How can Blue Ocean Strategy enhance your strategic thinking?

The blue ocean strategy is a strategic treasure map, that guides you to uncharted waters of innovation. Its principle of identifying and eliminating waste is like decluttering your strategy closet. In the public policy realm, this principle is revolutionary. Imagine policy design as a streamlined ship, cutting through bureaucratic waves. Identifying and eliminating wasted resources, duplications, or outdated regulations can transform the policy landscape, creating a streamlined, effective, and citizen-centric approach. Blue ocean strategy isn't just about finding new oceans; it's about sailing them efficiently, ensuring policies navigate smoothly toward societal benefit.

RED v/s BLUE you're stuck in a crowded movie theater, fighting for the armrests and dodging popcorn projectiles. RED OCEAN STRATEGY – cutthroat competition for limited resources. But wouldn't you rather be chilling in your own private cinema, with comfy seats, unlimited popcorn, and zero fighting? BLUE OCEAN STRATEGY! 1.Don't just compete for existing customers . Create new value by offering something completely different – like a VR movie experience. 2.Blue Ocean says you can have both! Find ways to deliver high value (comfy seats) without high costs (unlimited popcorn). 3.Identify what your industry "eliminates" (long lines) and "reduces" (inconvenient seating). OFFER (express check-in) and RAISE (luxury recliners) to stand out!

🔄Embarking on a Blue Ocean Strategy is akin to sculpting a sleek design; identifying and eliminating waste is the meticulous refining process. 🖇Picture the waste as unnecessary design elements – the clutter obscuring innovation. Employ the sculptor's precision, discerning which components weigh down the strategic silhouette. Utilize the brush of continuous improvement, sweeping away redundancies and non-value-adding elements. Be the design curator, showcasing only the essential, streamlining strategic thinking. Transform waste into whitespace, where ideas breathe freely. 🔓In this design journey, waste elimination becomes the key to unlocking the Blue Ocean of uncluttered, visionary strategy.

The blue ocean strategy offers a positive impact towards innovation and creativity, in the area where waste should be identified and eliminated, using the blue ocean strategy, waste can be recycled to a new product, which becomes very useful to the society.

As I always find helpful is a visualization of negative parts, especially using the azzurro blue color. As very vivid color can very easily influence your missed or unseen way : even just a slight.

In Blue Ocean Strategy, it's important to get rid of things that the industry thinks are important but don't really help customers. This helps save money, make things simpler, and focus on what's truly important. Tools like the strategy canvas and four actions framework can help figure out what to remove, reduce, improve, or add. This strategy aims to create something special for customers in a market where there's not much competition.

Os autores do livro A Estratégia do Oceano Azul, apresentam uma matriz que muito pode colaborar com o pensamento estratégico. Trata-se da Matriz EREC. Ou, Eliminar - Reduzir - Elevar - Criar. Eliminar: o que podemos eliminar em nosso negócio, produto ou serviço? Exemplo: o número de produtos e marcas. Reduzir - o que podemos reduzir? Prazo de entrega por exemplo. Elevar - o que podemos elevar? Ex: a quantidade de benefícios para o consumidor que compra há mais tempo da empresa. Criar - o que podemos criar que nos diferencia da competição e dos concorrentes? Um novo clube de benefícios? Um prazo maior de pagamentos? Em síntese, essa prática tem ajudado muito no desenvolvimento de pensamento estratégico para vários negócios/empresas.

Blue Ocean Strategy advocates for eliminating or reducing factors that are traditionally considered essential in the industry. This challenges conventional thinking and encourages you to question existing norms, fostering a more critical and strategic mindset.

Se destaca la importancia de analizar el valor en todas las etapas del ciclo de vida del producto, buscando reducir el impacto ambiental y los residuos. Además, se enfatiza la necesidad de adaptarse rápidamente a cambios en el entorno empresarial, aprovechando regulaciones ambientales y tendencias sostenibles. La estrategia también promueve cuestionar supuestos convencionales, fomentando la creatividad en la resolución de problemas. La colaboración y asociaciones estratégicas se consideran esenciales, ampliando recursos y conocimientos para abordar eficazmente el desafío de los residuos.

