Here's how you can optimize online platforms and social media for job searching post-layoff.

First impression may not be the last, but it is an essential one. Online social media accounts are the first thing that many employers choose to see. Your LinkedIn profile says a lot about you. For starters if you don't have a profile picture or a picture that doesn't leave a good impression. Moreover, you can take professional help to update your profile. There are many LinkedIn articles that put light on this. Then there are many influencers who provided free content on how to upgrade your social media presence. Investing in such courses and free content is worth in the long run.

Grab their attention within 3 seconds. This may seem crazy but people have a short attention span. Think of your profile similar to your resume. If your resume doesn't convey what the employer is looking for in the first top 1/3 of the page they will not look any further. Your profile should speak and align with jobs you are interested in and speak clearly on what you do. If not they will not bother to look any further at your profile

When faced with a layoff, optimizing online platforms and social media is crucial. I helped my client, Jenna, start with her LinkedIn profile. She updated her photo to a professional headshot, enhancing her approachability. We then crafted a compelling summary, highlighting her career journey and skills. Instead of listing duties, we focused on accomplishments. On Twitter and Facebook, Jenna ensured her public information was employer-friendly and used these platforms to showcase industry knowledge and network with professionals. Consistency across platforms improved her personal brand, making her more recognizable and trustworthy to potential employers. This holistic approach significantly boosted her job search success.

También es importante validar las habilidades que posees para que los empleadores comparen con los que están buscando. Así como los logros en los empleos anteriores.

I actually believe a polished profile would attract more attention. No matter how beautiful the food might look, a single fly on it poses as a threat to your appetite 😀 Your profile should match your appearance. An unpolished profile is likened to someone who’s poorly dressed for a job interview at the bank.

Always keep your resume updated and list relevant accomplishments.Very important or your resume becomes irrelevant and does not show prospective employers your real value

This is so key to building the right connections and thus keeping in regular contact to see if there are any developments! The right people who show interest, will show along when in alignment!

Networking is a vital component of job searching, especially after a layoff. I guided my client, Mark, to engage actively on LinkedIn by joining industry groups and participating in discussions. He started sharing relevant content, which increased his visibility and demonstrated his involvement in the field. Mark also reached out to connections for informational interviews, seeking insights about their companies and potential job openings. These genuine interactions not only provided valuable information but also led to opportunities that weren’t publicly advertised. By leveraging these networking strategies, Mark was able to uncover hidden job prospects and enhance his job search success.

Es momento de aprovechar las oportunidades a través de las redes, pero también de crear tú mismo esas oportunidades. 🔹️ Se proactivo. Cultiva relaciones a través de foros y grupos. 🔹️Promueve colaboraciones, toma tú la iniciativa. 🔹️Atrévete a crear tus propios contenidos.

Joining groups and contributing can lead to clients and show your expertise. It's really important to position yourself as a leader in your field, someone who people can trust. Remember kindness and honest support talks a lot and they very important in coaching business.

Yes, your content brings you out to the world. Creating valuable and insightful content helps increase engagement and also present you as an expert in your field. This builds your credibility to your audience, hiring managers and potential business partners. They are a lot of opportunities in creating valuable content

Your content creation is an extension of yourself and your brand. It is important to be authentic in your voice and presentation as the audience is aware. Be yourself, share yourself, express yourself, and the right audience will find you.

Focus on Value not on selling yourself. When you provide valuable information people will naturally be interested in what you have to offer. Offering value sells without you selling people don't like to be sold to so make sure whatever content you are doing it offers value for your target audience or future employer.

Creating content can establish you as a thought leader in your industry. I encouraged my client, Sarah, to write blog posts and articles about trends and insights in her field. She shared these on LinkedIn and Medium, showcasing her expertise and keeping herself engaged with current industry topics. This not only demonstrated her knowledge but also invited engagement from others, leading to valuable connections and job leads. One of her articles even caught the eye of a hiring manager who was impressed by her passion and expertise. By contributing valuable content, Sarah effectively boosted her visibility and enhanced her job search efforts.

Algunas claves que funcionan: 🔹️Identifica lo que te apasiona y genera contenido sobre ello. 🔹️Sé natural y atrevido. 🔹️Interactúa con personas que comparten tu pasión u otras compatibles. 🔹️Genera vínculos constructivos. 🔹️Cultiva tu #InteligenciaEmocional y ve evolucionando hacia tus nuevos #Objetivos.

I advised my client, Alex, to be mindful of his posts, comments, and shares. Positive, professional interactions reflect well on you, while negative or controversial behavior can harm your job prospects. Alex used social media to demonstrate his communication skills and professionalism, contributing positively to discussions. This careful engagement helped him build a strong online reputation, appealing to potential employers. By maintaining a thoughtful and respectful online presence, Alex not only showcased his abilities but also attracted job opportunities that aligned with his professional image.

Set aside days to do engagements. For example my engagement days are Mondays and Fridays on LinkedIn because those are the 2 days I do not post on LinkedIn. It's not enough to post and leave the platform. Every social media platform requires engagement so make sure you like and comment on those who are following you and frankly it's good karma. Show support and don't be selfish 💯

Post-layoff, optimizing online platforms and social media for job searching can be a game-changer. Here’s an uncommon yet highly effective strategy: "Digital Storytelling". Rather than just updating your resume or LinkedIn profile, create engaging content that narrates your professional journey. Share compelling stories of challenges faced and achievements earned, illustrating your growth and resilience. Use multimedia – videos, blogs, and infographics – to make your story vivid. This approach not only showcases your skills but also builds a personal brand that resonates with potential employers, making you unforgettable in a sea of applicants.

Es momento de replicar lo que funcionaba antes del despido y comprobar si sigue funcionando, a la vez que pruebas nuevas formas de realizar las cosas. Tras un despido has de redefinir tus #Objetivos y diseñar tu #Estrategia para lograrlos. Ten claros ambos aspectos para crear contenidos para las redes que sean coherentes con lo que quieres en esta nueva etapa para ti. Elige con quienes te conviene interactuar y en foros que estén alineados con tus valores y hazlo con asiduidad.