How can you create a sense of community in a new development project?

Creating a sense of community in new developments involves understanding resident needs, designing interactive spaces, and providing communal amenities. Encourage local commerce and smart technology use, promote inclusive governance, and celebrate diversity. Regular events, green spaces, and sustainable practices foster shared values. Continuously seek feedback and adapt to ensure an inclusive, vibrant community where residents feel connected and valued. It's about making a living space a thriving community hub.

Build a health and well-being strategy into the strategy so it’s the core theme …. Housing , leisure and employment all need to link to this and not the pure way round

It is key to engage the local community by doing detailed community surveys on how the development will fit in with the local community and their concerns about its impact

Good IRL place-making can facilitate organic community activity, but architecture alone cannot conjure communities from scratch. This requires thoughtful programming based on immediate context, shared values, daily routines/rituals and common goals. Also, today's post-pandemic consumers are both savvy and jaded: a yoga room and co-working space won't cut it. Lastly, Tech Fatigue is real: Gen Z will not bring the same enthusiasm for online life as X and Millennials did. This is a huge opportunity for place-makers: Next Gen RE Developers will need to dig deep to connect with these consumers.

Firstly, I feel a commitment to public use areas such as parks and possibly a community Centre depending on the size and scale of the project would be a great starting point.

As a real estate broker with Homevets Realty and a former Mayor of Killeen, I've had ample opportunities to foster community in new development projects. The key advice is to stay engaged and keep everyone informed by prioritizing transparency. Maintaining an open line of communication with stakeholders and leadership ensures that those supporting or opposing a project can voice their questions or concerns, fostering a collaborative and well-informed community environment.

Lo primero es definir a qué comunidad se apunta para definir diseños de viviendas como zonas comunes. Esto es fundamental para el éxito del proyecto.

Every time we approach a new project, the audience is first, however, as each destination is different so many variables shall be analyzed. I remember old professionals in the industry saying "build it, they will come"; WRONG answer. Who are we building it? What for? We know the path to make it happen from our expertise.

In a new development project, create a sense of community by designing communal spaces, organizing regular events, and establishing effective communication channels. Prioritize collaborative decision-making for shared amenities, fostering a sense of ownership. Implement welcome programs for new residents and encourage local businesses to contribute to the community's identity. Cater to diverse interests, promoting inclusivity. This comprehensive approach ensures that the development not only meets physical needs but also nurtures a vibrant and connected community.

Market research is essential in property development as understanding the demographic can make or break a scheme. It will affect the architecture, interior design, facilities and general resident communcation methods.

In apartment buildings, smaller informal settings can encourage people to connect and interact. Activated small planted seating alcoves, viewing areas on upper floors that breakup long corridors, practical communal spaces like shared laundries are some examples. In our social housing developments we are striving to bring peacemaking strategies into the design process to ensure that we utilise space effectively to create such opportunities as well as more formal spaces such as rooftop landscape areas for the benefit of our residents.

The shared spaces and amenities are obviously key to building a sense of community and a cohesive social unit which embraces all tenures,age,groups and communities One way to do this is to use part of the space to grow vegetables and fruit in communal gardens It is also essential to create a management committee and a facility where community events can be held.

Esto es el complemento del primer punto y diría que el más importante para ejecutar una excelente labor comercial. La calidad de formas de vida serán las mejores para construir una buena comunidad que hablará por sí sola de las bondades del proyecto.

Preferences in amenities are as well a variable that changes over the lifetime of a community. Today mature mix use or even new ones are struggling as the proper research was not conducted in early stages or the development was only conceived from a design perspective. We know how we had to help some clients to re-focus their development narrative and within it the best amenities.

It's key to understand the target market demographic and what would be most beneficial to them. For example creating coworking spaces for young professionals in apartment schemes is incredibly effective as so many people work from home now. Having a coworking space to go to makes WFH a less isolating option, they can feel part of a community without going into the office.

Also establishing an online platform, like a community website or social media group, facilitates communication and helps residents stay informed about local activities.

In the architectural phase, it is important to manage the building spacing, by means of managing the distance building to building which must be 10ft and also managing distance to the community areas which must have a 5ft off base line and a-managing the amount of frivolous materials.