To complement this principle, the organization can integrate technology solutions that optimize operations and reduce waste. This may include adopting enterprise resource planning (ERP) systems, customer relationship management (CRM) tools, or other technologies that enhance efficiency.

🎨Navigating the Blue Ocean of strategic thinking is akin to sculpting a design masterpiece. 🔍Hunt for unmet needs as an artist seeks inspiration, spotting gaps in the canvas. Use the magnifying glass of market research, zooming in on latent demands. Like a skilled designer, blend empathy and observation to uncover hidden nuances. Embrace the sculptor's mindset, chiseling away assumptions to reveal the unmet needs beneath. Craft solutions that fill these voids, like refining a design to perfection. ✨In this design studio of strategy, recognizing and meeting unmet needs becomes the brushstroke that transforms a plain canvas into a vibrant masterpiece.

This would be close to the top choice when searching for fresh ideas. Simple example for larger countries that have a lot of dialects and mentalities for me was actually a sleave move.

In Blue Ocean Strategy, it's important to discover and fulfill needs that others haven't paid attention to. This helps your business grow, make more money, and gain loyal customers. Tools like the buyer utility map and six paths framework can help find new opportunities by understanding what customers want but aren't getting.

Impulsa la innovación al alentar a crear productos o servicios completamente nuevos o a realizar mejoras significativas en los existentes. Esto fomenta la creatividad y la búsqueda de soluciones únicas. En lugar de competir en función de costos o características similares a los competidores, la Blue Ocean Strategy se centra en crear un valor único para los clientes. Esto impulsa a las empresas a comprender mejor las necesidades y deseos de los clientes, y a diseñar estrategias que realmente resuelvan problemas y generen satisfacción, aquí se pueden usar herramientas como Lean Start up o Design thinking para empatizar con el cliente y poder crear productos que soluciones sus problemas, es decir que ellos necesitan y están dispuestos a pagar.

I've brought up ideas related to pivoting away from over-saturation in many business meetings. If an area of a market is completely oversaturated, look to the underserved areas. Often when there is over-saturation in one area of a market there is neglect or underserved needs in another area. Neglected areas of a market are a golden opportunity, especially if you've been losing customers or revenue due to increasing competition. It is worth the investment to pivot. Markets are rarely static for long and having people on your team who are not overly attached to what you've already been doing or what you were initially doing can be key to long-term success.

Em um mundo onde vemos mais do mesmo todos os dias, precisa-se de inovação e criatividade, aguçar o olhar para identificar oportunidades novas, problemas não resolvidas e a melhor maneira de buscar essa nova visão é entendendo a jornada do cliente, a experiência que ele deseja obter, o que ele deseja que não está sendo atendido e a partir daí propor algo ainda melhor que o esperado, testar, colher feedback e reajustar da melhor maneira possível.

Discovering and meeting underserved customer needs leads to untapped market space and growth. Observe customers closely and employ empathy to uncover overlooked opportunities. Advice: "If you just work on stuff that you like and you're passionate about, you don't have to have a master plan." - Mark Zuckerberg Learn: Jobs-to-be-done framework, design thinking, qualitative research

In my experience, the implementation of Blue Ocean strategy has proven effective in identifying and capitalizing on untapped markets that remain uncontested by current competitors. This approach necessitates creative thinking and an innovative mindset that transcends conventional thought processes. Strategic thinking, within this framework, involves a comprehensive understanding of unmet customer needs and the development of solutions to address them, thereby facilitating the acquisition of loyal customer bases for businesses. The cultivation of a Blue Ocean mindset ultimately leads to the establishment of distinctive and successful strategic positions.

Stakeholder Analysis: Go beyond typical requirements gathering and actively uncover stakeholders' unarticulated needs, frustrations, and pain points. Design solutions that address them to create value beyond expectations. Industry Landscape: Analyze competitors' offerings and identify gaps in the market. Develop programs that cater to underserved segments or unique user needs. Emerging Trends: Research emerging technologies and market trends. Design programs that anticipate future needs and offer innovative solutions.

