What are the best ways to elicit emotions from your prospects?

Stories are relatable and make things memorable. They provide an opportunity to find common ground with the other party and allows for trust to be established. Stories make value real and are often essential to a positive outcome.

🌟 Best ways to elicit emotions from prospects: ➡️ Storytelling: 📚💫 Share relatable & compelling stories to evoke empathy ➡️ Visuals: 🎨🖼️ Use powerful images & videos to create an emotional impact ➡️ Personalization: 👥🎯 Tailor messages to address prospects' unique needs & desires ➡️ Social proof: 🗣️🏆 Showcase testimonials, case studies, & success stories to build trust ➡️ Urgency & scarcity: ⏰⚠️ Create a sense of urgency or FOMO to drive action Win prospects' hearts & minds with these emotional tactics! ❤️🧠

Stories help paint a picture for your customers. If they visualize themselves in or using what you are selling you are closer to a closed deal.

Ask them questions about the consequences of inaction and how they feel about staying as they are, about not solving their problems and how that looks and feels. Equally, when you move from problems to desires, ask how it would feel if they were living with their dream outcomes right now? By swinging the pendulum from how they feel about their pain to how they feel about their hopes and dreams you widen the psychological gap between their current problem state and their future desired outcome state, and this contrast creates emotional tension which they will want to solve. It's this P2P (Pain to pleasure) contrast that creates all urgency and gives your solution all it's value!

Connecting with prospects on an emotional level requires tapping into their desires, fears, and motivations. Focus on creating a vision that aligns with their goals and challenges, showing how your solution can transform their situation. Use analogies and examples that resonate with their industry or personal experiences, making your message relatable and impactful.

Connecting with your prospects on an emotional level requires understanding what truly drives them. By identifying their deepest motivations - whether it's achieving success, gaining recognition, or fostering connections - I feel that you can craft your message to tap into these desires. You should try to use language that reflects their aspirations and demonstrates how your offering aligns with their personal or professional goals.

To effectively engage your prospects, leverage emotional triggers that resonate with their current mindset. Identify what motivates them - whether it's the fear of missing out or the excitement of a new opportunity - and tailor your messaging accordingly. For instance, if urgency is key, emphasize limited availability or exclusive benefits. If they are risk-averse, highlight the potential consequences of inaction.

I couldn't agree more! The more you know about your prospect's perceptions about their current situation, the more you can direct your EQ to focus on what matters to them. All too often, people try to over-power when they have a persuasion agenda instead of asking the right questions to get their audience to a place where their shared agenda feels co-created. Your EQ is most powerful when it is used in formulating, asking, and following up on great open-ended questions. When you understand your audience's language, energy, perception of the current reality, and sense of urgency, you can be so much more succinct and powerful in what comes next!

Tapping into social proof through storytelling is fire. It also happens to be one of the easiest and most natural. It's what happens every time you tell a story about another customer who worked through the same issue. It also inoculates against objections by creating aversion to appearing to behave the same ridiculous way as the customer in the story "did". Consider using the Feel Felt Found technique. Pace the prospect's objection by stating it and validating it, move the objection into the past, then take their thoughts into the future considering an alternate path forward (or just a new perspective.) I know how you feel about learning new techniques. Ugh. I felt the same way. Then I learned a really simple framework and it worked!