The key ingredient to encourage community is having things to do with others, or creating a common purpose. Gyms really work as people are inherently working to a similar goal - something around getting fit. But group classes and sessions in the gym encourage interaction and will help friendship to happen. Similarly the rooftop won’t be a running track, a solo sport, but a 5 a side football pitch. Or it may have allotments created on it as this is a very likeminded pursuit, plus it creates stickability as it’s a long term enduring activity.

Build things people want to be a part of. This applies to both physical outlets and programming. All too often, people build outlets to check a box, not really considering what the demand will be, the seasonal usage, or how to maximize revenue utilizing the outlet. Really analyze the market and how you could do something you could be famous for (i.e., a never-before-seen spa, the best fitness center you have ever been in, or an incredible private restaurant serving fare you cannot access anywhere else.) Stay away from trends because…They are trends and will be gone before you know it. When you take the time to craft extraordinary experiences, you'll build a line of people wanting to belong.

In many cases, simply building shared spaces and amenities isn’t enough. Upon project completion the developer or property owner will need to actively promote and facilitate the use of these areas to ensure the formation of a thriving communal environment. Only when that community has formed some sort of critical mass and momentum can the developer step aside.

Ensure that your common area amenities can support opportunities for programmed of events and gatherings, and ensure that your program extends beyond space, utilizing technology to encourage communication between community members in newsletters, community forums, clubs, etc. Ensure that promotion of your program is robust and provide recap of events to keep involvement and participation high.

Organize regular community events, such as block parties, picnics, or cultural celebrations. Create clubs or interest groups for residents to join based on common hobbies or activities. Set up online forums or social media groups for residents to connect, share information, and discuss community matters. Use a dedicated website or app to provide updates, event calendars, and a platform for community members to communicate. Establish community programs such as workshops, fitness classes, or educational events. Support local businesses and involve them in community initiatives to strengthen local ties.

En mi experiencia, la creación de una comunidad no siempre es una prioridad en muchos proyectos, al menos en mi país. El enfoque suele estar más orientado hacia el corto plazo y el retorno de la inversión. Sin embargo, es importante reconocer que construir una comunidad sólida puede tener beneficios a largo plazo, como la fidelización de los clientes y la creación de un entorno colaborativo. Aunque pueda requerir una inversión adicional y un enfoque a largo plazo, la generación de comunidad puede ser un factor clave para el éxito y la sostenibilidad de un proyecto.

Os espaços de convivência devem levar em consideração as necessidades do público alvo do empreendimento. Em prédios pensados para um público jovem e solteiro, locais como coworking e petspaces fazem sentido e atraem público. Contudo, se for um prédio para famílias, também são necessários playgrounds/churrasqueira/piscinas para uma boa área de convivência.

Find ways to tap into your audiences deepest needs - wellness, learning, curiosity, hobbies, new skills, small things that enrich your life.

Programming is critical, how is it defined? how is it paid for? How the events are marketed and shared? What is the return on investment and return on experience? Only working with professionals who know what it means to handle a community and have clarity on these parameters can succeed on a short and long-term basis.

Events do not necessarily need to occur onsite. A group excursion can make for good bonding opportunities. The goal here is to create repeat activities which bring people back, again and again, much like a business desires regular repeat customers. Having spaces onsite where this happens may be preferable, but the activity and it’s enjoyment and engagement is the most important element for success. Think about church, people walk for miles because it’s important to them, not because it’s convenient.

Tell The World. Or at least your audience. Strategically designed communication plans that deliver beautiful, compelling stories on a regular basis are table stakes in today's world, yet so many developments neglect this part of the equation. Your members want to hear from you. They are looking to you to provide a reason for being there. Are you delivering what they want? Your communications need to rival that of your favorite retailer. Anything less than that is just checking the box again.

Organiser des événements et des programmes est une stratégie efficace pour renforcer le sentiment d’appartenance dans une communauté. Planifiez des activités variées, telles que des ateliers, des conférences, des rencontres informelles et des événements sociaux. Ces initiatives favorisent l’engagement, la collaboration et permettent aux membres de partager leurs expériences. En alignant ces événements sur les intérêts et besoins de la communauté, vous renforcez les liens et contribuez à créer une dynamique positive.

