How can you make product messaging more engaging for auditory learners?

If you're a product marketer, you know how important it is to craft compelling and clear messages that resonate with your target audience. But did you know that different people have different learning styles, and that some of them may prefer to hear rather than read your messages? According to research, auditory learners make up about 30% of the population, and they learn best by listening to information, rather than seeing it visually or doing it hands-on. In this article, we'll share some tips on how you can make your product messaging more engaging for auditory learners, and why it can benefit your overall marketing strategy.

1 Use stories and examples

One of the best ways to capture the attention of auditory learners is to use stories and examples that illustrate your product's value proposition, features, and benefits. Stories and examples help auditory learners to connect emotionally with your product, and to remember the key points you want to convey. They also make your product messaging more relatable and human, rather than abstract and technical. When you use stories and examples, try to use vivid language, sensory details, and dialogue that appeal to the ears of your listeners.

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Seif Abdelghany

The Master Product Manager The Consumer Electronics Expert
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Consumer gets hammered with over 60,000 messages per day, majority of them are visual messages where auditory message have been seeing decline over the last few years only to tick during Covid with podcasts. 2 year ago my team developed an amazing auditory campaign for a new product where we learned the following 1) Audio messages can seem more personal especially when crafted with right words, voice and background music that it can inspire big emotions 2) it can more penetrate channels that visuals don’t like podcasts that your target consumers listen to 3) everyone and I mean everyone loves to hear a story which is very difficult to communicate over a photo and much cheaper and more mysterious than video messaging

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Mohammad Ahmed Sleem

Water care Design Lead & Cairo Studio Mgr APAC-MEA
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It must touch upon the consumer’s experience and the place and time in which the consumer will use the product. This means a proactive study of the pillars of experience and the purchase and use journey before presenting the story.

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2 Incorporate audio and video content

Another way to make your product messaging more engaging for auditory learners is to incorporate audio and video content into your marketing mix. Audio and video content can help you to deliver your product messages in a more dynamic and interactive way, and to showcase your product in action. You can use audio and video content to create podcasts, webinars, demos, testimonials, tutorials, and more, depending on your goals and audience. When you create audio and video content, make sure to use clear and concise narration, catchy music and sound effects, and high-quality production.

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Claudia Romero-Dneprovski

Business-Minded Multimedia Producer | Digital Marketing | Graphic Designer | Fundraising | Event Planning | Research & Budgeting
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I believe in the power of music. You may see something but can have no effect on your emotions. The minute that image or video is accompanied by music, wow, it can take another turn.

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Mohammad Ahmed Sleem

Water care Design Lead & Cairo Studio Mgr APAC-MEA
(edited)
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Combination of music, visual movement and even scent should evoke the essence of the brand's ethos in simple, impact details.

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3 Repeat and summarize your messages

A third way to make your product messaging more engaging for auditory learners is to repeat and summarize your messages throughout your marketing materials. Repetition and summarization help auditory learners to reinforce and recall the information they hear, and to avoid confusion and distraction. They also help you to emphasize your main points and call to action, and to create a consistent and coherent message across different channels. When you repeat and summarize your messages, try to use different words, phrases, and formats to keep your listeners interested and engaged.

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Mohammad Ahmed Sleem

Water care Design Lead & Cairo Studio Mgr APAC-MEA
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Anticipating the user experience to bring it to the center of attention in three dimensions - time, space and emotions - allows us to build step by step perspective ,Engagement, Conversion and interact with .

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4 Ask questions and invite feedback

A fourth way to make your product messaging more engaging for auditory learners is to ask questions and invite feedback from your audience. Questions and feedback help auditory learners to participate and interact with your product messages, and to apply them to their own situations and needs. They also help you to build rapport and trust with your audience, and to gather insights and testimonials that can improve your product and marketing. When you ask questions and invite feedback, try to use open-ended, relevant, and specific questions that encourage thoughtful and honest responses.

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Claudia Romero-Dneprovski

Business-Minded Multimedia Producer | Digital Marketing | Graphic Designer | Fundraising | Event Planning | Research & Budgeting
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Questions make us to avoid any judgement. It's about caring what the other person has to say. A powerfool tool indeed. A short and simple question can result in more information to know how to serve your client or market in a different way, how to improve.

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5 Use mnemonics and acronyms

A fifth way to make your product messaging more engaging for auditory learners is to use mnemonics and acronyms to help them remember your product's name, features, benefits, and differentiation. Mnemonics and acronyms are memory aids that use words, letters, sounds, or images to represent or associate information. They can help auditory learners to recall and retain your product messages more easily and effectively, and to differentiate your product from your competitors. When you use mnemonics and acronyms, try to make them catchy, memorable, and meaningful for your audience.

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Preethy Ann Kochummen

Marketing Leader - AI & Tech | Marketing Strategy | B2B SaaS | Advisor | Speaker | Mentor | Lecturer
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As one of the techniques to improve memory and retention, this is also a great way to emphasize product messaging for auditory learners. Many of the frameworks and ideas we recall long after we've heard them, are acronyms that are easy, repeatable, and meaningful, for example, SMART goals, SWOT analysis, VIBGYOR!

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6 Test and optimize your messages

A sixth way to make your product messaging more engaging for auditory learners is to test and optimize your messages based on the feedback and results you get from your audience. Testing and optimizing your messages can help you to measure and improve the impact and effectiveness of your product messages, and to tailor them to the preferences and needs of your auditory learners. You can test and optimize your messages by using tools and methods such as surveys, interviews, focus groups, A/B testing, analytics, and more, depending on your resources and objectives.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you make product messaging more engaging for auditory learners?

1

2

3

4

5

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1 Use stories and examples

2 Incorporate audio and video content

3 Repeat and summarize your messages

4 Ask questions and invite feedback

5 Use mnemonics and acronyms

6 Test and optimize your messages

7 Here’s what else to consider

Product Marketing

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How can you make product messaging more engaging for auditory learners?

1

2

3

4

5

6

7

1 Use stories and examples

2 Incorporate audio and video content

3 Repeat and summarize your messages

4 Ask questions and invite feedback

5 Use mnemonics and acronyms

6 Test and optimize your messages

7 Here’s what else to consider

Product Marketing

Rate this article

Thanks for your feedback

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