How can you design a sales funnel that avoids common mistakes?

Get the right skilled people / company to assess and decipher data points about customers and their journey - data tells a story, but read superficially could lead to incomplete consumer strategies

I think it starts with ensuring the size of your funnel matches the size of your target audience. If you're going after ladybugs, let's say, your funnel should be perhaps 18" wide ad the top and can be as small as 1/4" at the bottom. If your're hoping to catch B2B procurement managers, your funnel should be at least 200' wide at the top and no smaller than 3' at the bottom. Fortunately, if either get stuck in the narrow end, optimal conversion can be achieved by poking them gently with a stick.

One of the most common issues with sales funnels is a lack of personalization. Consumers are extremely smart, and the one-size-fits-all approach that most sales funnels typically employ is not an effective strategy for truly moving the needle. Tailoring experiences to meet individual customer needs not only enhances engagement but also significantly increases conversion rates.

Start by clearly defining your TG and understanding their needs. Create compelling and informative content at each stage of the funnel to guide prospects seamlessly from awareness to conversion. Ensure a user-friendly and intuitive website or landing page, optimizing for mobile devices. Implement strong calls-to-action and minimize form fields to reduce friction in the conversion process. Regularly analyze and refine your funnel based on data and feedback, addressing any bottlenecks or drop-offs. Personalize communication and follow-up strategies to nurture leads effectively. Lastly, prioritize customer satisfaction and post-purchase engagement to encourage loyalty and referrals, fostering a continuous cycle of success for your sales funnel

In sales, ROI stems from EQ-driven human engagement. Leveraging EI to sync with client psyches is pivotal. Acknowledge their emotions, foster empathy, and monitor your affective state. As Goleman posits: Empathy is critical in deal-making. It's about trust, rapport, and mastering the subtle art of human insight.

Research is the founding stone of a strong buyer persona and buyer journey. but what comes after the deep search is what really matters. I found focus groups to be very insightful, specially when we are in the marketing strategy building phase. Focus groups are the smartest and most efficient way to make every thing you create in marketing more relatable from the beginning and avoid mistakes that might cost so much.

First, like many other's share it's critical to define your target customer segments at the top of the funnel. Make sure each stage addresses common questions and objections. Break stages into small commitments users feel comfortable taking. Use simple, problem/ benefit-driven copy - avoid hype. Test and optimize each aspect through real user data and see where the hotspots are!

One of the keys to understanding your audience is to understand what problem you solve for them. What is their primary concern within their company? Once you identify that, you will be able to tailor your outreach accordingly. Some great ways to research are to listen, interview, and read industry/role-specific publications, and one thing that I always look at is job descriptions. These tools will all help you create a more accurate persona and understand your prospect more deeply.

The obvious answer is not to use outdated and jargony notions like "sales funnels". Are we still in 1998? Treat the people we're selling to like humans, not like sand to be funnelled. Ideally each one as an individual - just like yourself. Yes, it's hard, but nothing good is ever easy. Do you like to be funnelled?

Be Concise and Specific: Your value proposition should be concise, specific, and easy to understand. Avoid using jargon or overly technical language that may confuse your audience. Instead, use clear and simple language to convey the value proposition in a compelling way. Highlight the Solution: Clearly articulate how your product or service addresses the problems or needs of your audience. What specific benefits does it offer? How does it improve their situation or make their lives easier? Focus on the unique features, functionalities, or advantages that set your offering apart from competitors.

In my experience of working in different business ecosystems, one crucial aspect that makes most difference is having a clear value proposition. Not having a clear north star to steer towards makes all the parallel funnels, campaigns and functionality asynchronous. If every piece of your digital content and physical touch points showcases a single intent in unison, the experience becomes more candid and cohesive.

La definición de la propuesta de valor es tremendamente importante, muchas veces se configura en términos de lo que el empresario quiere vender y no en términos de lo que el cliente necesita, este último enfoque es el que debe de prevalecer.