Associação de Moradores é uma excelente ferramenta para contribuir na geração de senso de comunidade entre os moradores de um bairro e promover eventos que fomentem o senso de comunidade. Além disso, também é um elo relevante de comunicação com o poder público, de maneira a cobrar ações efetivas da Prefeitura, em busca da manutenção das áreas públicas, reivindicações de seguranca, etc. Entretanto, para que uma Associação funcione efetivamente e seja sustentável ao longo do tempo e cumpra seu papel, é importante que ela seja criada e geria com ajuda de alguma entidade/empresa especializada, ou até mesmo da Incorporadora responsável pela implantação do empreendimento.

The use of social media is almost necessary in today digital world. The social media could serve as our listening ears. There should be a formal communication channel, APP based preferred, that is user friendly, to gather all feedback and for responses. There should be delegation of personnel to manage these feedback. Data gathered from these feedback should be analysed to form an action plan to engage the residents/occupants.

An online digital twin of the proposed project before it's finalized can be a fantastic way to create buy in. Highlighting potential zones of interest, upcoming retail attractions - or even places where community events will happen. As the subtitle suggests, these resources should be online and easily accessible to future residents.

The type of technology will vary depending on the demographic. We find this in our marketing of developments and we suggest different types of technology for different target markets. For example, for first time buyers and young professionals, social media, virtual realty and short videos are particularly effective ways to communicate.

I am afraid that prop-tech is vital, however, what is it? Will it be a cost burden? How can we leverage? There is a gigantic supply of technology and it is important to understand what adds value and what is a FOMO tech component.

In the uk it’s simple. Put a pub on site and demand under contract that these elements be incorporated. Create a committee to oversea the community inclusion and demand communication and an inclusive committee..create an endowment that allows the pub to be used for community activities and design and build the pub to comply with these outcomes..property doesn’t create community….people do…just make sure they have the tools..

Tech should be leveraged to make access to information easier and to keep those interested updated. But don’t ignore points of geographic usefulness like lobby’s, lifts etc. If there are places people go, think about how they can add value to the community.

In my experience a community app is theoretically a success but only if the majority of inhabitants of the development use it Therefore more technological education on taking up residence is required

A convivência online é possível hoje tanto por aplicativos personalizados quanto por grupos de WhatsApp. No Brasil, é muito comum vizinhos se comunicarem em grupos que criaram para compartilhar informações sobre segurança e gestão do prédio. Essa conexão vem se tornando essencial para formação de vínculos entre a comunidade e também para questões de segurança.

Les médias sociaux jouent un rôle prépondérants. Au-delà de transmettre des informations, cela permet d'échanger tant avec des professionnels sur des façons de faire, des idées à mettre en place, que d'attirer de potentiels clients qui n'osent pas franchir le pas. Il faut adapté sa communication en fonction de sa cible aussi.

Most project risks are rooted in poor communications with stakeholders. Great communication is E&O: early and often! Start early with engaging the community in the planning process and show that you’re listening to their needs, likes and dislikes, and hopes for the future. While what they want might not be most profitable, inclusion of community members and organizations in decision making and providing equity are key to a successful, well-supported development project. Whether a small development or a city master plan, surveys, open houses, pop-ups, interviews with local representatives, social media, and door-to-door engagements will bolster stakeholder support. And don’t forget to keep it going even after the project is complete.

Continuous dialogue and feedback is a prerequisite to a sustainable development and should be developed through as many Media channels as possible

Communication with our tenants, residents, and visitors is critical to improve any activity. How the KPIs are set will be the key control measure.

Most developers miss the local opportunity. Engagement with the local area can help lease up speeds, and allow for new residents to feel included and like they belong, and this is what community is all about. Also including likeminded locals helps build a longer term sense of belonging and will help residents choose to stay out for longer. The more friends people have in their locality, the longer they stay.

Una de las formas que hemos encontrado más acertadas para crear un sentido de participación en el caso de proyectos de desarrollo inmoibilario, es incluir en el comité de desarrollo a alguien representante de la comunidad. Esto puede tener grandísimas ventajas para trasmitir el valor que el proyecto puede traer a la vida y economía de la zona, al mismo tiempo de que al desarrollador le provee de insights muy valiosos en relación con la comunidad espera, desea y necesita .

