You've hit a roadblock with your networking outreach. How can you revamp your strategy for better results?

Reassessing and revamping your networking strategy can be pivotal. Here are a few ways to get you back on the right track. 1. Clarify Your Goals - Are you aiming for a job, partnership, mentorship, or knowledge sharing? Be clear. -Make goals quantifiable, like attending 3 networking events a month or connecting with 5 new people a week. 2. Refine Your Target Audience - Focus on people who align with your goals. - Create a list of desired connections, segment them based on relevance. 3. Update Your Pitch - Explain who you are, what you do, and what you’re looking for in 30 seconds. - Customize your communication for each contact. 4. Enhance Online Presence by optimizing your LinkedIn Profile.

En el caso de que tengas un obstáculo en tu estrategia de networking, es importante analizar a quién estás contactando y el valor que ofreces para que puedas redefinir tu enfoque. Dale prioridad a conexiones auténticas en lugar de cantidad. Personaliza cada mensaje y resalta puntos en común que fortalezcan el vínculo. Participa activamente en conversaciones y comenta en publicaciones relevantes para aumentar tu visibilidad. Además, crea contenido de valor que muestre tu experiencia y aporte a tu red. La clave está en cultivar relaciones genuinas que generen beneficios a largo plazo. Analiza continuamente cuán efectivo eres estableciendo relaciones para saber qué debes mejorar.

To improve networking, start by reflecting on past efforts, identifying strengths and weaknesses, and adjusting based on feedback. Focus on storytelling to share your experiences, expertise, and values authentically. Enhance communication through active listening, empathy, and timely follow-ups. Set clear, measurable goals and target a specific audience. Build meaningful connections by engaging in online communities and leveraging social media, prioritizing quality over quantity. Track your progress regularly to refine your strategy and achieve impactful results.

Para superar obstáculos no networking, é essencial reavaliar seu público-alvo e focar em conexões mais estratégicas, priorizando qualidade em vez de quantidade. Isso pode ser feito participando de eventos específicos e criando interações mais personalizadas. Além disso, diversificar os canais de comunicação e aproveitar plataformas digitais pode aumentar o alcance e a eficácia das suas interações. A adaptação contínua ao feedback recebido também ajuda a melhorar sua abordagem ao longo do tempo.

Cuando comprendí que ninguna estrategia es buena si no se tiene claro el objetivo, me enfoque en descubrir mis motivaciones y mis deseos, cuando identificas el "porqué" surgen los "cómo".

When networking feels stagnant, I take a step back to reassess my goals. I make sure they’re specific, measurable, achievable, relevant, and time-bound (SMART). Clear objectives help guide my actions and ensure I’m pursuing the right opportunities. Sometimes I realize my goals have shifted, or I’ve been targeting the wrong audience. By adjusting my aims to better align with my current professional needs, I can take a more focused and effective approach.

Es importante destacar la claridad y flexibilidad en los objetivos, además, de evaluar constantemente si las metas y los destinatarios de los esfuerzos de creación de redes siguen siendo los adecuados. Esto garantiza que las acciones sean efectivas y conduzcan al crecimiento profesional.

To revamp my networking strategy and overcome the roadblock, instead of just sending connection requests or emails, I would attend virtual and in-person industry events, webinars, and forums. Engaging in discussions, asking questions, and offering insights would make me more visible. I would tailor my outreach by researching the person’s background and referencing shared interests or experiences. Show genuine interest in their work.

Votre matériel reflète votre identité et votre entreprise. En soignant le détail des supports physiques que vous transmettez à vos interlocuteurs, vous vous positionnez déjà dans son esprit. N'oublions pas l'importance de la première impression: en quelques dixièmes de secondes, notre cerveau se fait une opinion sur ce qui nous entoure. Votre matériel est de qualité ? Inconsciemment, la personne qui le reçoit aura des prédispositions favorables envers vous et son cerveau associera la qualité de ce support à la qualité de la prestation que vous serez susceptible de lui délivrer. La communication passe par une multitude de signes plus ou moins imperceptibles, et le diable se cache dans les détails.

Es importante poder mirarnos a nosotros mismos e identificar nuestros últimos avances, pero es igual de importante actualizarnos en la forma en que los comunicamos a nuestro entorno para que puedan ser valorados.

Your networking materials should evolve as you do. If your business cards, LinkedIn profile, or elevator pitch are outdated, they might be holding you back. I make sure my materials reflect my latest achievements, skills, and experiences. A fresh look and updated info can reignite interest from my network and attract new connections that align with my current professional direction.