❇Embarking on a Blue Ocean Strategy is akin to sculpting a visionary design; creating and delivering value innovation is the transformative touch. ✅Picture value innovation as the artistic flourish, elevating your design above the mundane. Use the sculptor's tools of creativity and functionality, carving a unique proposition. Craft solutions with the precision of a designer's hand, intertwining customer desires with innovative features. Deliver this value like a perfectly executed design, ensuring it resonates with your audience. ✳In this design studio of strategy, value innovation becomes the vibrant brushstroke that turns an ordinary strategy into an awe-inspiring masterpiece.

You can innovate beyond simple differentiation with the help of the blue ocean strategy. Bring value innovation to life! Get rid of industry filler, emphasise and develop what counts, and minimise and get rid of what doesn't. Provide unanticipated value and render competitors obsolete.

I mean firstly, the fact its called what its called gives me the ick.... why do we have to name things in this way? :D But ick aside the strategy encourages businesses to think innovatively and creatively, as they seek to offer unique value to customers. Successful implementation of a Blue Ocean Strategy can contribute to the development of a strong and distinctive brand. This can result in the development of groundbreaking products or services.

Value innovation is a central concept in Blue Ocean Strategy. It involves creating new, innovative value for customers while simultaneously reducing costs. Embracing this principle can stimulate strategic thinking by challenging you to identify and deliver unique value propositions.

Develop offerings that uniquely combine innovation, utility, price and cost position. Focus on areas where competitors fall short in satisfying users. Exceed expectations on key benefits. Advice: "Invention requires a long-term willingness to be misunderstood." - Jeff Bezos Learn: Minimum viable product testing, rapid prototyping, agile development

Innovation Workshops: Facilitate brainstorming sessions with diverse stakeholders to explore alternative solutions and value propositions. Challenge traditional assumptions and explore unconventional approaches. Value Curve Analysis: Identify key elements that drive value for stakeholders and prioritize them. Integrate them seamlessly into program deliverables for maximum impact. Pilot Projects: Test innovative approaches on a small scale before full-scale implementation. Use learnings to refine your program and ensure value delivery meets expectations.

🏗️Building and sustaining a competitive advantage in the Blue Ocean Strategy is akin to constructing a timeless architectural marvel. ✅Lay the foundation with a sturdy blend of unique features and innovation. Erect pillars of differentiation, elevating your strategy above the mundane landscape. Use the architect's keen eye to design a framework adaptable to evolving markets. Fortify with the resilience of robust execution, ensuring durability against competitive storms. Regularly renovate, embracing the architect's mindset of continuous improvement. ✳In this strategic construction, a well-crafted competitive advantage becomes the enduring structure that not only stands out in the competitive skyline but withstands the test of time.

While value innovation can be reinforced with strategic actions that create barriers to entry, lock in customers, deter imitation, and leverage partnerships, value expansion can be reached by cultivating partnerships and relationships, inspiring imitation while rejecting arbitrary limitations and removing barriers, co-creating with customers and end users, and forming inclusive open-source alliances that are more valuable as a whole than the sums of their members. In the end, everyone wins, and the world is a happier place to live in.

La innovación desempeña un papel esencial en la Estrategia del Océano Azul al impulsar la creación y el mantenimiento de una ventaja competitiva. Este enfoque implica ofrecer productos y servicios que sobresalgan en utilidad y diferenciación, ya sea a través de características únicas, tecnologías innovadoras, adaptación a tendencias del mercado o la reinvención de modelos de negocio. La innovación no se limita solo a productos, sino que también abarca procesos operativos y la experiencia del usuario. Mantener una mentalidad de aprendizaje continuo, colaboración externa y estar dispuesto a adaptarse proactivamente a los cambios en el mercado son aspectos cruciales para construir y mantener con éxito una ventaja competitiva en un Océano Azul.

💡It stretches one’s innovative process to think outside the box of “what already exists” to “what could be”. This involves shifting focus from mere justification to envisioning transformative possibilities. At the same time with the aim of satisfying a lacking need of the “people”, Engaging your ideas to the objective of addressing a gap within the consumer base. By identifying both an innovative concept and the unmet needs of the people, one can conceive a product or service that not only stands out but also adds significant value. This is where the concept of the Blue Ocean Strategy comes into play, illustrating how organizations can reap substantial profits by offering unique solutions that go beyond existing market boundaries.