Love this feedback. Continuous and often - that sounds little a winning combo to me. Keep communication easy so that you don't set up processes that are too difficult to maintain.

Your point regarding the continuous nature of community building is crucial. Establishing a sense of community is indeed an ongoing process that demands consistent feedback and active engagement from residents. The emphasis on soliciting feedback through various means such as suggestions, opinions, ratings, and testimonials demonstrates a commitment to responsiveness and adaptability. This feedback loop provides valuable insights into resident satisfaction and areas for improvement, allowing for continuous refinement of community features and activities. The suggestion to involve residents in decision-making, planning, and hosting of community events and programs is commendable. It not only empowers residents and fosters a ....

Ask ask ask, analyse, implement...ask again. This feedback loop is essential. Neat ways of soliciting feedback can be implemented from short form digital surveys to letterbox drops to using the relationships of your management, front of house or customer experience teams. Regardless of how it is done, getting residents to input into any events, activations and community building activities, is essential.

Early involvement of stake holders, clients and even non customers is extremely critical to set the foundation for a sense of community. Thereafter, to identify leads. For a community to function sustainably, it has to lead by the community. As a developer then would be to support these leads and to find ways to identify opportunities to further expand influence. These communities form opportunities to further build soft influence and character for the development.

Collaborative Projects :Initiate community projects that involve residents working together, fostering a sense of shared purpose.

A residential development doesn’t exist in a vacuum; it’s part of a larger community. The popular real estate trope, “location, location, location” doesn’t just determine monetary value, it’s also determinative of social value and other types of intrinsic value. One of the most important considerations in planning a residential development is the surrounding area and amenities. No matter how much thought and effort goes into connectivity through technology, common spaces, etc., residents also spend time in walkable neighborhoods, at local retail and eateries, etc., so the location of a development can determine the temperature and fabric of the community that occupies it.

1. Building a community takes time, so consistently nurture relationships and create an environment where residents feel connected and invested in their shared space. 2. Organize welcome events 3. Online forums or SM to connect virtually, share information, or organize local events. 4. Initiate community activities that require collaboration 5. Schedule regular events, movie nights, fitness classes, or dedicated clubs 6. Neighborhood associations 7. Establish effective communication channels, such as newsletters 8. Involve residents in the planning process of common areas & events. 9. Celebrate diversity within the community by organizing events that highlight various cultures & traditions. 10. Promote & support local businesses

While programs, events and amenities are crucial, the glue that binds it all together is hospitality. A relentless sense of service and care for the members of the community, partners and champions. People need to feel uniquely cared for as an antidote to the templated, technology based systems and processes of our day. Give a shit and success will follow.

Spend time in many different great places, steal ideas, combine them with others and make them your own. Go see a lot of real estate to inspire new ideas.

Establish relationships with residents in order to get continuous updated feedback about current status and wish-list that the Community Team could work on to improve satisfaction.

Think about the local area. What can be leveraged to make residents feel like they belong. And who locally is likeminded, who might join in with the building/developments residents and build long term bonds. By engaging with the local area and people value is added in both directions, and 1. Your residents will stay longer 2. You may gain new residents as locals decide your development is superior to where they live Importantly, you’re playing the long game. Start early, during the build, and nurture for the long term for the building, and allow it to bring value to the whole area.

- Encouraging local businesses within or near the development can foster a sense of community. These businesses often become gathering spots and contribute to the local economy. - A safe environment is key to a thriving community. This can be achieved through good design, effective management, and community-based safety initiatives.

It's essential to deliver creative workshops based around future visioning about the area. It's important to create a playful and creative environment where all ages can explore the possibilities. Avoid form filling by any means, there's tons of strategies to illicit the key information from the public.

What Gets Measured Gets Done. While it may seem counterintuitive, your approach to delivering an unforgettable social experience must be scientific. That adage, "If you want to accomplish something, figure out how to measure it," applies here. Are you assessing and measuring the responses from your members all along the way? Email open rates, social engagement rates, video viewership, attendance numbers, and so much more are all things that you need to constantly monitor and work to improve.

Je renforce l’appartenance à la communauté en favorisant la communication ouverte, en impliquant activement les membres dans les projets, en valorisant la diversité, en assurant la transparence et en écoutant attentivement les retours.