It's important to control the narrative by ensuring that your online presence tells a clear, focused story about your career and values. During the interview, you should expand on that narrative by providing examples that align with your personal brand. For example, if you've branded yourself as a strategic thinker or a team player, back this up with real-world experiences that demonstrate those qualities. The persona you project online should align with who you are in person. If your online presence is polished, professional, and emphasizes traits like empathy or innovation, you should convey the same energy in the interview. Any disconnect between your online brand and your in-person presentation can lead to mistrust.

Make sure your personal brand in the interview mirrors your online presence by highlighting the same strengths, values, and achievements consistently across both. This creates an authentic image.

When I showcased my personal brand in a job interview, I knew it had to align with my online presence for consistency. I started by ensuring that the stories, examples, and achievements I shared in the interview mirrored what was on my LinkedIn and personal website. I referenced specific posts, projects, or blogs that demonstrated my expertise. For instance, if I highlighted leadership in the interview, I made sure my online content reflected leadership projects or articles. Consistency is key - employers often look you up, so your online presence and in-person narrative should complement each other, reinforcing your personal brand.

Quando você está exibindo sua marca pessoal em uma entrevista de emprego, é essencial garantir que sua presença online esteja alinhada com o que você está transmitindo pessoalmente. Comece revisando seus perfis digitais, certificando-se de que fotos, biografias e conteúdos reflitam os mesmos valores e habilidades que você está destacando na entrevista. Mantenha a coerência nas histórias que compartilha, tanto online quanto offline, mostrando uma narrativa clara e autêntica. Ao alinhar suas plataformas digitais com sua postura na entrevista, você cria uma marca pessoal sólida e confiável. Como você garante que sua presença online reforça sua imagem em entrevistas?

During a job interview, I align my personal brand with my online presence by sharing authentic stories that reflect my values and expertise. By connecting my experiences to my values and passions, I craft a memorable narrative that not only showcases my skills but also resonates deeply with my potential employers.

You can start by laying the groundwork on social media first. By that, I mean: 👉 Optimising your LinkedIn profile so it accurately reflects you 👉 Producing content that’s relevant to the job or industry you’re applying for 👉 Consume content from popular creators in the industry in question If you do these things, you’re immediately positioning yourself as someone who is genuinely a good fit for the role — and you can make reference to the content you produce / community you’ve built in your interview.

I make sure the way I present myself in the interview reflects the same values and strengths I showcase online, creating a consistent and authentic image. It’s about being true to my experiences and skills, both in person and digitally, so there’s no disconnect between the two.

Pour aligner votre marque personnelle lors d'un entretien d'embauche avec votre présence en ligne, assurez-vous que les deux reflètent les mêmes valeurs, compétences, et réalisations. Mettez à jour vos profils en ligne pour qu'ils correspondent à ce que vous présentez en entretien, en insistant sur les points forts qui sont pertinents pour le poste. Comme l'a dit Jeff Bezos, "Votre marque est ce que les gens disent de vous quand vous n'êtes pas dans la pièce." Assurez-vous que votre récit est cohérent et authentique à travers tous les canaux, ce qui renforce la confiance et la crédibilité auprès des recruteurs.

Seja coerente nas mensagens: Um cliente meu ajustou seu LinkedIn para refletir as habilidades que destacaria na entrevista, garantindo que o recrutador percebesse a mesma pessoa em ambos os contextos. Atualize suas conquistas: Uma cliente revisou suas redes sociais antes da entrevista, incluindo projetos recentes. Isso reforçou sua credibilidade quando o entrevistador visitou seu perfil. Mostre seus trabalhos: Outro cliente levou um tablet para a entrevista e apresentou seu portfólio online, alinhando sua presença digital com sua atuação profissional. Mantenha a autenticidade: Usar o mesmo tom de comunicação online e pessoalmente cria uma imagem sólida e confiável.

To align your personal brand in a job interview with your online presence: • Be Consistent: Ensure your LinkedIn, portfolio, and social media highlight your core strengths and design philosophy. • Showcase Your Work: Display your best projects online to demonstrate your skills and passion. • Engage Authentically: Share insights and experiences to show your knowledge and approachability. • Highlight Your Values: Reflect values like self-awareness and self-trust in your online presence. • Tell Your Story: Use storytelling to make your brand relatable and memorable.