Continuously improve the customer experience and core competencies. Nimbly respond to market changes. Protect innovations with patents, trademarks and trade secrets. Make it difficult for others to replicate your value creation. Advice: "If you don't cannibalize yourself, someone else will." - Steve Jobs Learn: Core competency analysis, competitive analysis, intellectual property protection

Blue Ocean Differentiation: Differentiate your program from competitors by offering unique value propositions that address unmet needs. Avoid head-to-head competition in saturated markets. Cost Leadership: Utilize your lean, waste-eliminated processes to achieve cost advantages while maintaining value delivery. This creates a competitive edge in terms of pricing and resource utilization.

🏭In a kitchen cabinet design project, I applied Blue Ocean Strategy by identifying untapped market spaces. ⚙Instead of competing in saturated markets, we innovated by creating unique features and aesthetics. Analyzing industry norms, we shifted focus to areas overlooked by competitors, providing distinct value. The strategy guided us to break free from conventional design boundaries, fostering creativity. Moreover, conducting stakeholder workshops allowed diverse perspectives, contributing to unconventional solutions. 📈The strategy's emphasis on value innovation encouraged us to prioritize customer needs while differentiating our products.

This strategy is not just about being different; it's about being meaningfully unique. It's not just about innovation for the sake of it; it's about creating value in a way that makes old market battles irrelevant. One example? Look at how streaming services revolutionized home entertainment. They didn't just join the battle with cable TV; they created a whole new battlefield with on-demand, customizable viewing experiences. By identifying and eliminating industry norms that add no customer value, you're not just cutting costs; you're redefining the playing field. This approach demands thinking beyond the usual confines of competition, asking 'What can we stop doing?' as much as 'What can we start doing?'

Adopt a discover-create-deliver innovation process. Challenge orthodoxies and shift focus from competitors to alternatives. Execute both differentiation and low-cost strategies. Advice: "The greatest danger in times of turbulence is not the turbulence. It is to act with yesterday’s logic". - Peter Drucker Learn: Business model canvas, strategic pivoting, viral marketing

As facilitator of 100+ innovation projects all over the world, I love to share a CHECKLIST: 15 TIPS for THE PERFECT BRAINSTORM: 1. Define a relevant challenge 2. Create with the sponsor an assignment 3. Create momentum 4. Invite people for whom it is relevant. 5. Invite people for content as well as decision-making 6. Include outsiders 7. Invite the senior problem-owner 8. A special venue 9. An psychological safe environment 10. Never at the office 11. Spend twice as much time on the convergence - as on the divergence process. 12. Apply various idea-generating techniques 13. Keep up the pace 14. Appoint an expert facilitator 15. Make the output concrete Extra Tip: Check the FORTH innovation method for a structured approach.

Additional Considerations: Collaboration: Foster cross-functional collaboration within your team to leverage diverse perspectives and uncover hidden opportunities for value innovation. Communication: Effectively communicate your BOS-inspired approach to stakeholders to gain buy-in and ensure alignment with strategic goals. Change Management: Be prepared to manage resistance to change as you implement new processes and break away from traditional approaches.

A blue ocean strategy means that you are drawing on solving a problem where you have little to no competition. The strategic part of it is identifying areas where your competitors are not playing in such that you can have first mover advantage. It will require that you analyze the markets that you work/play in such that you can deploy something in the "blank" space but not spend too much resources trying to get there. Good luck!

Shift from Competition to Innovation - Blue Ocean Strategy encourages a shift from competing in existing markets (Red Ocean) to creating new markets (Blue Ocean) through innovation. This mindset fosters a creative approach to strategic thinking, pushing you to explore unconventional solutions.

Approach the Blue Ocean Strategy in a frame of: how can I offer my audience exactly what they want in a way that they have never experienced before. Because, if they have a painful problem, more than likely they have tried many times and multiple angles to solve it. By providing them something unorthodox and "outside the box", they are tackling their problems from different, new, and fresh perspectives.

I like to go a bit against what's popular and I'd say innovation doesn't come from avoiding competition but rather embracing it. While Blue Ocean Strategy advocates for creating new markets to avoid the bloody waters of competition, I would challenge this by suggesting that the most groundbreaking innovations often arise from the heat of competitive battle. In pursuit to outperform our competition we push the boundaries, leading to breakthroughs that would be less likely in a competition-free environment.