How can SEO professionals create content that ranks?

Answer questions that humans would be looking for and connect those to the product and end goal. Ask humans at the company what questions that prospects are looking for or asking and surface those as much as possible with content.

To create content that ranks well in search engines, SEO professionals should follow these key strategies: 👉 Research and target relevant keywords. 👉 Craft high-quality, user-focused content. 👉 Keep content up-to-date, especially for evergreen topics, to maintain relevance and authority. 👉 Optimize on-page SEO elements. 👉 Earn quality backlinks. 👉 Monitor performance and adjust as needed. 👉 Promote content on social media. 👉 Analyze successful competitors for insights. 👉 Consider local SEO and technical optimization.

-Tools like Google Keyword Planner and Ahrefs can help with keyword research. -Keyword optimization -Use headings, subheadings, bullet points, and short paragraphs to enhance readability. -Slow-loading pages can lead to high bounce rates, which negatively impact rankings of your website. -If your business has a local presence, optimize your content for local SEO, like location-based keywords and creating Google My Business listings. -Implement schema markup to provide search engines with data that enhances your content's appearance in SERPs, such as rich snippets and featured snippets. -Prevent duplicate content issues by using canonical tags and ensuring each page has unique, valuable content.

Answer the user query as completely as possible. Google seeks to reward the most complete content that gives the user what they're looking for. Think of every question or pain point a user might have and ensure your page answers that directly from the search results.

1. Do careful keyword research (manually , using some paid tools like semrush, ahref etc., competitor analysis) 2. Strategize content pillar strategy (by incorporating keywords in your blogs, articles etc and link them internally). PS : content should talk about prospect pain points and how to solve it.

1.Write content for Humans not for search engines 2.Understand User Intent: Consider the intent behind the keywords. Are users looking for information, a product, a service, or a solution to a problem? Tailor your content to match their intent. 3.Content Formatting: Make your content easily scannable with short paragraphs, Infographics , bullet points, and subheadings. Use multimedia elements like images and videos where relevant.

If you’re trying to rank for topics related to a product/service, Interviewing your customer service reps is one of the best places to start. What questions do they have to answer on a regular basis and who is asking them? Then overlay that information with keyword research to find alignment. I’ve used this technique to achieve page one rankings multiple times.

To rank any piece of content, need to address user intent. Organize the flow of content, Place your keywords (matching intent) in meta tags while creating catchy headlines.

Don't write to rank🚫, write to give value ✅ Google updates often aim to improve the quality of search results by providing users with correct and high-value answers to their queries. To rank better in search results, it's essential to create content that aligns with user needs and provides valuable information.

Sometimes in order to grow and create ranking content, we need to go back to the foundation first. Below is an overview of Google's top two algorithm ranking factors:: 1. Consistent High-Quality Content: Write for humans, not machines. Understand your target audience deeply, considering not just demographics but also their lifestyle, routines, pain points, and content interaction habits. Are they checking their phones on a bus ride to work, or conducting research in a coffee shop? 2. Keyword Placement: Besides including keywords in meta titles and tags, the placement and concentration of keywords throughout the content is equally important. As a general rule, aim for a 3% keyword density for primary keywords and 1-2% for secondary keywords.

To elevate your keyword strategy, consider: - Keyword Clustering: Group related keywords into clusters to target topic areas, rather than individual terms. This enhances content relevance and user experience. - Intent Matching: Within your clusters, aim to cover keywords that match various search intents—informational, transactional, navigational.

Here's a simple and fast tip: To optimize your article for a specific keyword, enclose it in quotes and search on Google. Take note of the number of results. Choose keywords with moderate search volume and anywhere from 0 to 100 results on Google for the exact phrase. Even in 2023, there are ample opportunities to create content that addresses questions people are asking but not finding answers to!

Imagine the words or phrases your audience might type into a search engine to find your content. These are your keywords. Tools like Google Keyword Planner or SEMrush can help you discover keywords related to your topic. Look for those with moderate competition and decent search volume. Don't forget to spy on your competition! See what keywords they're ranking for and consider targeting the same ones if they fit your content.

For specific niches, remember that not all keywords will show up with research tools. 15% of searches on Google everyday are brand new (which equates to around a whopping 1.275 billion searchers per day). It's possible to drive traffic from these new searches that will never show up in a keyword research tool. Instead, look at your search console data, customer research, and aim to bring value to the world with your content.

RivalFlow is a neat new keyword research tools that help identify the top questions and underlying questions to answer to rank on particular queries. I do like SEMrush, Ahrefs, and other SEO analytics tools that are more keyword-driven, as opposed to thematically-driven. If Google is moving more towards PAA (people also ask) in the SERPs, then shouldn't we, too? Why not follow what Google is recommending-- to look not just at the text, but the type of media to use, too-- especially YouTube videos.

