In my experience, when introducing a new product, it's vital to involve the team early in the review process. Begin with a clear overview that highlights the product's purpose and unique features, while also sharing relevant market insights. Encourage hands-on demonstrations to foster enthusiasm and understanding. Creating an open environment for questions and feedback allows for collaborative learning, ensuring the team can maximize the product's potential for the company's needs. This approach not only builds confidence and skills but also cultivates a sense of ownership and commitment to the product's success.

Unique value is the lede here and here’s how I get that across: 1. Pick two axes customer value that other products/alternatives underserve. 2. Go to extremes on both axes to create unique differentiation. 3. There is no step 3.

In my view we should start by -highlighting the Problem statement - Pain-point of the customers - Discuss key benefits-Tangible/ Intangible as Value proposition chart - Quantify the benefits by providing data & metrics - Discuss case studies - Address queries - Take alignment & be open for feedback Be confident when presenting the product (value proposition) as your own belief in the product can greatly influence the adoption rate of your team.

Product launch messaging should be a natural extension of the design and development process. Whenever one of my teams is starting a new project I ask them to answer three questions. - What problem are we solving? - With whom MUST we be successful? - How will we measure success? To help focus design and MVP feature description the second question should have as tightly defined an answer as possible. Instead of aiming for an entire target market, aim for the bullseye. If you hit that the rest of the market follows as the product is much more intentional and focused. With these answers you already have defined the needs gap and how your product delivers solutions benefits. Launch messaging and campaign targeting can then flow naturally.

Make sure you know what problem or problems you are solving and why your solution is different, what makes your solution new or different from how they are solving it now.

Don't just inform and introduce, celebrate it with the most important people--your team. Share how the product is the embodiment of the brand, how it helps customers and the key role the team plays in its success.

In my opinion, when introducing a new product, there are many aspects that will certainly catch the attention of many colleagues and marketing experts. Highlighting the benefits, performance, practical demonstrations, and inspirations related to performance, among other things, is key. However, I believe that the most important thing is that it’s not the product itself that should be the center of our attention, but rather those who may potentially buy or use it. It is essential that the product simply serves to inspire performances that highlight the qualities and abilities of those using it, we must emphasize the aspects that can make the customer feel more important, more capable, and more performant if using that product.

i gotta find a willing early adopter since i anticipate folks entrenched in selling the old product to be lukewarm to the new product i'm gonna find me a stark raving fan whois willing to testify about the benefits of using this new product i'm gonna create recognition awards to make our team a winning champion so that we can succeed together rather than solo