Keep it simple! If you're in a creative role, focus on hitting the right message with the people you know best. Reach out to customers when they're most open to it and with an approach that shows integrity and brand personality. A sales funnel is just strategic conversations with fellow humans. My advice is to get the WHY, who, what, where, when, and how down really well and not get bogged down in minutia. #simplicity #integrity #brandloyalty

Think of it as creating a captivating performance that captivates your audience and leaves them wanting more. By optimizing your conversion paths, you can lead your audience on a journey that not only meets their needs and expectations but also inspires them to take action and become loyal advocates for your brand.

La propuesta debe responder a la siguiente pregunta: ¿qué es lo que me hace único en el mercado? La propuesta de valor puede resumirse en una frase que, con técnicas creativas, debe comunicarse a través de todos los canales de la marca. Puede centrarse en el precio, el producto/servicio, la experiencia del cliente o los valores de marca.

Define your target audience. Once you understand their key defining attributes, observe their behavior. Earn their trust and use social proof to help acquire it. Make sure your core values and brand beliefs stand out and resonate in your creative. Find consistency in with your tone, brand voice, and the over all look and feel of your marketing to build awareness and recognition. Use UGC and Reviews to help acquire new customers. Personalize your communication in your messaging once they are engaged with your brand. Build a community around your brand and make sure your messaging aligns. Stay authentic and true to your core values.

Designing a sales funnel that avoids common mistakes involves clearly defining the customer journey, optimizing each stage for conversion, addressing customer pain points, providing valuable content, and continuously testing and refining the funnel for improvement.

What do you do that they need that no one else has? Nothing else matters. LinkedIn wants more words. Ok. To know this you have to know your product and be conversant with an easy command of the language that describes the particular concepts that matter. Then you have to learn everything there is to know that’s relevant about your target. Quantity of data = quantity of money. Don’t over or under research. Don’t let the granularity of these questions make you think these are the right questions and what matters. They aren’t. Everyone has a style. The style works if you know your business. If you know your business, whatever your style is will bring it home to you. You need a meeting of the minds. You need to close.

I'm going to give you the dumbed-down version: - Are you a pain killer or a vitamin? Or, even more simple: are a must-have or a nice-to-have biz. What pain point do you solve? There seems to be a character count minimum so people can ramble on seeming fancier than they are, so this is a rambling paragraph to meet thresholds.

A crucial aspect of designing an effective sales funnel is maintaining engagement with leads that didn't initially convert. It's a common oversight to focus solely on the journey through the funnel and neglect those who exit without converting. However, these leads can still hold significant value for future opportunities. Implement strategies such as enrolling them in monthly newsletters or introducing them to new funnels based on fresh data and insights about your product.

The one thing to remember when optimising [anything] is that one opinion does not a data set make. Gather extensive feedback and Hotjar tests to see whether your audience is taking the path you hope, and if not, you know what to do! I will always recommend hiring a UX designer at this stage, they will save you ample time, headaches and money by plotting conversion paths right the first time.

For truly optimizing conversion paths, advanced audience segmentation and dynamic content adaptation are essential. Understanding each customer segment's interaction with your brand allows for tailoring their journey with personalized content, guiding them closer to conversion. Implement A/B testing to refine these paths, ensuring content relevance and engagement at every step. This strategy enhances user experience and increases conversion rates by delivering targeted messages and offers based on the user's specific actions and stage in the sales funnel.

Designing a successful sales funnel involves several key considerations. Utilize data-driven decision-making by analyzing user behavior and adjusting your funnel accordingly. Regularly monitor key performance indicators (KPIs) to identify any bottlenecks or areas for improvement. Additionally, ensure a seamless transition between funnel stages, providing a smooth customer journey. Adaptability to changing market trends and customer preferences is crucial for long-term success. Regularly refine your sales funnel based on data insights to optimize conversion rates and maximize results.

Optimizing conversion path is why so many people fail at sales... they lose creativity in the state of rejection. An early lead is not a code to close, but signal the other working teammates.