Targeting specific topics and utilising semantic and contextual SEO is the way to do it. Getting your keyword straight is important but creating topical authority is what you should be after.

To boost your keyword strategy: Keyword Clustering: Organize related keywords into clusters, focusing on topics, not just individual terms. This improves content relevance and user experience. Intent Matching: In these clusters, address keywords that align with different search intents - informational, transactional, navigational.

When doing your research look for a combination of keywords that are high search, low competition. If you can rank for these keywords/keyword phrases, you have a better opportunity to increase your ranking on the Search Engine Results Pages.

1) Keyword Analysis: Use tools like Google Keyword Planner, SEMrush, or Ahrefs to research relevant keywords that have search volume and are aligned with your content's theme. 2) Long-Tail Keywords: Focus on long-tail keywords, which are more specific and often have less competition.

Keyword research is crucial for content visibility. Identify your content topics and use tools like Google Keyword Planner, Moz, or SEMrush to find relevant keywords. Use a mix of head, body, and long-tail keywords, considering search volume and competition. These keywords help search engines understand and rank your content better.

Once you have your keywords, sprinkle them naturally throughout your content. Put them in your title, headings, and in the body of your text. Make sure your page's URL, image descriptions (alt tags), and internal links also include these keywords. But remember, readability is key. Don't stuff keywords in a way that makes your content sound robotic. Keep it natural.

There are specific ways to make your web pages “likable” by Google - proper structure and formatting - image optimization - no broken links and some other features By doing so you are able to get the most out of your game

I find it helpful when you create a log in a Google sheet of all of your web pages and the most important keywords that you have and want to optimize for those pages in a column next to it. It's easier to see if you have the right keywords mapped to your pages by intent and topical relevance. Its also easier to share with content teams, etc. While you should absolutely optimize on page level by using the right keyword for each page type and site section, you should remember that each page contributes to the performance of your domain overall. Each page should fulfill a standalone purpose.

The keywords are really just a very rough guide to what your content should be about. It’s important to consider what your target audience would be interested in reading in relation to your selected keywords. For example, if you’re trying to rank for “flights from LA to Singapore”, including information about visas and airports can help the page provide a more holistic experience.

Keywords should be in their natural position. 1 to 2% is okay. Keywords are important but should not be stuffed in order to make your content rank. Stuffing keywords will make your content unnatural. Always know you're writing for a user. Keep him in mind while using your keywords.

When you have selected a keyword and your or your client's site is new; the following suggestion can help you in ranking and that is by installing an SEO quake extension you can see the results of certain keywords by analyzing the top 10 results if you see any site that ranks in millions (example: SEO QUAKE Right side Rank = 30.4 million) in the world wide rankings meaning that is kind of small site there is a greater chance that your site could be rank as well what I mean here if all the top 10 results are from the famous site that has a rank as per SEO Quake in less than 100K (example rank = 2.9 k) there is no chance to rank your site.

This is where you have to study intent data and understand exactly what Google is looking for. When optimizing a piece of content, look at other top-ranking sites to get an understanding of the information structure and formats on the page. This involves looking at the title, the heading structure, and the assets included in a piece. Using software like On-Page AI, Thruuu, Frase, or Surfer can help you determine the structure. This is ultimately helpful information for content briefs. Additional, more SEO-centric levers like internal linking, entity optimization, title optimization, and schema inclusions can be helpful in driving SEO performance post-publication.

You can’t just “optimize content” - you have to know what you’re optimizing for - who you’re optimizing for - and most importantly: what optimization even is! Some things to consider.. 1/ where to use h-tags 2/ how to use h-tags 3/ how many links / keywords per word count on a page

As an SEO professional, creating content that ranks requires active involvement. Begin by conducting in-depth keyword research, identifying relevant and high-impact keywords. Next, personally optimize your content by incorporating these keywords naturally and strategically. Pay close attention to on-page SEO elements, such as meta tags and headers, and ensure they are meticulously optimized. Making your direct involvement a critical factor in enhancing the content's chances of ranking well in search engine results.

We have heard a lot of time to create Quality content but what does it mean? It means writing content for your users not for the Search engine. Include pointers, and what extra/additional details you can provide apart from whats already there on SERP. That helps.

Insert ChatGPT answer here.... No, really-- "quality" content means EEAT-- your actual stories, details, videos, etc... Robo-content, even with smart prompts, isn't going to fly a year from now. Start from direct experience instead of trying to cheat from tools.

