How can you use email to network more effectively with prospects?

There are three things to consider when considering emailing a prospect: 1. Ideal Customer Profile. Is this company a good fit for my product or service? Usually these identifiers are things like Industry, Size of Company, Location, etc. 2. Key Buyer Personas. Is this person a good fit for my product or service? Usually this is identified based on the Title, Role, or Department. 3. Messaging. Choosing a message that will resonate with this prospect. If you have empathy for what they’re trying to accomplish and if/how your product t or service can help them achieve these goals.

To enhance your email marketing by understanding your audience better, consider these tactics: Surveys: Send short surveys for direct feedback. Engagement Tracking: Analyze which parts of emails get the most interaction. Segmentation: Group your audience based on interests and behaviors. A/B Testing: Experiment with different email components. Social Media Insights: Use social media activity to guide content. Personalization: Customize based on past interactions. Event Invitations: Invite to webinars and events for engagement. Industry Trends: Include relevant trends in your content. Customer Journey Mapping: Tailor emails to different stages of the customer journey. Responsive Design: Ensure emails are mobile-friendly.

The fastest way to resonate with your audience is to demonstrate "competence" and "relevance" in your body copy. How? Do some research on their specific industry and be upfront about the value you can provide them. Brandish any form of social proof that applies (but be careful, the wrong type of social proof may backfire). Think using SMEs as social proof when trying to sell to MNCs.

It is advisable to test different call-to-actions in your cold emails. The reason? Some prospect type work better with a CTA that are more frictionless (usually when your offer is experimental). You can afford to go with a stronger CTA if your body copy resonates with your target audience and you have a strong offer. As an email marketer, testing every element in the email is crucial.

Open rates and response rates aren't good markers for tracking the efficacy of your email campaigns. Positive responses (out-of-office or autoresponders don't count) are what matter at the end of the day to book a meeting.

I find reaching out to prospects on LinkedIn to be more efficient, as it allows for direct and professional engagement tailored to their industry and role.

In my experience, cold emails are used to get meetings. And it's also a numbers game, you should send like 100 to get 8 responses. I prefer contacting prospects through LinkedIn it's more efficient.

I don't think emailing is the best way to network with prospects. Instead, I recommend attending targeted events and chatting on LinkedIn.

Firstly... Believe in the email's power! 📧 Trust me, It's the second most underrated tool in sales (after the phone obviously). To supercharge networking, automate with tools. Yes... Automate, Automate and Automate more... Let technology network for you! Group prospects by locations, preferences, stages in the sales process, interests, etc then personalize content the content accordingly. Bifurcate, sequence, and voila – networking on autopilot! It's not as easy as I made it sound, but not as tough as I'm making it sound now. 😉 Go get it! #SalesProspecting #Prospecting #Networking #Sales #KK