Para otimizar os seus caminhos de conversão, você precisa ter claro no papel quem são as personas impactadas pelo seu produto. Decisores e influenciadores em um funil de venda, precisam receber mensagens adaptadas ao seu interesse. Mais do que isso, precisam que a atenção seja capturada no momento certo, com o approach certo. Não adianta abordar um cliente que não tenha tendência nenhuma em consumir o seu produto naquele momento, isso é rasgar dinheiro e perder eficiência.

I'm going to give you the dumbed-down version: - Make users flooooowwwwww. If a user has to think, you've messed up. People should just flow like water baby. - Don't sell. Selling sucks. Do you want to be sold to? Then why the hell are you doing this to someone else? Add value with each touchpoint or don't bother. There seems to be a character count minimum so people can ramble on seeming fancier than they are, so this is a rambling paragraph to meet thresholds.

Provide valuable information or insights to build trust and interest. Segment your audience to tailor the messaging to their specific needs. Utilize email newsletters, webinars, and e-books to deepen engagement.

Análisis constante, experimentación y mejora. Son las bases para optimizar las rutas de conversión. Implementa estrategias y herramientas adecuadas. Automatización inteligente. Diseño intuitivo. Llamadas a la acción claras. Implementa programas de fidelización. Crea una comunidad donde puedan compartir experiencias. Identifica puntos de fricción. Centraliza la información de tus clientes en un CRM. Obtén datos valiosos con G4, hotjar y otras herramientas. Al implementar las estrategias y herramientas adecuadas, puedes aumentar las conversiones, fidelizar a tus clientes y hacer crecer tu negocio.

Para diseñar un embudo de ventas efectivo y evitar errores comunes, es crucial optimizar las rutas de conversión. Esto implica eliminar obstáculos y fricciones en el proceso de compra, guiando a los usuarios de manera intuitiva desde la conciencia hasta la conversión. Al analizar datos de comportamiento y realizar pruebas A/B, podemos identificar y mejorar los puntos débiles del embudo, asegurando una experiencia fluida y satisfactoria para los clientes, lo que resulta en mayores tasas de conversión y lealtad a la marca.

If you actually “nurture” your leads, have something valuable to offer l AND know your target prospects, there are few reasons for missing out on sales opps. The primary reasons someone won’t sign are due to: 1. Budget Restraints (helpful if you can work together on price but I know many sales professionals don’t have a ton of wiggle room there) 2. Timing/They see value but there’s no need (ex. I am a startup, I don’t need Salesforce - it’s amazing and has all the bells and whistles, I just don’t need it) 3. Negative previous experience with your product/service/company (if you know what you’re doing, win back accounts are a piece of cake) Educate yourself, nail the value prop, keep your word, be consistent, sincere and humble - close!

Depois que você definiu as personas, adaptou as mensagens, e capturou a atenção do lead, você precisa nutri-los. Nutrir significa engajar de uma maneira natural, que ele não sinta vontade de ir embora, e queira ficar cada vez mais próximo.

For online interactions, I would suggest delaying customer data collection until potential buyers have been better informed whilst retaining anonymity. Too many people are scared off by requests for personal information prior to receiving detailed product information and pricing.

Basado en mi experiencia, es crucial generar materiales adicionales que se enfoquen en diversas perspectivas y audiencias después de analizarlas. ¿Por qué es tan importante? Porque este contenido puede ser el último empujón necesario para convertir a los clientes potenciales en clientes reales. Es en este momento donde el acompañamiento a los clientes potenciales realmente da resultados.

I'm going to give you the dumbed-down version: - add value, make their life better, add value, make their life better. Do that enough, you'll get a sale and an advocate. Thats gold. There seems to be a character count minimum so people can ramble on seeming fancier than they are, so this is a rambling paragraph to meet thresholds.

¿Sabías que la automatización de marketing puede ayudarte a aumentar tus ventas en un 50%? Tips para una automatización exitosa: Define un objetivo claro y medible. Segmenta tus leads para enviarles contenido relevante. Crea contenido de alta calidad que aporte valor a tus leads. Diseña un flujo de automatización sencillo y fácil de seguir. Monitoriza los resultados y ajusta la automatización para mejorar su rendimiento.