Mantener actualizados los materiales de networking, como tarjetas de visita, perfiles en redes profesionales (como LinkedIn) y el elevator pitch. Al hacerlo, se garantiza que estos recursos reflejen los logros, habilidades y experiencias más recientes, lo cual es crucial para que las oportunidades profesionales no se vean obstaculizadas por información obsoleta. La actualización constante de estos materiales puede despertar un renovado interés en la red de contactos y atraer nuevas conexiones que estén más alineadas con la trayectoria actual del profesional.

I would also diversify platforms beyond LinkedIn. If I don’t get a response, I will follow up thoughtfully after a reasonable period. I will reword my LinkedIn profile: to highlight my expertise and specific interests, such as a change in career from Medical/ Pharma to beverage alcohol. This will help showcase my interest and also my agility and flexibility.

It's easy to get stuck in a networking rut, relying on a single strategy and expecting consistent results. However, by diversifying your tactics—attending varied events, engaging online, and trying different formats like webinars or volunteering—you broaden your horizons and open yourself to new connections and opportunities.

Tenemos que ser activos y creativos en el formato y las técnicas de comunicación que utilizamos con nuestra red y con nuestros clientes. hay que construir mensajes que puedan llegar a diferentes objetivos.

If one networking method isn’t working, I switch things up by diversifying my tactics. I attend different events, like industry conferences or local meet-ups, and engage on various online platforms. I also experiment with webinars, virtual coffee chats, or even volunteering. These diverse approaches open me up to new circles, increasing the chances of making valuable connections and breaking through any networking roadblocks.

Si se considera factiblemente la flexibilidad y el uso de diversos métodos entre los entornos en los cuales nos desenvolvemos profesionalmente, estos pueden ayudar a superar obstáculos en la creación de redes al abrir nuevas oportunidades de interacción.

I would tailor my outreach by researching the person’s background and referencing shared interests or experiences showing genuine interest in their work. It goes with the simple philosophy of give before you take so offer value upfront. Following up on your targetted groups and complementing on the posts. I do this on several occasions while targeting for a new industry.

Personalization is key in networking. Rather than sending generic messages, I tailor my communication to each individual. I’ll reference a recent accomplishment of theirs or a shared interest to make the outreach more engaging. This approach shows genuine interest and helps foster stronger, more meaningful connections, making people more likely to respond and be open to collaboration.

Promover el uso de la personalización en la comunicación, sirve como una táctica para mejorar la efectividad del alcance, mostrando un interés genuino en el destinatario y aumentando las probabilidades de una conexión más profunda.

A good follow-up strategy helps you stay top of mind with your connections. After you meet someone, send a quick thank-you note to show your appreciation and remind them how you can help each other. Set a reminder to check in every now and then, whether it’s sharing an interesting article or just updating them on what you’re up to. These simple, thoughtful touches can turn a casual contact into a lasting professional relationship.

A strong follow-up strategy is essential to staying on your connections' radar. After the initial contact, I always send a note expressing appreciation for their time and reiterating how we can support each other. I set reminders to periodically reach out with updates or share articles of interest. Consistent, thoughtful follow-ups can turn a casual connection into a lasting professional relationship.

Una estrategia de seguimiento efectiva es clave para mantener relaciones profesionales a largo plazo. Por ejemplo, imagina que asistes a una conferencia y conoces a un posible colaborador. Después del evento, envías un correo de agradecimiento mencionando un tema que discutieron y compartes un artículo relacionado con ese tema. Unas semanas después, le escribes nuevamente con una actualización sobre un proyecto en el que estás trabajando y cómo podría ser relevante para su área de interés. Este tipo de seguimiento consistente, sin ser invasivo, refuerza la conexión y abre la puerta para futuras colaboraciones o proyectos conjuntos.

There is no one-size-fits-all approach when it comes to networking. It's about taking the time to reflect, learn, and adjust. Review your calendar: Where have you been networking, and why? Are these events or meetings worthwhile? Have they energized or drained you? Were you showing up as your best self? Understand the purpose behind your networking. Are you there to grow your/someone else's business? If so, ask yourself the hard questions: Was I my unique self? Did I come across as being desperate? Did I business card stab? Do I love what I do? Reflect on your true intentions. Make a plan for the coming months that aligns with what fuels you! In-person, virtual, large events, etc I could go on and on about networking strategy...