A technology review website was having trouble ranking on search engine result pages (SERPs). To improve their ranking, they optimized their articles by creating better meta descriptions, adding alt tags to images, and breaking up longer paragraphs into shorter, more readable ones. This led to an increase in click-through rates from SERPs and a lower bounce rate. A food blogger focused on creating unique recipes with detailed cooking tips and high-quality photos. This led to an increase in page views and visitors spending more time on the site, which improved their rankings. When done thoughtfully and strategically, these tactics can lead to content that not only ranks well but also resonates with the target audience.

Your Website should not be stale. It should be used to ongoingly update information that is useful and valuable to the end-user. Long gone are the days when a business can 'set it, and forget it' and expect to have any real results in the SERP's.

No doubt that content is king and writing creative and informative content can help users to get ideas about the article. Quality content interests people to read more and brings them to our page again and again. It helps to make a strong connection with the audience.

Quality matters most. Your content should be helpful, informative, and engaging. Put yourself in your audience's shoes. Would you find your content useful? Write clearly and proofread for grammar and spelling. Nobody likes reading sloppy content. Spice up your content with visuals. Use images, infographics, or even videos to make it more interesting and informative.

Quality content isn’t more words, but rather verifiable expertise - and expertise that matches the company’s capabilities. If your company has 10 years of experience, the content has to be match. If your company is new, it should build up to expert-level content. Google will block sites that have content quality that is not matching with their expertise.

Here EEAT comes.So you need to create quality content. Quality content is informative, engaging, and relevant. It addresses a specific audience's needs, offers unique insights, and maintains a clear, concise style. It incorporates visual elements, proper grammar, and provides credible sources. Most importantly, it adds value to the reader, leaving them better informed or entertained

Draft eye-catching headlines. Titles play a very important role in capturing the interest of your audience as well as search engines. Write an effective title that includes your target keyword as well as conveys the relevancy of your content.

Here are pointers for building authority and trust for content: - Quality Over Quantity: Prioritize well-researched content, and people love to link with such content, and it builds our authority as a domain. - Original Research: Conduct original studies or surveys and share the findings, becoming a primary source. - Consistent Voice: Maintain a consistent voice. - Expert Interviews: Collaborate with experts. - Update Content: Regularly refresh old content to ensure accuracy and relevancy. - Secure Website: Ensure the site is HTTPS-protected to assure users their information is safe. - Collaborate with Reputable Sites: Guest post or contribute to high-authority domains to gain backlinks and credibility.

First, you build Topical Relevance, which is covering your topic in enough depth, with the quality required to become a Topical Authority. But you aren't going to be considered a Topical Authority until you have authoritative links... Links may come from higher education, leaders in your vertical, news outlets, blogs, social media, page sponsorships, partners, press releases, vertical directories, link partnerships, and other formats based on your industry. Co-citation with authority sites in the field helps you become a Topical Authority. This can be accomplished through a combination of manual outreach and content distribution. Authorship will pay off in the future as the ranking algo becomes more centered around trust.

Topical authority comes from associating with the top experts in your topic. Then having relevant experience that you can openly share, step-by-step for your audience to implement. Largely solving the HOW question.

WHO is writing the content is just as important as WHERE the content is. So find verifiable experts in your field that have content across the web and pay them to write for you. It will add credibility to your site (according to google and customers) as well as encourage the author to link to your content to promote themselves. That gives you both credibility AND backlinks.

Show that you're an expert in your field. Consistently create well-researched and accurate content. Encourage other websites to link to your content. This boosts your authority. Create content that's so good, others can't help but link to it. Be active on social media and engage with your audience. Building trust takes time, but it's worth it.

The journey to becoming a Topical Authority involves several key steps: Topical Relevance: Start by delving deep into your topic, creating high-quality content that establishes your expertise. Authority Links: To truly become a Topical Authority, you need authoritative backlinks. These can come from various sources, including education institutions, industry leaders, news outlets, blogs, social media, sponsorships, partnerships, press releases, directories, and more. Becoming a Topical Authority is a journey that requires both content quality and a network of authoritative connections.

A small health blog I came across focused on in-depth research and expert interviews for their content pieces. By referencing credible sources and having industry experts contribute or review their articles, they quickly established authority in their niche. Over time, they started ranking on the first page of Google for competitive keywords, proving that quality, trust, and authority can indeed supersede other ranking factors like website age or size.

1) Backlinks: Develop a backlink strategy to earn high-quality, relevant backlinks from authoritative websites in your niche. 2) Authoritative Content: Consistently produce authoritative content that positions you as an expert in your field. 3) User Experience: Ensure a user-friendly website and provide a secure browsing experience (HTTPS).