I've supported clients in maintaining ongoing communication and nurturing beyond the initial interaction. Through strategies such as email sequences, retargeting ads, and personalised outreach, we keep prospects engaged and guide them through the funnel towards conversion.

La nutrición de clientes potenciales tiene 1 punto crucial: Posicionamiento de marca: Si no eres relevante para ellos no importa la cantidad de información o mensajes que envíes, tu CPA siempre sera muy alto y no es escalable. Una vez que eres relevante puedes implementar distintos modos de nutrición como un newsletter, blog, webinar, campañas mensajes automáticos por WhatsApp, marketing de contenidos y otros. Todo va a depender de tu publico objetivo y del presupuesto, pero vuelvo al punto crucial... Si no eres relevante puedes llegar a ser molesto.

Nurturing leads is important. At the same time, it is also important to achieve a good balance between "I don't remember who you are and why I am on this list" and "this is annoying". Try providing relevant content and opportunities. Specifics depend on product or service being sold.

Here, sales alone cannot do the job. The marketing team needs to step up to make the process a little easier. Similarly, the sales should work in coordination with marketing to define a successful buyer journey.

Check in! Customer retention isn't about customers getting involved with your brand. Its about getting involved with them, or their brands. Ongoing or endearing approaches like Loyalty programs are often one-sided. Engaging with customers. Listening, and then demonstrating evolution or improvement will make your brand magnetic.

I'm going to give you the dumbed-down version: OBSESS OVER CUSTOMER VALUE. Without your customers, you're nothing. Obsess over their well-being and how to make their lives better. There seems to be a character count minimum so people can ramble on seeming fancier than they are, so this is a rambling paragraph to meet thresholds.

Mais difícil do que conquistar um lead, é fideliza-lo. E quanto mais fiel, maior o LTV! Lead fidelizado e engajado, te garante muito mais do que receita, ele garante aprendizado. Lead fidelizado, te recomenda. Lead fidelizado, é defensor da marca.

Customer retention is crucial for business success. It costs less to retain existing customers than to acquire new ones. Loyal customers often spend more and are more likely to recommend your business to others. They contribute to stable revenue streams and provide valuable feedback for improvement. Retention builds strong relationships, fostering trust and brand loyalty. It also helps withstand competition by creating a barrier to entry for rivals. Ultimately, prioritizing customer retention enhances long-term profitability and sustains business growth.

En la técnica del dobel embudo, el segundo se refiere a todos los paso que tienes que dar para fidelizar el cliente y desarrollarlo vendiéndole más cosas, haciendo crosselling y upselling, así como alargando la vida del mismo. El diseño de la vida del cliente es fundamental para ello.

Follow up with customers to ensure satisfaction. Provide excellent customer service and support. Engage them with upsells, cross-sells, and loyalty programs.

Construye relaciones duraderas basadas en valores compartidos. ¿Sabías que los clientes leales son un activo invaluable para tu empresa? Más allá de la simple fidelidad a tus productos o servicios, estos clientes comparten tu visión y se convierten en verdaderos embajadores de tu marca. Te comparto 3 claves para lograrlo: Ser una empresa con valores claros y sólidos te permite conectar con clientes que se identifican con tu filosofía. La autenticidad es clave para construir relaciones duraderas. Ofrece soluciones y experiencias que superen las expectativas Sé honesto, transparente y responsable en tus acciones. Demuestra un compromiso real con la sostenibilidad, la responsabilidad social y la ética.

Retaining customers is crucial for success because they represent satisfied individuals who have already invested in your product or service and might have one or two good things to say about you to their immediate circle (people trust people). By nurturing these relationships through loyalty programs, referrals, and feedback, you increase their lifetime value and transform them into brand advocates. These loyal customers (hopefully die-hard fans) not only provide repeat business but also attract new prospects through social proof and testimonials. By showcasing customer success stories, you build trust and credibility, ultimately fostering a strong and loyal customer base.

