, 🎃 let’s consider the current landscape.👇🏻 Inflation and economic concerns have led nearly 20% of U.S. consumers to cut back on Halloween spending this year, according to Statista. As marketers, this means a pivot to campaigns that create memorable, budget-friendly experiences will be key. Here are some Halloween 2024 campaigns that nailed this approach: 1️⃣ Roto-Rooter’s Monster House: Ohio’s Roto-Rooter surprises viewers with an ad that opens the door to a monster house dealing with a clogged drain — a nightmare for even the spookiest creatures! By mixing humor with classic Halloween characters, they’ve transformed a mundane service into a relatable, entertaining message. 🎥 Video: https://lnkd.in/dgvPPyFf 2️⃣ Snickers Zombie Ad: Snickers stays true to its playful spirit with a twist on Halloween decor gone wrong! Featuring their “You’re not you when you’re hungry” tagline, the ad humorously captures the mayhem hunger can cause — showcasing Snickers’ ability to make a memorable, lighthearted impact. 🎥 Video: https://lnkd.in/dNp_U9yj 3️⃣ Tourism Ireland’s “Home of Halloween”: Tourism Ireland leverages Halloween’s origins, positioning Ireland as its birthplace. This campaign uses stunning visuals and storytelling to evoke curiosity and connect with history-loving travelers from 12 key markets. 🎥 Video: https://lnkd.in/dzqcBwpJ 4️⃣ Uber Eats’ “Don’t Let Halloween Sneak Up On You”: Addressing the common scramble of last-minute Halloween prep, Uber Eats offers a humorous yet relatable solution for candy, costumes, and more — all just a few taps away. This ad smartly taps into real customer pain points, reinforcing Uber Eats as a convenient holiday ally. 🎥 Video: https://lnkd.in/dJxqxnAF 5️⃣ Snyder’s of Hanover’s Pretzelface: This campaign introduces “Pretzelface,” an eerie yet unique character. The commercial’s dark visuals and ominous voiceover capture Halloween’s spirit perfectly, proving that even a pretzel brand can lean into seasonal creativity. 🎥 Video: https://lnkd.in/dv-mAb-5 Each campaign reminds us that creativity, humor, and an understanding of customer needs can make a lasting impression — even during economic challenges. Happy Halloween! 👻 #Halloween #HalloweenCampaigns #HallowenAds #16x9VideoContentAgency

Rare Beauty, founded by Selena Gomez in 2020, continues its meteoric rise with its first global marketing campaign. Already a favorite among Gen Z, ranking second in popularity behind E.l.f. Cosmetics, the brand has made a powerful impact in the cosmetics world. At the heart of the “Every Side of You” campaign is a 60-second spot, "Love Your Rare," featuring Gomez’s inspiring message to embrace every version of yourself. Directed by Sheila Johansson, the ad captures the essence of Rare Beauty’s mission: to celebrate authenticity and diversity. Rare Beauty donates 1% of its annual sales to Rare Impact, an initiative focused on expanding mental health services for underserved communities. 💜 ➡ Rare Beauty's emphasis on mental health continues to set it apart in the crowded beauty space, creating a deep emotional bond with consumers, particularly Gen Z. ➡ The campaign showcases the power of brand storytelling by aligning product promotion with social impact, fostering both consumer loyalty and brand purpose. ➡ In an era of rising celebrity-founded beauty brands, Rare Beauty’s authenticity and inclusivity resonate deeply, establishing the brand as a long-term player in the industry. ➡ Rare Beauty’s ability to balance commercial success with social good proves that modern brands can thrive by integrating values that matter to their audience. In a world full of celebrity-founded beauty brands, Rare Beauty stands out with its commitment to inclusivity and mental wellness. The campaign, developed by Fred & Farid Los Angeles, promotes the products and fosters a meaningful connection with its audience. 💄✨ https://lnkd.in/eCEyV3Pb #RareBeauty #MentalHealthMatters #InclusiveBeauty #GenZMarketing #16x9VideoContentAgency

