How can you maintain rapport with a client after coaching ends?

1 Send a thank-you note

A simple but effective way to show your appreciation and care for your client is to send them a thank-you note after your last session. This can be a handwritten card, an email, or a video message, depending on your preference and your client's personality. Express your gratitude for their trust, feedback, and achievements, and highlight some of the key outcomes and learnings from your coaching. You can also invite them to share their feedback with you or on a platform of their choice, such as Google Reviews, LinkedIn, or your website.

2 Offer a follow-up session

Another way to maintain rapport with your client is to offer them a follow-up session after a certain period of time, such as three or six months. This can be a complimentary or discounted session, depending on your business model and your client's needs. A follow-up session can help you check in on your client's progress, celebrate their wins, address any challenges, and reinforce the coaching tools and strategies they learned from you. It can also be an opportunity to explore further coaching possibilities or referrals.

3 Share valuable content

One of the best ways to stay relevant and helpful to your client is to share valuable content with them on a regular basis. This can be in the form of a newsletter, a blog post, a podcast, a webinar, or a social media post. The content should be relevant to your client's goals, challenges, industry, or interests, and provide useful insights, tips, resources, or inspiration. You can also personalize the content by adding a note or a question that relates to your client's situation or feedback. Make sure you don't spam your client with too much or too frequent content, and respect their preferences and boundaries.

4 Celebrate their milestones

Another way to show your interest and support for your client is to celebrate their milestones and achievements. This can be done by sending them a congratulatory message, a gift, or a card when they reach a goal, complete a project, launch a product, win an award, or have a personal event, such as a birthday or an anniversary. You can also acknowledge their milestones publicly by liking, commenting, or sharing their posts on social media, or by giving them a shout-out on your own platforms.

5 Ask for referrals

The ultimate sign of rapport and trust with your client is when they refer you to their network. Referrals are one of the most powerful ways to grow your business and attract more ideal clients. However, you don't have to wait for your client to spontaneously recommend you to others. You can ask for referrals proactively, but tactfully, after you have delivered value and results to your client. You can ask your client if they know anyone who could benefit from your coaching, and if they would be willing to introduce you to them or share your contact details. You can also offer incentives, such as discounts, bonuses, or gifts, to reward your client for their referrals.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?