How can you pick the right sports ticketing services for your stadium?

Here's how you can pick the best service: - Assess your needs: consider stadium capacity, typical attendance, types of events hosted, and your fanbase - Research potential providers and evaluate technology and integration capabilities: look for companies with experience in you sport or similar sports and the best ticketing technology should handle high volumes of transactions - Consider fan experience: evaluate how each ticketing service impacts the fan experience - Review security and compliance: security is critical for protecting fan information and safe transactions - Request demos and trials

The most important thing to remember is your Brand and the fact that local Fans in your area are the long-term money you need to survive. The last thing you want, especially in today's environment, is to be associated with bait-and-switch tactics as our Government catches up and stops the unfair practices that have reined in the industry for far too long. A team must make sure, above all else, that their reputation stays golden. At TixFan, we compare Fan Relations with Revenues and determine the most profitable way without allowing anti-consumer practices to harm your image. Today's consumers are more intelligent and aware than ever before. Take care of the most important stakeholders (Fans) and reap the rewards you deserve.

Para escolher o serviço de venda de ingressos ideal para o seu estádio, considere a capacidade de personalização, a facilidade de uso para os fãs e a integração com outros sistemas de gestão de eventos.

Read customer reviews and case studies to see how other stadiums have used similar ticketing services. Consider attending industry events and conferences to learn about the latest ticketing technologies and trends. Consult with a ticketing industry professional for expert advice tailored to your specific stadium and goals. By clearly defining your goals and budget, thoroughly researching ticketing service options, and negotiating effectively, you'll be well-positioned to choose the right platform that enhances the fan experience, streamlines operations, and contributes to your stadium's long-term success.

Try to figure out, what are the essential goals for you: - fast service, - numerous transactions at once, - fully remote process, - automatization, - or something else. This will allow you to clearly evaluate all the given options by comparing to what extent they meet your initial demands against the budget you neet to have to secure them.

Consider the pricing model of the ticketing service, including setup fees, transaction fees, and any additional charges for premium features or support services. Compare pricing options from different providers to find the best value for your budget.

Selecting the right sports ticketing service involves comparing features like online/mobile ticketing for convenience, dynamic pricing for revenue optimization, analytics for data-driven decisions, and CRM for customer satisfaction. Assess your stadium’s specific needs, then evaluate each service's capabilities in these areas. Actionable step: Conduct a thorough needs assessment of your stadium, then match potential ticketing services’ features against these requirements, ensuring a choice that enhances fan experience and operational efficiency.

Mobile Ticketing: Seamless process for purchasing, managing, and transferring tickets on mobile devices. Interactive Seat Maps: 3D visualization tools for fans to select seats with clear views and explore different seating options. Secondary Marketplace: Secure platform for fans to resell unwanted tickets within defined parameters. Self-service Account Management: Features for fans to easily update their profiles, purchase history, and manage ticket preferences. Fan Engagement Tools: Options for targeted promotions, loyalty programs, and integration with social media platforms.

Read customer reviews: Look for reviews from other stadiums and sports organizations using the ticketing service. Pay attention to feedback on responsiveness, issue resolution times, and overall satisfaction with customer support. Industry publications and reports: Review industry publications or analyst reports that evaluate customer service experiences with different ticketing service providers. Contact the support team: Reach out to the ticketing service's customer support using various channels (phone, email, live chat) and ask specific questions related to your needs. This gives you a firsthand experience of their responsiveness and knowledge base.

It is important that testing should be done extensively to make sure all the required features are working properly. It is also gives a chance to see if all the needs are fulfilled in the system. Testing also should be done on different devices ie desktop/laptop/phone to see how the user interface looks and feel from user perspective.

Create a testing checklist: Develop a checklist outlining specific features and functionalities you want to evaluate during the trial or pilot program. This ensures a focused assessment and avoids missing crucial aspects. Involve key stakeholders: Include relevant staff members (IT, marketing, operations) and potentially fan representatives in the testing process to gain a well-rounded perspective. Compare results with other services: If considering multiple ticketing service options, conduct similar trials or demos to compare their functionalities and user experiences before making a final decision.

Focus on Value: Frame your negotiation around the value proposition. Emphasize how the service will benefit your stadium (increased sales, fan engagement, operational efficiency). Start with Fees: Fees are often the most negotiable element. Compare the proposed fees with industry standards and pricing from other providers. Negotiate lower per-ticket fees for high-volume events. Explore tiered pricing based on event size or ticket price point. Discuss potential discounts or bundled packages for additional services. Service Level Agreements (SLAs):  Negotiate faster response times for customer support during peak periods. Consider uptime guarantees for the ticketing platform to minimize downtime during sales or events.

To pick the right sports ticketing service for your stadium, consider factors like user experience, mobile capabilities, ticket distribution channels, analytics and reporting features, integration with other systems, pricing, customer support, and scalability to accommodate your stadium's growth and unique needs. Additionally, seek recommendations from other stadium operators and carefully evaluate demos or trial periods before making a decision.