Here's how you can successfully launch a new brand.

To successfully launch a new brand, define your brand essence, conduct thorough market research, create a strong visual identity, and craft clear brand messaging. Build excitement pre-launch, execute your plan effectively, and stay flexible to adapt based on feedback.

You need to pinpoint what problem you solve for your consumer. Do not focus on the service itself but more the impact the service has. By focusing your brand on the problem you solve you activate the consumer's emotions and prompt them to make a decision. Emotion is one of the key influences upon a decision.

In most cases, the brand essence of many brands is very empty and meaningless. Brand essence represents the values of a brand, which means that the brand must be seen as a persona participating in social activities. To obtain a meaningful brand essence, the brand needs to answer a few questions as a persona: 1. What kind of social trend does the brand currently represent? 2. What problems does the brand solve within this trend? 3. Which group of people and which stance does the brand represent? 4. Who are our common adversaries? Answering these four questions will essentially define the value and significance of the brand's Purpose and lead to a very profound brand essence.

Absolutely, understanding your market is crucial. One key value point to add is: Customer-Centric Innovation: By diving deep into market research, you gain insights that can drive customer-centric innovation. Knowing the specific pain points and desires of your target audience allows you to create products or services that not only meet their needs but exceed their expectations. This approach fosters stronger customer loyalty and can differentiate your brand in a competitive landscape, leading to greater long-term success and customer satisfaction.

Market research usually takes a lot of time and effort, making the entire market validation process lengthy and inefficient, which is a significant burden for new brands. As marketers, we should trust our intuition more. This does not mean that market research is useless, but rather that it should be used as a tool to verify marketers' hypotheses and intuition. We should propose our own hypotheses and analyses regarding the market, consumers, and brands, and then seek relevant data to support them. Not all hypotheses can be confirmed, but through this process, the data obtained can make marketers' conclusions more accurate and even open up new hypotheses and thinking. This is not a shortcut, but a more efficient and precise method.

If you are a new brand, don't spend too much effort on visual identity. It is just the icing on the cake at your stage. Don't spend too many marketing dollars on it as people won't buy you because you have a beautiful logo. When your brand is still trying to survive, you should focus your money on improving your product, service, and experience. Any good VI is refined over time and built on the foundation of a well-established brand. When the brand has survived and has good development potential, it's not too late to consider implementing VI system.