Learn how to use data and insights from analytics and research to write online copy that resonates with your audience and boosts your conversion rate.

Absolutely! When it comes to writing online copy that's influenced by data and insights, it's like finding the perfect recipe for success. Think of it as a delicious blend of creativity and analytics. First, we dive deep into the juicy insights provided by analytics and research, uncovering what makes your audience tick. Then, armed with this knowledge, we sprinkle in a pinch of persuasive language, a dash of captivating headlines, and a generous serving of engaging storytelling. The result? Copy that not only grabs attention but also converts like hotcakes. It's the secret sauce that leaves your competitors licking their lips.

Last updated on Sep 28, 2024

How do you write online copy that is influenced by data and insights from analytics and research?

Online copywriting is not just about catchy headlines and persuasive calls to action. It's also about understanding your audience, their needs, and their behavior. Data and insights from analytics and research can help you craft online copy that resonates with your target market, boosts your conversion rate, and builds your brand credibility. In this article, you'll learn how to write online copy that is influenced by data and insights from analytics and research.

1 Know your goals and metrics

Before you start writing online copy, you need to have a clear idea of what you want to achieve and how you'll measure your success. Do you want to increase traffic, leads, sales, or engagement? What are the key performance indicators (KPIs) that reflect your goals? How will you track and analyze them? Having a data-driven approach to online copywriting helps you align your content with your business objectives, optimize your budget and resources, and test and improve your results.

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Mike Vannelli

Creative Director @ thinkenvy.com
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Absolutely! When it comes to writing online copy that's influenced by data and insights, it's like finding the perfect recipe for success. Think of it as a delicious blend of creativity and analytics. First, we dive deep into the juicy insights provided by analytics and research, uncovering what makes your audience tick. Then, armed with this knowledge, we sprinkle in a pinch of persuasive language, a dash of captivating headlines, and a generous serving of engaging storytelling. The result? Copy that not only grabs attention but also converts like hotcakes. It's the secret sauce that leaves your competitors licking their lips.

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Shreyas Ghawale

Senior Executive @Kapiva || E-Commerce Marketing || Flipkart Ads || Amazon Ads
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You can't just wing it with online copy. Know your goals, track your KPIs, and let data be your guide. That's how you turn words into real results.

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2 Do your research

Research is essential for successful online copywriting. You must know the needs, preferences, and behavior of your target market. To accomplish this, you can use a variety of tools and methods, such as keyword research tools like Google Keyword Planner, customer surveys and interviews with online survey tools like SurveyMonkey, and competitor analysis tools like SEMrush. This will help you discover the words and phrases your audience uses to search for your products or services online. It can also help you understand the pain points and motivations of your customers. Plus, it will allow you to benchmark your online copy against your competitors and identify gaps and opportunities in your market.

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Marnie Keogh
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Specifically, understand your target market: how they might search and what terms they use (based on industry, culture or how they refer to your product/service). In addition, research the popular search platforms and understand how their algorithms work. For example, the Q&A format can help your content rank higher on Google.

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3 Write for your audience

Once you have data and insights from your research, you can leverage them to write online copy that speaks directly to your audience and persuades them to take action. Crafting compelling headlines is a great place to start; they should capture attention, pique curiosity, and entice people to read more. Additionally, use data and insights to write with clear and concise language, utilizing simple words, short sentences and paragraphs, and active voice. Finally, make sure your copy includes relevant and credible information, such as facts, figures, testimonials, or case studies that support your claims and demonstrate your value proposition. Utilizing tools like Hemingway Editor can help ensure the readability and clarity of your online copy.

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Nate Norrish

Award Winning Creative Director | Brand Entertainment Specialist | Content Producer
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Finding the right tone of voice is indeed essential in creating copy that resonates and persuades readers to continue engaging with the content. Crafted headlines can serve as powerful hooks to capture attention and draw readers in. The emphasis on clear and concise language, along with the use of simple words and active voice, contributes to readability and enhances audience engagement. Including relevant and credible information adds credibility to your message and helps support your claims effectively. While AI tools like ChatGPT can be valuable resources, it's important to ensure a proper understanding of prompts to maintain the desired balance and achieve the desired results.

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4 Optimize for SEO

SEO, which stands for search engine optimization, is the process of making your online copy more visible and higher-ranking on search engines like Google. This can help you drive more organic traffic to your website or landing page, which can lead to more conversions and sales. You can use data and insights to optimize your online copy for SEO by strategically using keywords, writing for user intent, and improving user experience. Keywords are the words and phrases used by your audience to search for your products or services. Avoid keyword stuffing, which is the practice of using too many keywords or irrelevant ones. Additionally, user intent is the goal behind a user's search query; you can write online copy that matches their intent. Moreover, user experience is the overall impression a user has when interacting with your online copy. Make sure it is fast, responsive, easy to navigate, and visually appealing by using tools such as Google PageSpeed Insights to measure and improve performance and speed.

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Adam Wright

Marketing Director @ Sampl | Helping 250+ brands grow with precision sampling
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In my experience, leveraging data and insights is crucial for SEO optimisation. Key steps include: 📊 Use tools like Moz or Ahrefs to identify and strategically place relevant keywords. 🔎 Focus on user intent by tailoring your content to meet the specific needs of your audience. 🚀 Enhance user experience by making sure your content is fast, visually appealing, and easy to navigate. Utilise Google PageSpeed Insights to track and improve speed. Remember to avoid keyword stuffing to keep your content natural and relevant.

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5 Test and refine

Testing and refining your online copy is the final step of writing content that’s informed by data and insights from analytics and research. This process helps you measure its effectiveness, identify areas for improvement, and optimize its results. A/B testing is a great way to compare two versions of your online copy and see which one performs better on a specific metric. Heatmaps are useful for visualizing how users interact with your online copy, such as where they click or scroll. Finally, analytics tools can help you track how users find, access, and interact with your online copy, as well as how it contributes to your goals and KPIs.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you write online copy that is influenced by data and insights from analytics and research?

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1 Know your goals and metrics

2 Do your research

3 Write for your audience

4 Optimize for SEO

5 Test and refine

6 Here’s what else to consider

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