As we enter the busy holiday season, the definition of “value” for consumers is evolving. While competitive pricing still matters, today's shoppers are looking for more than just discounts. Convenience, rewards, and memorable shopping experiences now play a critical role in purchasing decisions. 💡 According to Razorfish’s David MacDonald, brands need to go beyond the numbers on a price tag and focus on delivering a holistic shopping journey. Consumers want: ➡ Convenience: Fast shipping and seamless omnichannel experiences. ➡ Rewards: Loyalty programs that build deeper connections. ➡ Sustainability: Long-lasting, eco-friendly products. ➡ Engaging Experiences: Both online and in-store, consumers seek more immersive interactions. 💬 With consumers more connected than ever, and Gen Z increasingly using social media for shopping, a unified strategy that meets shoppers at every touchpoint is essential. This holiday season, value isn’t just about cost — it’s about delivering experiences that last well beyond the checkout. How is your brand creating value beyond price? Share your thoughts! 🎁 #16x9VideoContentAgency #ChristmasSeason #HolidaySeason

Levi’s latest campaign taps into pop culture with the star power of Beyoncé, connecting the iconic denim brand with a force in music, fashion, and art. This collaboration marks a new chapter for Levi’s as it strengthens its position as the “definitive denim lifestyle brand,” especially in women’s fashion. In the first campaign spot, Beyoncé reimagines Levi’s classic “Launderette” ad, offering a fresh, female perspective on denim. Levi’s continues to innovate, with its Q2 net revenue up 8% YoY, highlighting its cultural relevance. Levi’s collaboration with Beyoncé solidifies the brand’s role at the intersection of culture, music, and fashion while reinforcing its commitment to empowering women through iconic denim. With this campaign, Levi’s is not just selling jeans – it’s redefining what it means to wear them in today’s world. https://lnkd.in/dxNSiEFy #Levis #Beyonce #VideoMarketing #16x9VideoContentAgency

🚀 YouTube’s Latest Features are designed to enhance your content creation experience and give you more control over your feed. Here’s what’s been added: ➡ New Templates for Shorts Creating eye-catching Shorts is now even simpler with the introduction of customizable templates. You can either use the pre-designed templates or adjust them to match your unique style. Everything is set up to help you create professional, engaging videos with ease! 🎥✨ ➡ Control the Number of Shorts in Your Feed Finding too many Shorts in your feed? You can now manage how often they appear, allowing you to enjoy more long-form content such as tutorials, documentaries, or whatever you prefer. 🧐🎬 ➡ YouTube Studio in Landscape Mode Managing your channel on mobile just got better! YouTube Studio now supports landscape mode, giving you a more comfortable and spacious view for editing, reviewing analytics, and handling uploads. It’s a practical update for creators who are always on the move. 📱💻 Which new feature are you most excited to try? Feel free to share your thoughts below! 💬 #YouTubeUpdates #16x9VideoContentAgency #YouTubeShorts #YouTube

🎬 Meta’s Movie Gen AI Models Blur the Lines Between Human and AI-Created Videos 🤯 It’s becoming harder and harder to tell the difference between videos created by humans and those generated by AI. With Meta's Movie Gen AI, video and sound creation has reached an incredible level of sophistication. The AI model is constantly evolving, delivering stunning results that make even seasoned creators take a second look. ✨ Here’s what you can expect: ➡ Video + Audio Harmony: By providing the right prompts, you can generate high-quality visuals and sound effects that perfectly match your video mood and pacing. ➡ AI Mastery: The AI analyzes the video input and text description to craft immersive sound effects, background music, or even full-length soundtracks. The results are so convincing, you might forget that an AI was behind it all. ➡ Constant Improvement: With each update, the AI gets smarter. Every prompt you give it brings you closer to video and sound that feels truly human-made. 🔊 Example: Imagine a thrilling action scene — simply input a description and the AI generates cinematic sound effects: the crash of a car, the suspenseful background music building tension, and even a custom soundtrack to bring it all together. All created by AI in seconds! What do you think about AI-generated videos? How effectively can artificial intelligence be used in content creation for business? #16x9VideoContentAgency #AI #GenAIModel #MetaMovieGen