El CPA de un cliente nuevo es más alto al de un cliente recurrente. Es más barato fidelizar que convencer en la mayoría de los casos. El panorama después de conseguir la venta debe ser claro, algunos ejemplos: - Clubs de beneficios para clientes con descuentos por temporada o accesos preferenciales. - Promociones por temporada y productos innovadores de oferta limitada. - Facilidades para modificaciones y resolución de problemas con atención al cliente. El control interno de los procesos y gestiones en relación al cliente como también de la calidad del producto va hacer que la gente vuelta. Un buen producto o buen servicio se vende solo.

Very true! Recurring sales are everything! Listening to and engaging with feedback is super important. Offering incentives to existing customers, not just new ones, is also a good strategy. Don't underestimate the power of referrals. New customers always trust someone they know much more than ads or social media.

El embudo da inicio desde la construcción del buyer persona, conocer cuales son sus puntos de dolor y desarrollar un storytelling acorde a cada una de las audiencias (segmentación), posteriormente se da el proceso de captación de leads mediante diferentes canales web, landing page, etc... acorde al interés del lead se da inicio al proceso de nutrición hasta convertirlo en cliente.

Sometimes we need to learn a bit more about our own products to better create our marketing and sales funnel. It is vital to have market research from 3rd party research to actually experiencing the customer journey. Don’t miss out important target audience, sales windows, and opportunities!

Instead of employing tricks and hacks and strategies that lift, how about focusing on telling your authentic story in a compelling way and investing in engaging, real, effective communications and customer service? It works. Trust me.

Avoid blind spots with a holistic approach: 1. Emotional Acuity: Elevate corporate emotional intelligence. It's crucial for enhancing customer satisfaction and loyalty. 2. Connection Catalyst: Emphasize proactive human connections to boost engagement and conversion rates. 3. Strategic Altruism: Embed CSR and charity in transactions, boosting customer trust and retention while benefiting society. 4. Predictive Engagement: Employ advanced calendars to foresee customer needs, aligning with the trend for personalized experiences.

Tenho visto a estratégia de cascata cada vez mais como uma opção de referência para construir uma relação maior com o público, entendendo as suas necessidades e aplicando isso junto às estratégias de vendas (funil). em resumo vejo como pontos importantes: - observe e entenda o processo como um todo. afinal todos tem um objetivo em comum, mesmo que em fases diferentes; - ouça, escute e reflita sobre o que seu público/consumidor está falando; - talvez seja clichê, mas acho legal reforçar que o seu produto final pode ser único, mas o seu público não; - a experiência pode ser um extra ao vender algo para um público novo. ou até mesmo para a sua base mais fiel.

El embudo ha de ser dinámico, se tiene que mover y permitir ver cómo transfieren los clientes por cada uno de los pasos. El diseño del mismo, ha de ajustarse a una realidad de la empresa, del sector, del producto, etc, aunque esencialmente todos son iguales, cada negocio tiene su particularidad, sus períodos de maduración y su dinámica

Here’s the big picture. You’re a person and so are your targets. The activity of sales between you is not a secret. 25 good clients would be a five star achievement. You can’t be everything to everybody. Be you to those who want you. It’s a human interaction. Do your best. You’ll get better every time. Early on selling stock photos in there 90s, I was closing an assignment long distance. Phone. I loved photography already. I had no grasp of the professional language, but I like and connect with people. I said We’d love to shoot you next Wednesday. With a camera, not a gun. I’m generally quick witted and word playful. I was slow that day. You can’t beat that. Note go sell your work to another human being.

Nothing kills a bad product faster than great marketing. Directly addressing the concerns of your most vocal public detractors (especially in social media) can be more valuable than just focusing on your brand champions. If you do everything right with your creative strategy, but disregard significant negative customer feedback - it will, at the very least, diminish the effectiveness of your campaigns and, at worst, constitute self-sabotage.

Fully test your steps and results to ensure maximum effectiveness on your overall results. Check your customer feedback as well as the analytics to boost your consumer satisfaction and conversion rates.