How can you write copy that appeals to candidates with specific skill sets?

100% agree! Knowing your audience is key to creating effective communication, whether it's writing a job description or crafting a social media post. By understanding their pain points, motivations, and preferences, you can tailor your message to resonate with them and achieve your desired outcome. It's also important to consider where your audience spends their time online and what channels they use to consume information. This will help you determine the best platform to reach them and ensure that your message is seen by the right people.

A la hora de enfrentarte al síndrome del folio en blanco y como técnica infalible de copywriting, sugiero empezar por el principio: "Buscar nuestro mensaje", este punto es quizá lo más importante de todo, saber a quién vamos dirigidos y diferenciar cuando sea el caso, al cliente del comprador. Podemos hacernos una pregunta: “¿Cómo vamos a comunicar lo buena que es nuestra marca?”, ojo que esto es una cuestión relativa al mensaje, no al soporte, y para ello, te doy tres consejos: Coherencia, coherencia y… ¡Coherencia!

In today's competitive job market, candidates seek more than a job description – they seek a compelling proposition. Highlighting not just what your company requires, but what it offers, is crucial. Emphasize how working with your company fosters growth, learning, and career achievement. Showcase the alignment of their values with your company culture and illustrate their role in contributing to your mission and vision. Move beyond listing features, tap into emotional triggers like passion and curiosity, fostering a deeper connection with potential candidates.

Make your Copy short, concise and impactful Avoiding jargon is crucial, but if your audience possesses a highly specific skill set, speaking their language may enhance understanding and connection. Let's say you're addressing a group of software developers. Instead of using generic terms, you might say: "Optimize code efficiency by leveraging advanced algorithms " Here, the message is tailored to resonate with the specific skills and expertise of software developers, using terms they're familiar with. This level of copy showcases your credibility and using Using industry-specific terms ensures that your message is clear and easily understood by your target audience

Think about where can you reach those people. Social media posts and ads are sometimes not precise enough and are shown to the wrong audience. For these cases, you might think of a copy that engages a broader group to send the ad to your target personas.