What are the best CMS tools for updating and refreshing old content?

Revamping old content isn't just about staying current – it's a smart move for better SEO. CMS platforms like WordPress, Drupal, and Joomla have handy plugins for SEO analysis, bulk edits, and managing redirects. Use these tools to easily find and update outdated content. This keeps your website authoritative and helps it rank higher in search results.

Having an SEO structure spreadsheet for all my projects has helped me a lot by properly visualizing all contents from one place, quickly reading the headlines and description from the spreadsheet also helps to quickly identify and understand how the article can be relevant to todays trend and what immediate action steps my content team can take. Reshaping the topic again in social media can help reignite ideas from the online community’s engagement.

1. Keeping your CMS content updated and refreshed is crucial for maintaining its relevance and improving SEO performance. The right tools can streamline this process, making it more efficient and effective. 2. Example: For instance, WordPress plugins like Yoast SEO can help identify content that needs updating, while tools like Grammarly ensure your content remains clear and error-free. 3. Best tools include content auditing plugins (e.g., Yoast SEO, Ahrefs), grammar and readability checkers (e.g., Grammarly), and scheduling tools (e.g., CoSchedule) to plan regular updates.

Our team has found that Google Search Console paired with UberSuggest and SEO PowerSuite gives us a wealth of information to help us re-optimize and update old content. We look for pages with high clicks and low views. Then we check for low bounce rates to make sure the content is valuable. What this shows us that the content itself is giving searchers exactly what they need but that the post may need some additional content or changes to the optimization to get it to rank higher in Google. It's often a quick win!

To audit your old content, gather all your posts and assess their performance. Update outdated information, improve readability, and fix any technical issues. Optimize for search engines with relevant keywords and fix broken links. Consider repurposing or combining content for better impact. Set goals for improvement and track your progress. It's like giving your content a spring cleaning to ensure it remains valuable and engaging for your audience.

To update old content in a CMS, start with a thorough audit to identify outdated pieces. Prioritize updates based on relevance and importance. Research and review the topic, then update with new information, correct errors, and refresh visuals. Optimize for SEO by updating meta data and keywords. Check and fix broken links, update publishing dates, and proofread before publishing.

In addition to that, I always recommend creating an ebook or a downloadable pdf by grouping similar titles. You can always use it as CTA for a cornerstone article or as a lead magnet.

Repurposing old content involves breathing new life into existing assets to reach a wider audience. Start by identifying evergreen content and selecting suitable formats for repurposing, such as turning blog posts into videos or infographics. Tailor the content for different channels and update it with current information.

Looking back at old posts and turning photos/text sets into slides/videos for socials can give them a new lease of life. I know it is old hat now but running old posts through GPT-4 can bring fresh ideas to the fore. A minor tweak here and there has worked miracles for us.

I would like to correct here that Google Data Studio, Google Analytics and other such tools are analytical tools and not CMS. They help in determining the KPIs in the published content. Content Management Systems is used to write fresh content and publish it on the web. CMS also helps in maintaining the web pages. You can plug-in SEO tools with CMS to ensure the optimisation of articles both off-page and on-page. To repurpose the old content, first you need to maintain a spreadsheet or use tools like Asana to organise all the content. Then you need to keep track of the latest trends in your industry, based on which you can pick the content that syncs with the trend. You can repurpose it using design tools like Canva.

Revamping old content is a smart move to get the most from what you already have. Use CMS tools for data-driven decisions, looking at metrics like impressions, clicks, engagement, and conversions. Keep an eye on these after updates to see if your strategy is paying off with tangible results.

In the old content, if there are any outdated examples and case studies. replace them with more current ones to make your content more relatable and timely. This also shows that content is upto date.

Refreshing old content is a great opportunity to make sure the links and other elements within the content are accessible and adhere to WCAG and Section 508 guidelines. It's important to make content accessible to everyone for inclusion, but it also means reaching a wider audience and potential customers.