Authority and trust are indeed pivotal, as they signify the credibility and reliability of your content and website in the eyes of both users and search engines. The various signals you mentioned, such as backlinks, domain age, social media shares, and user reviews, serve as endorsements of a website's authority. They are akin to digital 'votes of confidence' that collectively enhance a website's standing in search engine algorithms.

Understand how google is crawling and indexing your site. Don’t just look at the graphs for confirmation bias, but understand what is happening with granular URLs, permalinks and traffic. Questions to ask of the data: Where’s the traffic coming from and what are users doing when they get to your site?

Keep checking the page content performance with the Google Analytics and Google Search Console tools. Check the page traffic, users, and organic keywords. If the page doesn't work well, rework the content. If the website performance is reduced, check the website page performance, like users, traffic, search queries, and CTR. Change which page's performance is low and make some changes to the content.

Apart from using tools like Google Search Console and Analytics, you can also go a step further and track your total share of voice (share of search) for sections of your website or by seed topics with a tool like Keyword(.)com

Use tools like Google Analytics and Google Search Console to keep an eye on your website's performance. Check your rankings, organic traffic, click-through rates, and conversion rates. Don't forget to analyze your data. What's working? What's not? Make changes based on what the data is telling you.

I would also add that the importance of tracking conversions, bounce rate, and dwell time cannot be overstated. These metrics provide a deeper understanding of user behaviour and content effectiveness. For example, a high bounce rate might indicate that the content isn’t meeting user expectations or that the landing page isn’t user-friendly. Dwell time, on the other hand, can offer insights into the content’s engagement levels.

The best tools I find in the market their a lot but this is my tier of the best 5: Tier A: Search Console Tier B: GA4 ( Google Analytics) and Google Tag Manager Tier C: Ahref and SEMrush These are the more accurate ones that I know are in the reality of Google, so feel safe to use them without worrying.

In a nutshell, it's crucial to measure and enhance how well your content is doing. Tools like Google Analytics, Google Search Console, and others can help you keep an eye on things like clicks, rankings, traffic, and more. By identifying and fixing issues and making your content better, you can boost your chances of ranking higher on search engines and achieving your goals. It's like fine-tuning your skills to become the best at your favorite game.

To create content that ranks well, SEO professionals should focus on making their content worth reading. This means doing thorough research and making sure the content is interesting and helpful for the people searching for it. They should use relevant keywords wisely, make the content easy to read with clear headings, and write brief but meaningful descriptions. They should aim to get other reputable websites to link to their content. Also, use links within their own site to guide readers. Ultimately, great SEO content not only pleases search engines. It must also provide valuable information to readers; apply all this to your content for better rankings and more organic visitors.

First make sure the technical aspect of your website, make sure Google can crawl and index your website, create great contents and build backlinks organically.

To create content that ranks as an SEO professional: 1. Keyword Research - Identify target keywords strategically. 2. High-Quality Content - Craft valuable, informative content. 3. On-page Optimization - Optimize titles, heading and meta tags. 4. Mobile Optimization - Ensure content is mobile-friendly. 5. Backlinks - Build authoritative links to your content. This approach improves your contents chances of ranking highers insearch results.

This guide alreadys includes lots of answers in different section. But i will try to share my perspective. 1. Keywords Research 2. Competitor Analysis (content length and type of content like images and videos) 3. Create your content topic focusing on your keyword. 4. Now generate subheadings using chatgpt or manually from competitors content. 5. Use seosurfer tool to get the keywords density data if you can't analyse it manually. 6. Include some faqs from people also ask and chapgpt for idea. 7. Get the content written from writer and optimize it for keywords focused url structure, meta tags, internal linking and image alt tags. 8. Get it promoted on social media and linked from other existing blogs. I'm using these and got good results.

SEOs should not forget that their job is dependant on cooperation with other departments - content, dev, UX, social media, CRO, ... creating good content requires mastering the art of communication and collaboration in order to meet company's targets and goals.

Focus on the problem which is bigger than your brand and that your audience is looking for. Once you get this puzzle right everything else falls in place.

All other aspects of the content should be considered. Page loading speed and other core web vitals. SEO and UX are intertwined. Always bear in mind that you're doing this for a user. You can put yourself in the user's shoes. How relatable is this content? Does it satisfy the user intent? Honestly answer these questions and make corrections where necessary.

Another critical aspect is the role of user intent in shaping SEO strategies. Understanding the different types of search intent – informational, navigational, transactional, and commercial investigation – and tailoring your content to meet these specific needs can significantly improve its effectiveness and relevance.

SEOs basically do their research, craft their strategy and then we pray to Google to rank it. Sometimes we offer an arm and a leg to make our case stronger.