You’re planning a content migration for your CMS. How can you make sure it goes smoothly?

Switching to a new CRM can be daunting. Seamless migration can only happen if you have clearly defined goals. 3 steps can help ease the navigation - 1. Have a SEO team to take care of the keywords 2. A pre-testing environment to check if the fonts, alignment and other functions are working properly 3. Pre-launch strategy in a phased manner

Obviously, by meticulously defining our goals and scope, we lay the foundation for a content migration that delivers value, minimizes disruptions, and propels our content strategy towards achieving its full potential. We should remember, this is a journey, not a destination. As well as, adapting our approach, embracing unforeseen challenges as opportunities, and celebrating milestones along the way.

These include thorough planning, content inventory and evaluation, data mapping strategy development, testing and validation of the migration process, implementing an incremental approach, communicating with stakeholders, providing training, monitoring post-migration, and offering ongoing support. By following these steps, you can minimize disruptions, maintain data integrity, and optimize the user experience. Ultimately, this will lead to a seamless and successful content migration.

Antes de iniciar la migración, asegurate de tener claros los objetivos que quieres alcanzar con el nuevo CMS. Por ejemplo, ¿querés mejorar la experiencia del usuario, aumentar el tráfico orgánico o simplificar la gestión de contenido? Define el alcance de la migración, identificando qué contenido será migrado y qué no, y establece métricas para medir el éxito.

Train your team. Keep in mind that everyone learns differently: Some like to work with a script in a step-by-step manner, others like to follow video recordings. The information flow can happen in a top-down, but also a bottom-up path: People can write and share their own scripts and archive video tutorials. Make sure to provide a safe trial-and-error environment where people can learn to work with the CMS in a hands-on manner, notably if the program does not provide the power of an undo button. You also should have a go-to resource to handle issues to keep track of best practices. Finally, make sure to maintain and update your tutorials accordingly. Last but not least, inquire your team what features they would like to implement.

Content modeling is an essential step in order to properly structure your content in accordance with the guidelines of your new CMS. Content models needs to be well-defined and organized from the beginning to ensure that they can be easily navigated and searched following migration. It is necessary to understand how your new CMS model's content in order to accomplish all of that.

Realiza una auditoría exhaustiva de todo tu contenido actual, identificando su calidad, relevancia y ubicación. Utiliza herramientas como hojas de cálculo o software de inventario para organizar y visualizar tu contenido, asignándolo al nuevo CMS.

Evalúa el tamaño y la complejidad de la migración para determinar si es más adecuado un enfoque manual, automático o híbrido. Por ejemplo, si tenes una gran cantidad de contenido estructurado, puede ser más eficiente utilizar herramientas de migración automática.

Every CMS has supporting plugins that can make the migration process easy and automatic. But that may not be possible for all types of content. The "Information Architecture" is evolving rapidly and that calls for various unique types of contents with a distinct nature of getting embedded with the website. Therefore, solely relying on automatic migration can be risky. While doing manual migration take help of the guides, manuals or community support of both the old and new platforms as it may be possible that you may face lack of technical expertise due to the ever-evolving digital interfaces.

Antes de lanzar el contenido migrado, asegurate de probarlo exhaustivamente para detectar errores o inconsistencias. Solicita retroalimentación de las partes interesadas para asegurarte de que el contenido cumpla con sus expectativas.