What strategies can you use to build a diverse SEM team?

1 Define your goals and needs

Before you start looking for candidates, you need to have a clear vision of what your SEM goals and needs are. What are the objectives, metrics, and budgets of your SEM campaigns? What are the skills, roles, and responsibilities that your SEM team needs to have? How do you measure and evaluate your SEM performance and team productivity? By defining your goals and needs, you can create a realistic and relevant job description that attracts qualified and diverse applicants who share your vision and values.

2 Expand your sourcing channels

One of the challenges of building a diverse SEM team is finding candidates from different backgrounds, cultures, and disciplines. To overcome this challenge, you need to expand your sourcing channels and reach out to a wider pool of potential talent. You can use various methods, such as online job boards, social media platforms, referrals, networking events, industry associations, and diversity-focused organizations. You can also partner with educational institutions, training programs, or mentorship initiatives that support and promote diversity in SEM and digital marketing.

5 Foster a culture of collaboration and respect

Finally, you need to foster a culture of collaboration and respect among your diverse SEM team members. You need to create a positive and supportive work environment where your SEM team can communicate effectively, work together, and leverage their diversity. You need to promote trust, transparency, and feedback among your SEM team members, as well as celebrate their achievements and contributions. You also need to respect and value their differences, preferences, and opinions, and address any conflicts or issues that may arise.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?