Forrester's latest research brings a mix of good news and challenges for marketers. The aversion to online ads is softening, especially among Gen Z, with their tolerance nearly doubling in recent years. However, 34% of these younger consumers are still willing to pay extra to skip ads, compared to just 18% of older generations. Gen Z is spending an average of 7.3 hours a week on social media, and platforms like TikTok have normalized ad exposure by blending sponsored content into users' feeds. Now, Facebook, Instagram, and YouTube are following suit, focusing more on short-form videos to keep users engaged. Influencers and content creators continue to have a major influence on purchasing decisions, especially for Gen Z and millennials. Interestingly, 56% of younger consumers find branded content "interesting," compared to just 35% of older generations. Companies like Duolingo are thriving by embracing a constant social presence, capitalizing on meme-friendly, engaging posts. However, marketers still face hurdles. While 90% of users see ads on social media, only 37% actually pay attention to them. Even more concerning, trust in ads is low — only 22% of younger consumers trust social media advertising, with even lower trust among older groups. 🤔 Question for marketers: How are you adjusting your strategy to not only engage younger audiences but also build trust in your social media advertising? #16x9VideoContentAgency #Advertising #Marketing #MarketingResearch

🍔 Burger King's 'Bundles of Joy' Ad: Bold Move or Misstep? Burger King's latest ad, 'Bundles of Joy,' has certainly got people talking. Released on September 26 — the day most babies are born in the UK — it features real mums enjoying a Burger King meal moments after giving birth. The ad plays on the ambiguity between the time of birth and the arrival of the burger, leaving viewers with mixed feelings. On one hand, the ad touches on a unique insight — that a post-birth meal is memorable, with a survey from Mumsnet revealing that 39% of mums would have loved a burger or fries as their first meal. But does this really sit well with audiences? For a brand like Burger King, which isn't linked to parenthood, stepping into the postpartum space feels… unsettling. The concept has sparked debate — some call it "the cleverest food ad" they've seen, while others have launched petitions to take it down. At the very least, Burger King succeeded in stirring conversation, though the jury's still out on whether this campaign hits the mark or crosses the line. 🤔 What do you think? Is this bold advertising or should brands steer clear of postpartum moments? #BurgerKing #16x9VideoContentAgency https://lnkd.in/dYDTjzpM

At 16x9, we believe that a great product isn’t just about aesthetics or function – it’s about the community that brings it to life. The American division of 16x9 was thrilled to immerse ourselves in the creative crowd at the recent event and meet so many fresh, inspiring talents – it turned out great, guys Arkadii Pasichnyk and Andrii Mynka. Thank you for the energy, inspiration, and collaboration, Adobe Live and the incredible community that surrounds it. This is what drives us forward! 🚀💡 #16x9VideoContentAgency #AdobeLive

You might think that the social media platforms making the most money: Facebook and Instagram would also pay creators the best, right? After all, they’ve dominated the revenue game for years. But just because these platforms bring in the highest revenue doesn’t mean they’re the most profitable for creators. Facebook and Instagram are constantly evolving, which is necessary for their survival, but that also means creators might not get the biggest share of the pie. Based on research from Epidemic Sound surveying 1,500 monetizing creators, TikTok leads the way, with 30% of creators saying it’s their top income source. YouTube comes in second at 25.8%, followed by Facebook (16.5%), X/Twitter (13.1%), and Instagram (just 7.1%). Interestingly, for creators earning more than $200,000 annually, YouTube is the main income generator. But TikTok is proving to be the biggest moneymaker for those earning less than that, despite joining the monetization game later than others. Explore why TikTok and YouTube are leading the way for creators! 💰✨ Find out how these platforms can unlock your full income potential! 🚀 #CreatorSuccess #YouTube #TikTok #Instagram #Facebook #16x9VideoContentAgency